# PagineGialle Italy Business Leads Scraper (`scrapers_lat/paginegialle-italy-scraper`) Actor

Scrape Italian business listings from PagineGialle by keyword and city. Get business name, phone, website, full address and category as clean leads. Export to JSON, CSV or Excel.

- **URL**: https://apify.com/scrapers\_lat/paginegialle-italy-scraper.md
- **Developed by:** [Scrapers Lat](https://apify.com/scrapers_lat) (community)
- **Categories:** Lead generation, Automation
- **Stats:** 1 total users, 0 monthly users, 100.0% runs succeeded, 1 bookmarks
- **User rating**: 5.00 out of 5 stars

## Pricing

from $17.00 / 1,000 results

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## PagineGialle Italy Business Leads Scraper

> Turn Italy's national business directory into clean, structured leads. Search by keyword and city and get business name, every listed phone number, WhatsApp number, website, full address split into street, city, province and postal code, category, star rating, review count, service tags, description, photo and verified-business flag, ready for your CRM or outreach.

![Apify](https://img.shields.io/badge/Platform-Apify-1CE1CE?logo=apify\&logoColor=white)
![Leads](https://img.shields.io/badge/Data-Business%20leads-blue)
![Output](https://img.shields.io/badge/Output-JSON%20%7C%20CSV%20%7C%20Excel-orange)

<table><tr>
<td align="center"><strong>Phones, WhatsApp & website</strong><br>every number, plus site</td>
<td align="center"><strong>Ratings & reviews</strong><br>plus service tags</td>
<td align="center"><strong>Address & category</strong><br>street, city, province, CAP</td>
<td align="center"><strong>JSON / CSV / Excel</strong><br>output formats</td>
</tr></table>

<br>

### Who is it for

| Use case | Who benefits |
|---|---|
| Sales prospecting | Sales teams building targeted call lists in Italy |
| Lead generation | Agencies selling to local businesses by city and category |
| Market research | Analysts mapping how many providers serve a city |
| Local outreach | Marketers running regional campaigns by trade |

### How to use it

1. Enter a **keyword or category** (for example `ristoranti`, `idraulici` or `hotel`).
2. Enter a **city** (for example `roma`, `milano` or `napoli`).
3. Set **Max Items** and run. Export as JSON, CSV or Excel, or pull the results through the Apify API.

### Frequently Asked Questions

**Which fields matter most for outreach?**
Phone is the direct contact point for every listing, and you also get every additional number the business lists. Website helps you qualify each lead, address lets you target by area, and category lets you segment by trade. The star rating, review count, service tags and verified-business flag let you prioritise the strongest, most established prospects first.

**Does every business have a website?**
No. Business name, phone, address and category are available for almost every listing. Website is included whenever the business publishes one, so coverage varies by category and city.

**Can I collect more than one page of results?**
Yes. Set Max Items higher and the scraper keeps paging through additional businesses for that keyword and city.

**How fresh is the data?**
Every record is read live at run time, so it reflects the directory at the moment of the run (see observedAt).

### Export, API and AI agents (x402 + MCP)

Export the scraped data to **JSON, CSV or Excel**, pull it as a **dataset** through the Apify **API**, or wire it into your app with **no code**. This web scraper and data extractor also works for bulk data extraction and scheduled runs.

For AI agents: this Actor is available on **x402**, Apify's agentic payment standard built with Coinbase. An AI agent can discover, pay for and run it on its own with a funded wallet and a single HTTP request: no account, no subscription, no API key and no human in the loop. It also runs as an **MCP** tool inside Claude, Cursor and other AI clients out of the box. Learn more about [x402 agentic payments on Apify](https://docs.apify.com/platform/integrations/x402).

### Related scrapers

- [Gelbe Seiten Germany Business Leads Scraper](https://apify.com/scrapers_lat/gelbeseiten-germany-scraper)
- [Yellow Pages Canada Business Leads Scraper](https://apify.com/scrapers_lat/yellowpages-canada-scraper)
- [Google Maps Business Scraper](https://apify.com/scrapers_lat/google-maps-scraper)

### More scrapers at scrapers.lat

This actor is built and maintained by [scrapers.lat](https://scrapers.lat), where we publish scrapers for public platforms: finance, news, real estate, jobs, e-commerce and government data. Browse the full catalog or ask us for a custom scraper at [scrapers.lat](https://scrapers.lat).

***

> This actor is an independent tool and has no affiliation with PagineGialle. It only accesses publicly available business listings. Use the results in accordance with the source's terms and applicable law.

# Actor input Schema

## `maxBusinesses` (type: `integer`):

Maximum number of businesses to collect. Optional.

## `keyword` (type: `string`):

What to search for, for example 'ristoranti', 'idraulici', 'hotel', 'avvocati' or 'parrucchieri'.

## `city` (type: `string`):

Italian city or place to search in, for example 'roma', 'milano', 'napoli' or 'torino'.

## Actor input object example

```json
{
  "maxBusinesses": 10,
  "keyword": "ristoranti",
  "city": "roma"
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "maxBusinesses": 10,
    "keyword": "ristoranti",
    "city": "roma"
};

// Run the Actor and wait for it to finish
const run = await client.actor("scrapers_lat/paginegialle-italy-scraper").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "maxBusinesses": 10,
    "keyword": "ristoranti",
    "city": "roma",
}

# Run the Actor and wait for it to finish
run = client.actor("scrapers_lat/paginegialle-italy-scraper").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "maxBusinesses": 10,
  "keyword": "ristoranti",
  "city": "roma"
}' |
apify call scrapers_lat/paginegialle-italy-scraper --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=scrapers_lat/paginegialle-italy-scraper",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/bIb7XBC6qyiehwOmI/builds/gz6epGG9jRt1nDeTk/openapi.json