# Tool: Instagram Caption & Hashtag Generator (`scrapers_lat/instagram-caption-tool`) Actor
Generate engaging Instagram captions with a scroll-stopping hook, a smart mix of broad and niche hashtags, and accessibility alt text using premium AI. Paid Apify plans only.
- **URL**: https://apify.com/scrapers\_lat/instagram-caption-tool.md
- **Developed by:** [Scrapers Lat](https://apify.com/scrapers_lat) (community)
- **Categories:** AI, Social media, Marketing
- **Stats:** 2 total users, 1 monthly users, 75.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet
## Pricing
from $40.00 / 1,000 results
This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.
Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event
## What's an Apify Actor?
Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".
## How to integrate an Actor?
If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.
In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):
```bash
npm install apify-client
```
In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):
```bash
pip install apify-client
```
In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):
````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash
In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).
If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).
For usage examples, see the [API](#api) section below.
For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).
# README
[](https://console.apify.com/actors/instagram-caption-tool)
## Tool: Instagram Caption & Hashtag Generator
> Turn a rough idea or a photo into a ready-to-post Instagram caption. Get a scroll-stopping first line, a smart mix of broad and niche hashtags, and accessibility alt text in one run.
Caption hook-first, under 2200 chars
Hashtags up to 30, broad + niche
Alt text accessible by default
### What it does
Give it a topic in plain words, pick a tone and an emoji level, and it writes a complete Instagram post:
- **caption**: an engaging caption under 2200 characters with a first line built to stop the scroll
- **hashtags**: up to 30 tags that mix high-reach and specific niche terms, cleaned and de-duplicated
- **altText**: one clear sentence describing the scene for screen readers and accessibility
Add an optional **image URL** and it reads the photo and writes the caption and alt text from what is actually in the image.
Copy the result straight into Instagram, a scheduler like Later or Buffer, or a content calendar. Export to JSON, CSV or Excel, or pull it through the Apify API.
### Paid plans only
This tool runs on the latest, most reliable premium AI models. Because each run has a real model cost, it is available to paid Apify accounts only. A run started from a free account stops immediately with an upgrade message. Upgrade your Apify subscription to a paid plan and run it again.
### Who is it for
| Use case | Who benefits |
|---|---|
| Brand social | Small teams shipping daily posts without a copywriter |
| Agencies | Managers drafting captions for many client accounts |
| Creators | Solo creators who want a strong hook every time |
| Ecommerce | Stores captioning product and behind-the-scenes shots |
### Input
- **topic**: what the post is about, in your own words.
- **tone**: optional voice, for example friendly, playful, premium or bold.
- **emojiLevel**: none, light or medium. It never turns into emoji spam.
- **imageUrl**: optional public image URL. When set, the caption and alt text describe the real photo.
### Notes
- The caption is capped at 2200 characters and hashtags at 30, matching Instagram limits.
- Alt text is included on every result so your posts stay accessible.
### Example use cases
Ready-to-run example tasks, each preconfigured for a common scenario. Open one and press run, or use it as a template:
- [Instagram Caption for a Coffee Shop Post](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-coffee-shop-post): Write an Instagram caption for a cozy coffee shop photo that draws in local customers and fits a warm inviting vibe.
- [Instagram Caption for a Beach Sunset](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-travel-beach-sunset): Create an Instagram caption for a beach sunset travel photo that captures the mood and boosts likes and saves.
- [Instagram Caption for a Fitness Post](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-fitness-transformation): Write an Instagram caption for a fitness transformation post that motivates followers and celebrates real progress.
- [Instagram Caption for a Product Launch](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-product-launch): Generate an Instagram caption announcing a product launch that builds excitement and drives followers to shop now.
- [Instagram Caption for a Food Recipe Reel](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-food-recipe-reel): Write an Instagram caption for a food recipe reel that makes followers hungry and encourages them to save and try it.
- [Instagram Caption for a Minimal Fashion Post](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-minimal-fashion): Create a clean Instagram caption for a minimal fashion outfit post that matches an elegant no emoji aesthetic.
- [Instagram Caption for a Pet Photo](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-pet-golden-retriever): Write a cute Instagram caption for a golden retriever photo that charms followers and earns plenty of engagement.
- [Instagram Caption for a Business Milestone](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-small-business-milestone): Generate an Instagram caption celebrating a small business milestone that thanks customers and invites them to join in.
- [Instagram Caption for a Motivational Quote](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-motivational-quote): Write an Instagram caption for a motivational quote post that inspires followers and encourages shares to their stories.
- [Instagram Caption for a Real Estate Listing](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-real-estate-listing): Create an Instagram caption for a new home listing that highlights the space and drives buyers to book a viewing.
### Export, API and AI agents (x402 + MCP)
Export the scraped data to **JSON, CSV or Excel**, pull it as a **dataset** through the Apify **API**, or wire it into your app with **no code**. This web scraper and data extractor also works for bulk data extraction and scheduled runs.
For AI agents: this Actor is available on **x402**, Apify's agentic payment standard built with Coinbase. An AI agent can discover, pay for and run it on its own with a funded wallet and a single HTTP request: no account, no subscription, no API key and no human in the loop. It also runs as an **MCP** tool inside Claude, Cursor and other AI clients out of the box. Learn more about [x402 agentic payments on Apify](https://docs.apify.com/platform/integrations/x402).
Built by [scrapers.lat](https://scrapers.lat).
# Actor input Schema
## `topic` (type: `string`):
What the post is about. Describe the product, moment or message in your own words.
## `tone` (type: `string`):
Optional. The voice you want, for example friendly, playful, premium, bold, calm.
## `emojiLevel` (type: `string`):
How many emojis to use in the caption. Never becomes spammy.
## `imageUrl` (type: `string`):
Optional. A public image URL. When set, the caption and alt text are based on what the image actually shows.
## Actor input object example
```json
{
"topic": "behind the scenes of our coffee roastery",
"emojiLevel": "light"
}
````
# Actor output Schema
## `results` (type: `string`):
No description
# API
You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.
## JavaScript example
```javascript
import { ApifyClient } from 'apify-client';
// Initialize the ApifyClient with your Apify API token
// Replace the '' with your token
const client = new ApifyClient({
token: '',
});
// Prepare Actor input
const input = {
"topic": "behind the scenes of our coffee roastery",
"emojiLevel": "light"
};
// Run the Actor and wait for it to finish
const run = await client.actor("scrapers_lat/instagram-caption-tool").call(input);
// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
console.dir(item);
});
// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs
```
## Python example
```python
from apify_client import ApifyClient
# Initialize the ApifyClient with your Apify API token
# Replace '' with your token.
client = ApifyClient("")
# Prepare the Actor input
run_input = {
"topic": "behind the scenes of our coffee roastery",
"emojiLevel": "light",
}
# Run the Actor and wait for it to finish
run = client.actor("scrapers_lat/instagram-caption-tool").call(run_input=run_input)
# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
print(item)
# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start
```
## CLI example
```bash
echo '{
"topic": "behind the scenes of our coffee roastery",
"emojiLevel": "light"
}' |
apify call scrapers_lat/instagram-caption-tool --silent --output-dataset
```
## MCP server setup
```json
{
"mcpServers": {
"apify": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.apify.com/?tools=scrapers_lat/instagram-caption-tool",
"--header",
"Authorization: Bearer "
]
}
}
}
```
## OpenAPI specification
```json
{
"openapi": "3.0.1",
"info": {
"title": "Tool: Instagram Caption & Hashtag Generator",
"description": "Generate engaging Instagram captions with a scroll-stopping hook, a smart mix of broad and niche hashtags, and accessibility alt text using premium AI. Paid Apify plans only.",
"version": "0.1",
"x-build-id": "QKXyWufNQmc1nIKpf"
},
"servers": [
{
"url": "https://api.apify.com/v2"
}
],
"paths": {
"/acts/scrapers_lat~instagram-caption-tool/run-sync-get-dataset-items": {
"post": {
"operationId": "run-sync-get-dataset-items-scrapers_lat-instagram-caption-tool",
"x-openai-isConsequential": false,
"summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
"tags": [
"Run Actor"
],
"requestBody": {
"required": true,
"content": {
"application/json": {
"schema": {
"$ref": "#/components/schemas/inputSchema"
}
}
}
},
"parameters": [
{
"name": "token",
"in": "query",
"required": true,
"schema": {
"type": "string"
},
"description": "Enter your Apify token here"
}
],
"responses": {
"200": {
"description": "OK"
}
}
}
},
"/acts/scrapers_lat~instagram-caption-tool/runs": {
"post": {
"operationId": "runs-sync-scrapers_lat-instagram-caption-tool",
"x-openai-isConsequential": false,
"summary": "Executes an Actor and returns information about the initiated run in response.",
"tags": [
"Run Actor"
],
"requestBody": {
"required": true,
"content": {
"application/json": {
"schema": {
"$ref": "#/components/schemas/inputSchema"
}
}
}
},
"parameters": [
{
"name": "token",
"in": "query",
"required": true,
"schema": {
"type": "string"
},
"description": "Enter your Apify token here"
}
],
"responses": {
"200": {
"description": "OK",
"content": {
"application/json": {
"schema": {
"$ref": "#/components/schemas/runsResponseSchema"
}
}
}
}
}
}
},
"/acts/scrapers_lat~instagram-caption-tool/run-sync": {
"post": {
"operationId": "run-sync-scrapers_lat-instagram-caption-tool",
"x-openai-isConsequential": false,
"summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
"tags": [
"Run Actor"
],
"requestBody": {
"required": true,
"content": {
"application/json": {
"schema": {
"$ref": "#/components/schemas/inputSchema"
}
}
}
},
"parameters": [
{
"name": "token",
"in": "query",
"required": true,
"schema": {
"type": "string"
},
"description": "Enter your Apify token here"
}
],
"responses": {
"200": {
"description": "OK"
}
}
}
}
},
"components": {
"schemas": {
"inputSchema": {
"type": "object",
"properties": {
"topic": {
"title": "Topic or idea",
"type": "string",
"description": "What the post is about. Describe the product, moment or message in your own words."
},
"tone": {
"title": "Tone",
"type": "string",
"description": "Optional. The voice you want, for example friendly, playful, premium, bold, calm."
},
"emojiLevel": {
"title": "Emoji level",
"enum": [
"none",
"light",
"medium"
],
"type": "string",
"description": "How many emojis to use in the caption. Never becomes spammy."
},
"imageUrl": {
"title": "Image URL",
"type": "string",
"description": "Optional. A public image URL. When set, the caption and alt text are based on what the image actually shows."
}
}
},
"runsResponseSchema": {
"type": "object",
"properties": {
"data": {
"type": "object",
"properties": {
"id": {
"type": "string"
},
"actId": {
"type": "string"
},
"userId": {
"type": "string"
},
"startedAt": {
"type": "string",
"format": "date-time",
"example": "2025-01-08T00:00:00.000Z"
},
"finishedAt": {
"type": "string",
"format": "date-time",
"example": "2025-01-08T00:00:00.000Z"
},
"status": {
"type": "string",
"example": "READY"
},
"meta": {
"type": "object",
"properties": {
"origin": {
"type": "string",
"example": "API"
},
"userAgent": {
"type": "string"
}
}
},
"stats": {
"type": "object",
"properties": {
"inputBodyLen": {
"type": "integer",
"example": 2000
},
"rebootCount": {
"type": "integer",
"example": 0
},
"restartCount": {
"type": "integer",
"example": 0
},
"resurrectCount": {
"type": "integer",
"example": 0
},
"computeUnits": {
"type": "integer",
"example": 0
}
}
},
"options": {
"type": "object",
"properties": {
"build": {
"type": "string",
"example": "latest"
},
"timeoutSecs": {
"type": "integer",
"example": 300
},
"memoryMbytes": {
"type": "integer",
"example": 1024
},
"diskMbytes": {
"type": "integer",
"example": 2048
}
}
},
"buildId": {
"type": "string"
},
"defaultKeyValueStoreId": {
"type": "string"
},
"defaultDatasetId": {
"type": "string"
},
"defaultRequestQueueId": {
"type": "string"
},
"buildNumber": {
"type": "string",
"example": "1.0.0"
},
"containerUrl": {
"type": "string"
},
"usage": {
"type": "object",
"properties": {
"ACTOR_COMPUTE_UNITS": {
"type": "integer",
"example": 0
},
"DATASET_READS": {
"type": "integer",
"example": 0
},
"DATASET_WRITES": {
"type": "integer",
"example": 0
},
"KEY_VALUE_STORE_READS": {
"type": "integer",
"example": 0
},
"KEY_VALUE_STORE_WRITES": {
"type": "integer",
"example": 1
},
"KEY_VALUE_STORE_LISTS": {
"type": "integer",
"example": 0
},
"REQUEST_QUEUE_READS": {
"type": "integer",
"example": 0
},
"REQUEST_QUEUE_WRITES": {
"type": "integer",
"example": 0
},
"DATA_TRANSFER_INTERNAL_GBYTES": {
"type": "integer",
"example": 0
},
"DATA_TRANSFER_EXTERNAL_GBYTES": {
"type": "integer",
"example": 0
},
"PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
"type": "integer",
"example": 0
},
"PROXY_SERPS": {
"type": "integer",
"example": 0
}
}
},
"usageTotalUsd": {
"type": "number",
"example": 0.00005
},
"usageUsd": {
"type": "object",
"properties": {
"ACTOR_COMPUTE_UNITS": {
"type": "integer",
"example": 0
},
"DATASET_READS": {
"type": "integer",
"example": 0
},
"DATASET_WRITES": {
"type": "integer",
"example": 0
},
"KEY_VALUE_STORE_READS": {
"type": "integer",
"example": 0
},
"KEY_VALUE_STORE_WRITES": {
"type": "number",
"example": 0.00005
},
"KEY_VALUE_STORE_LISTS": {
"type": "integer",
"example": 0
},
"REQUEST_QUEUE_READS": {
"type": "integer",
"example": 0
},
"REQUEST_QUEUE_WRITES": {
"type": "integer",
"example": 0
},
"DATA_TRANSFER_INTERNAL_GBYTES": {
"type": "integer",
"example": 0
},
"DATA_TRANSFER_EXTERNAL_GBYTES": {
"type": "integer",
"example": 0
},
"PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
"type": "integer",
"example": 0
},
"PROXY_SERPS": {
"type": "integer",
"example": 0
}
}
}
}
}
}
}
}
}
}
```