# SEO Competitor Content Analyzer (`second_coming/seo-content-analyzer`) Actor

Analyze competitor web pages for SEO metrics: titles, headings, word count, keywords, topics, readability, and more.

- **URL**: https://apify.com/second_coming/seo-content-analyzer.md
- **Developed by:** [Richard P](https://apify.com/second_coming) (community)
- **Categories:** SEO tools, Marketing
- **Stats:** 1 total users, 0 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

$0.02 / scan run

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## SEO Competitor Content Analyzer

> Analyze competitor web pages for comprehensive SEO content metrics. Built as an [Apify Actor](https://apify.com/actors).

### Features

- **Title & Meta Extraction** — Page title, meta description, meta keywords, canonical URL, robots meta
- **Heading Analysis** — All headings (h1–h6) extracted with their levels and text
- **Word Count & Frequency** — Total word count plus top N most frequent words (stopwords excluded)
- **Topic Extraction** — Key topics identified from heading text using significant phrases
- **Readability Scoring** — Simple Flesch Reading Ease–style score based on average sentence length and average word length
- **Links & Images** — Count of links and images, with up to 50 sample entries
- **Deduplication** — Duplicate URLs are automatically deduplicated before analysis
- **Graceful Abort** — Handles platform stop signals cleanly
- **Webhook Support** — Optional webhook URL notified on completion

### Input

| Field | Type | Required | Default | Description |
|---|---|---|---|---|
| `urls` | `array[string]` | ✅ | — | List of competitor or target URLs to analyze |
| `extractTopics` | `boolean` | ❌ | `true` | Extract key topics from heading text |
| `analyzeKeywords` | `boolean` | ❌ | `true` | Analyze meta keywords and keyword patterns |
| `wordCount` | `boolean` | ❌ | `true` | Compute word count and word frequency |
| `maxResults` | `integer` | ❌ | `20` | Max top keywords/words per URL |
| `webhookUrl` | `string` | ❌ | — | Optional webhook to notify on completion |

#### Example input

```json
{
  "urls": ["https://example.com"],
  "extractTopics": true,
  "analyzeKeywords": true,
  "maxResults": 5
}
```

### Output

Each analyzed URL produces a dataset entry with these fields:

| Field | Type | Description |
|---|---|---|
| `timestamp` | `string` | UTC analysis timestamp |
| `url` | `string` | The analyzed URL |
| `title` | `string` | HTML `<title>` tag content |
| `wordCount` | `integer` | Total words on the page |
| `headings` | `array` | All headings (h1–h6) as `{level, text}` objects |
| `keywords` | `array` | Extracted keywords (meta + frequent words) |
| `topics` | `array` | Key topics identified from headings |
| `readabilityScore` | `number` | Readability score (0–100, higher = easier) |
| `metaDescription` | `string` | Meta description content |
| `wordFrequency` | `array` | Top N frequent words with counts |
| `canonicalUrl` | `string` | Canonical URL if set |
| `robotsMeta` | `string` | Robots meta tag content |
| `metaKeywords` | `array` | Meta keywords if present |
| `linksCount` | `integer` | Number of links found |
| `imagesCount` | `integer` | Number of images found |
| `statusCode` | `integer` | HTTP status code |
| `contentType` | `string` | Response content-type |

### Usage

#### Local development

```bash
## Install dependencies
python3 -m venv .venv
source .venv/bin/activate
pip install -r requirements.txt

## Run locally
apify run --purge
```

#### Deploy to Apify

```bash
## Login (first time only)
apify login

## Push and build
apify push
```

#### API call

```bash
curl -X POST "https://api.apify.com/v2/acts/YOUR_ACTOR_ID/runs" \
  -H "Content-Type: application/json" \
  -H "Authorization: Bearer YOUR_API_TOKEN" \
  -d '{
    "urls": ["https://example.com"],
    "extractTopics": true,
    "analyzeKeywords": true,
    "maxResults": 20
  }'
```

### Use cases

- **Competitive content audit** — Analyze how competitors structure their pages
- **SEO gap analysis** — Identify topics and keywords your content is missing
- **Content benchmarking** — Measure word count, readability, and heading usage across competitors
- **Technical SEO check** — Verify canonical URLs, meta tags, and robots directives

### Technical stack

- [Apify SDK for Python](https://docs.apify.com/sdk/python)
- [HTTPX](https://www.python-httpx.org/) — Async HTTP client
- [Beautiful Soup](https://www.crummy.com/software/BeautifulSoup/) with `lxml` — HTML parsing

### License

MIT

# Actor input Schema

## `urls` (type: `array`):

List of competitor or target URLs to analyze for SEO content metrics.

## `extractTopics` (type: `boolean`):

Whether to extract key topics from heading text.

## `analyzeKeywords` (type: `boolean`):

Whether to extract and analyze meta keywords and keyword patterns.

## `wordCount` (type: `boolean`):

Whether to compute word count and word frequency analysis.

## `maxResults` (type: `integer`):

Maximum number of top keywords/words to return per URL.

## `webhookUrl` (type: `string`):

Optional webhook URL to notify when analysis is complete.

## Actor input object example

```json
{
  "urls": [
    "https://example.com"
  ],
  "extractTopics": true,
  "analyzeKeywords": true,
  "wordCount": true,
  "maxResults": 20
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "urls": [
        "https://example.com"
    ],
    "webhookUrl": ""
};

// Run the Actor and wait for it to finish
const run = await client.actor("second_coming/seo-content-analyzer").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "urls": ["https://example.com"],
    "webhookUrl": "",
}

# Run the Actor and wait for it to finish
run = client.actor("second_coming/seo-content-analyzer").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "urls": [
    "https://example.com"
  ],
  "webhookUrl": ""
}' |
apify call second_coming/seo-content-analyzer --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,second_coming/seo-content-analyzer"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/T6e1lJfDGq24oim7R/builds/65bAUzmduh1tJ2hfF/openapi.json