# Google Local Services Ads Scraper (`searchapi/google-local-services-ads-scraper`) Actor

Extracts Google Local Services advertisers when displayed and returns clearly labeled, non-sponsored service businesses from Google's local section as a fallback.

- **URL**: https://apify.com/searchapi/google-local-services-ads-scraper.md
- **Developed by:** [Search API](https://apify.com/searchapi) (community)
- **Categories:** Automation, Developer tools, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per usage

This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## Google Local Services Ads Scraper

Extracts Google Local Services advertisers when displayed and returns clearly labeled, non-sponsored service businesses from Google's local section as a fallback.

### What this Actor collects

The Actor converts displayed Google Local Services advertisers into clean business records and, when no ad unit is present, can return clearly labeled non-sponsored local-section businesses as fallback records.

- Uses the input limits and filters below to control the crawl.
- Stores source-backed fields defined by the 26-field dataset schema.
- Omits optional fields when the source does not expose a value instead of writing nulls or fabricated placeholders.

### Use cases

- Local lead research
- Location and category monitoring
- Business-directory enrichment

### Input

Provide input in JSON. Fields marked required must be supplied. The Default / example column shows a schema default when one exists; otherwise it shows a documented prefill or fixture value.

| Field | Type | Required | Default / example | Description |
| --- | --- | :---: | --- | --- |
| `query` | string | Yes | `"plumber near me"` | The local service query (e.g. 'plumber near me', 'electrician London', 'dentist') |
| `location` | string | No | `"Austin, TX"` | City, region, or postal location used to localize service providers (for example, Austin, TX). |
| `maxItems` | integer | No | `10` | Maximum number of ad results to retrieve |
| `gl` | string | No | `"us"` | Two-letter country code (e.g. 'us', 'uk', 'in') |
| `hl` | string | No | `"en"` | Two-letter language code (e.g. 'en', 'es', 'de') |
| `proxyConfiguration` | object | No | `{"useApifyProxy":true,"apifyProxyGroups":["GOOGLE_SERP"]}` | Proxy settings for the scraper. GOOGLE\_SERP is optimized for Google Search HTML; residential proxies remain available for browser-based fallback testing. |

#### Example input

```json
{
  "query": "plumber",
  "maxItems": 5,
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": [
      "GOOGLE_SERP"
    ],
    "countryCode": "US"
  },
  "location": "Austin, TX",
  "gl": "us",
  "hl": "en"
}
```

### Output

The default dataset contains one item per Local Services advertiser or explicitly labeled fallback business. The following are the most useful fields; ad, verification, contact, rating, and fallback fields depend on what Google displays.

| Field | Type | Description |
| --- | --- | --- |
| `position` | integer | Ad Position |
| `businessName` | string | Business Name |
| `category` | string | Category |
| `rating` | number | Rating |
| `reviewCount` | integer | Review Count |
| `phone` | string | Phone |
| `isSponsored` | boolean | Sponsored Result |
| `sourceSection` | string | Google Source Section |
| `location` | string | Location |
| `searchQuery` | string | Search Query |
| `scrapedAt` | string | Scraped At |
| `type` | string | Type |
| `website` | string | Website |
| `adPosition` | string | Ad Position |
| `badge` | string | Badge |
| `isGuaranteed` | boolean | Google Guaranteed |

<details>
<summary>All 26 declared dataset fields</summary>

`position`, `businessName`, `category`, `rating`, `reviewCount`, `phone`, `website`, `adPosition`, `badge`, `isGuaranteed`
`isSponsored`, `sourceSection`, `location`, `yearsInBusiness`, `operatingStatus`, `bookingUrl`, `directionsUrl`, `placeId`, `serviceOptions`, `reviewSnippet`
`searchQuery`, `scrapedAt`, `type`, `resultType`, `searchUrl`, `searchMetadata`

</details>

#### Example dataset item

This compact example is taken from local Actor storage. Long text and nested collections are shortened for documentation only.

```json
{
  "position": 1,
  "businessName": "Radiant Plumbing, Air Conditioning, & Electrical",
  "category": "Plumber",
  "rating": 4.8,
  "reviewCount": 17000,
  "phone": "(512) 690-4935",
  "isSponsored": false,
  "sourceSection": "google-local-pack",
  "location": "Austin, TX",
  "searchQuery": "plumber Austin, TX",
  "scrapedAt": "2026-07-25T21:39:01.679Z",
  "type": "local-service-business"
}
```

### Related Actors

- [Google About This Result Scraper](https://apify.com/searchapi/google-about-this-result-scraper)
- [Google AI Overview Scraper](https://apify.com/searchapi/google-ai-overview-scraper)
- [Google Autocomplete Scraper](https://apify.com/searchapi/google-autocomplete-scraper)

# Actor input Schema

## `query` (type: `string`):

The local service query (e.g. 'plumber near me', 'electrician London', 'dentist')

## `location` (type: `string`):

City, region, or postal location used to localize service providers (for example, Austin, TX).

## `maxItems` (type: `integer`):

Maximum number of ad results to retrieve

## `gl` (type: `string`):

Two-letter country code (e.g. 'us', 'uk', 'in')

## `hl` (type: `string`):

Two-letter language code (e.g. 'en', 'es', 'de')

## `proxyConfiguration` (type: `object`):

Proxy settings for the scraper. GOOGLE\_SERP is optimized for Google Search HTML; residential proxies remain available for browser-based fallback testing.

## Actor input object example

```json
{
  "query": "plumber near me",
  "location": "Austin, TX",
  "maxItems": 10,
  "gl": "us",
  "hl": "en",
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": [
      "GOOGLE_SERP"
    ]
  }
}
```

# Actor output Schema

## `results` (type: `string`):

Schema for sponsored Google Local Services Ads and clearly labeled non-sponsored local service business fallback results.

## `failedSerp` (type: `string`):

Raw HTML response retained when a Google Local Services Ads result page cannot be parsed.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "query": "plumber near me",
    "location": "Austin, TX",
    "maxItems": 10,
    "gl": "us",
    "hl": "en"
};

// Run the Actor and wait for it to finish
const run = await client.actor("searchapi/google-local-services-ads-scraper").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "query": "plumber near me",
    "location": "Austin, TX",
    "maxItems": 10,
    "gl": "us",
    "hl": "en",
}

# Run the Actor and wait for it to finish
run = client.actor("searchapi/google-local-services-ads-scraper").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "query": "plumber near me",
  "location": "Austin, TX",
  "maxItems": 10,
  "gl": "us",
  "hl": "en"
}' |
apify call searchapi/google-local-services-ads-scraper --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=searchapi/google-local-services-ads-scraper",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/AlyvNXcDepcchszqm/builds/M25ehLAHDdcwvauKx/openapi.json