# Auto Dealership Lead Finder — DMS & CRM Detection (`seibs.co/auto-dealership-lead-finder`) Actor Enriched Google Maps leads for US auto dealerships (franchise, independent used, powersports, RV, truck). Detects DMS (CDK, Reynolds, Dealertrack, Tekion), CRM (DealerSocket, VinSolutions, Elead), websites (Dealer.com, DealerInspire). For DMS/CRM SaaS sales and dealer-rollup PE. - **URL**: https://apify.com/seibs.co/auto-dealership-lead-finder.md - **Developed by:** [Justin Seibenhener](https://apify.com/seibs.co) (community) - **Categories:** Lead generation, Business - **Stats:** 1 total users, 0 monthly users, 100.0% runs succeeded, NaN bookmarks - **User rating**: No ratings yet ## Pricing from $4.00 / 1,000 base lead records This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event ## What's an Apify Actor? Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md): ```bash npm install apify-client ``` In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md): ```bash pip install apify-client ``` In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md): ````bash # MacOS / Linux curl -fsSL https://apify.com/install-cli.sh | bash # Windows irm https://apify.com/install-cli.ps1 | iex ```bash In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md). If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## Auto Dealership Lead Finder **Enriched US auto dealership leads with detected DMS, CRM, F&I, digital retail, and inventory platform signals — built for automotive SaaS sales teams (CDK, Reynolds, Tekion, Dealertrack, Cox/VinSolutions, DealerSocket competitors) and dealership-rollup PE firms.** The killer query for any DMS or CRM sales team: *"show me every Toyota and Ford dealer in Texas that ISN'T already on CDK or Reynolds."* That's exactly what this actor produces. --- ### What you get Real production output from a sample run on **Group 1 Toyota North Austin** (Austin, Texas): ```json { "name": "Group 1 Toyota North Austin", "service_line": "franchise_new_used", "address": { "city": "Austin", "state": "Texas", "zip": "78758", "lat": 30.357574, "lng": -97.716577 }, "phone": "(512) 458-2331", "website": "https://www.toyotaofnorthaustin.com/", "rating": 4.2, "reviews_count": 10412, "enrichment": { "tier": "premium", "tech_stack": [ "dealerinspire" ], "homepage_title": "Attention Required! | Cloudflare", "homepage_status": 403 } } ```` ### Preview (real production data) Single-record snapshot from the same run, rendered as a table: | Field | Value | |---|---| | **Name** | Group 1 Toyota North Austin | | **Service line** | franchise\_new\_used | | **Location** | Austin, Texas | | **Phone** | (512) 458-2331 | | **Website** | https://www.toyotaofnorthaustin.com/ | | **Rating** | 4.2 (10412 reviews) | | **Tech stack detected** | dealerinspire | *** ### Pricing — Pay Per Event | Event | Price | When charged | |---|---|---| | Base record | $0.004 | Always | | Email enrichment | + $0.004 | Email scraped from website | | Premium signals | + $0.007 | DMS / CRM / F\&I / digital retail platform detected | **Effective:** $0.004 base / $0.008 with email / $0.015 fully enriched. *** ### DMS, CRM, and digital retail platforms detected **DMS:** CDK Global, Reynolds & Reynolds, Dealertrack, Auto/Mate, Tekion, Frazer, ProMax, DealerCenter, DealerPeak, Dominion Autobase. **CRM:** DealerSocket, VinSolutions, Elead (Cox), DealerPeak. **Digital retail / F\&I:** Roadster (CDK), Darwin Automotive, Modal. **Website platforms:** Dealer.com (Cox), DealerInspire, DealerOn, Dealer Specialties, HomeNet inventory. **Listing / research presence:** Autotrader, Cars.com, Carfax, KBB Dealer, Edmunds Dealer. *** ### Use cases **DMS sales (CDK, Reynolds, Tekion, Dealertrack).** Find single-rooftop and small-group dealers not already on a major DMS. The "no-stack" segment is the highest-conversion outbound list — these dealers are usually on Auto/Mate, Frazer, or homegrown systems and feel the pain of every quarter's tax filings. **CRM sales (VinSolutions, DealerSocket, Elead, ProMax competitors).** Filter to dealers using a competitor's CRM and target them with migration offers. Or filter to no-CRM detected — the SDR's gold. **F\&I and digital retail (Darwin, Roadster, Modal competitors).** Modern dealers are moving F\&I to digital — find the dealers behind the curve. Identify Dealer.com users (Cox stack) for upsell/cross-sell into other Cox products. **Inventory and listings (Autotrader, Cars.com, Carfax sales).** Dealers without a Carfax dealer page = unsold inventory advantage. Find them. **PE / dealer-group rollup.** Filter independents by reviews count and rating, exclude the 35+ major dealer groups (AutoNation, Lithia, Penske, Sonic, Group 1, Hendrick), build a per-metro acquisition target list with contact info already attached. *** ### Dealership types covered `franchise_new_used` (45+ OEMs from Acura to Volvo) | `independent_used` (incl. BHPH) | `powersports` (motorcycle, ATV, snowmobile) | `rv_marine` | `commercial_truck` | `exotic_specialty` *** ### Major dealer groups pre-blocked When `exclude_chains: true` (default): AutoNation, CarMax, Carvana, Sonic Automotive, Lithia Motors / Driveway, Asbury, Penske, Group 1, Hendrick Automotive, Ken Garff, Berkshire Hathaway Automotive, Larry H. Miller, Morgan Auto Group, Holman, DriveTime, EchoPark, and 20+ more. *** ### What this actor does NOT do (v1) - No inventory scraping (separate actor: dealer inventory tracker) - No Google Reviews text/sentiment - No SMTP-level email validation - No DMS-specific data (financial, sales, parts) — this is lead-gen only - No non-US dealerships - No fleet operators (separate actor) *** ### Example: Every independent Toyota and Ford dealer in Texas not on CDK or Reynolds ```json { "search_terms": ["Toyota dealer", "Ford dealer"], "locations": [ "Austin, TX", "Dallas, TX", "Houston, TX", "San Antonio, TX", "Fort Worth, TX", "El Paso, TX" ], "max_results_per_query": 50, "enrichment_tier": "premium", "service_lines": ["franchise_new_used"], "exclude_chains": true } ``` Run it, filter the output for records where `enrichment.tech_stack` contains neither `cdk_global` nor `reynolds_reynolds`, and you have your DMS sales team's outbound list. Cost: ~$15-25 for the full sweep. *** ### More from the SEIB portfolio Same data engine, different vertical — pick the one that matches your buyer: - 🔧 [Home Services Lead Finder](https://apify.com/seibs.co/home-services-lead-finder) - 🍽️ [Restaurants Lead Finder](https://apify.com/seibs.co/restaurant-lead-finder) - 🦷 [Healthcare Practices Lead Finder](https://apify.com/seibs.co/healthcare-practice-lead-finder) - 🧘 [Fitness Studios Lead Finder](https://apify.com/seibs.co/fitness-studio-lead-finder) - 📊 [Accounting Firms Lead Finder](https://apify.com/seibs.co/accounting-firm-lead-finder) - 🔩 [Auto Repair Shops Lead Finder](https://apify.com/seibs.co/auto-repair-lead-finder) - 🏗️ [Construction Contractors Lead Finder](https://apify.com/seibs.co/contract-heavy-smb-lead-finder) - 🏨 [Hotels & Motels Lead Finder](https://apify.com/seibs.co/hotel-motel-lead-finder) - ⚖️ [Law Firms Lead Finder](https://apify.com/seibs.co/law-firm-lead-finder) - 🏢 [Real Estate Brokerages Lead Finder](https://apify.com/seibs.co/real-estate-brokerage-lead-finder) - 💇 [Salons & Spas Lead Finder](https://apify.com/seibs.co/salon-spa-lead-finder) All 12 actors share the same Pay-Per-Event pricing ($0.004 base / $0.008 with email / $0.015 with premium signals) and output schema. Mix-and-match across verticals without translation logic. Built by [Seibs Management LLC](https://apify.com/seibs.co). # Actor input Schema ## `search_terms` (type: `array`): Google Maps search queries. Example: \['Ford dealer', 'Toyota dealer', 'used car dealer', 'Harley-Davidson dealer']. ## `locations` (type: `array`): US locations. Format: 'City, ST' or ZIP. Example: \['Austin, TX', 'Houston, TX']. ## `max_results_per_query` (type: `integer`): Cap on records returned per (term × location) tuple. Hard ceiling 500. ## `enrichment_tier` (type: `string`): base = Maps profile only ($0.004/record). email = + scraped email ($0.008/record). premium = + DMS/CRM/F\&I platform detection ($0.015/record). ## `service_lines` (type: `array`): Restrict output to these dealership types. Records that don't classify into one of these are dropped before enrichment. Leave empty to allow all. ## `exclude_chains` (type: `boolean`): Drop records matching the built-in chain blocklist (AutoNation, CarMax, Carvana, Sonic, Lithia, Penske, Group 1, Hendrick, etc. — 35+ major dealer groups). Useful when targeting single-rooftop or smaller-group dealers for SaaS sales. ## `max_concurrent_enrichments` (type: `integer`): Parallel HTTP fetches against dealer websites. 8 is safe. ## Actor input object example ```json { "search_terms": [ "used car dealer" ], "locations": [ "Austin, TX" ], "max_results_per_query": 50, "enrichment_tier": "premium", "service_lines": [], "exclude_chains": true, "max_concurrent_enrichments": 8 } ``` # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = { "search_terms": [ "used car dealer" ], "locations": [ "Austin, TX" ], "max_results_per_query": 50, "enrichment_tier": "premium" }; // Run the Actor and wait for it to finish const run = await client.actor("seibs.co/auto-dealership-lead-finder").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = { "search_terms": ["used car dealer"], "locations": ["Austin, TX"], "max_results_per_query": 50, "enrichment_tier": "premium", } # Run the Actor and wait for it to finish run = client.actor("seibs.co/auto-dealership-lead-finder").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{ "search_terms": [ "used car dealer" ], "locations": [ "Austin, TX" ], "max_results_per_query": 50, "enrichment_tier": "premium" }' | apify call seibs.co/auto-dealership-lead-finder --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=seibs.co/auto-dealership-lead-finder", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification ```json { "openapi": "3.0.1", "info": { "title": "Auto Dealership Lead Finder — DMS & CRM Detection", "description": "Enriched Google Maps leads for US auto dealerships (franchise, independent used, powersports, RV, truck). Detects DMS (CDK, Reynolds, Dealertrack, Tekion), CRM (DealerSocket, VinSolutions, Elead), websites (Dealer.com, DealerInspire). For DMS/CRM SaaS sales and dealer-rollup PE.", "version": "0.1", "x-build-id": "yzOmOd3Wxr7dpn0fc" }, "servers": [ { "url": "https://api.apify.com/v2" } ], "paths": { "/acts/seibs.co~auto-dealership-lead-finder/run-sync-get-dataset-items": { "post": { "operationId": "run-sync-get-dataset-items-seibs.co-auto-dealership-lead-finder", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } }, "/acts/seibs.co~auto-dealership-lead-finder/runs": { "post": { "operationId": "runs-sync-seibs.co-auto-dealership-lead-finder", "x-openai-isConsequential": false, "summary": "Executes an Actor and returns information about the initiated run in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK", "content": { "application/json": { "schema": { "$ref": "#/components/schemas/runsResponseSchema" } } } } } } }, "/acts/seibs.co~auto-dealership-lead-finder/run-sync": { "post": { "operationId": "run-sync-seibs.co-auto-dealership-lead-finder", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } } }, "components": { "schemas": { "inputSchema": { "type": "object", "required": [ "search_terms", "locations", "enrichment_tier" ], "properties": { "search_terms": { "title": "Search terms", "type": "array", "description": "Google Maps search queries. Example: ['Ford dealer', 'Toyota dealer', 'used car dealer', 'Harley-Davidson dealer'].", "default": [ "used car dealer" ], "items": { "type": "string" } }, "locations": { "title": "Locations", "type": "array", "description": "US locations. Format: 'City, ST' or ZIP. Example: ['Austin, TX', 'Houston, TX'].", "default": [ "Austin, TX" ], "items": { "type": "string" } }, "max_results_per_query": { "title": "Max results per query", "minimum": 1, "maximum": 500, "type": "integer", "description": "Cap on records returned per (term × location) tuple. Hard ceiling 500.", "default": 50 }, "enrichment_tier": { "title": "Enrichment tier", "enum": [ "base", "email", "premium" ], "type": "string", "description": "base = Maps profile only ($0.004/record). email = + scraped email ($0.008/record). premium = + DMS/CRM/F&I platform detection ($0.015/record).", "default": "premium" }, "service_lines": { "title": "Dealership types (optional filter)", "uniqueItems": true, "type": "array", "description": "Restrict output to these dealership types. Records that don't classify into one of these are dropped before enrichment. Leave empty to allow all.", "items": { "type": "string", "enum": [ "franchise_new_used", "independent_used", "powersports", "rv_marine", "commercial_truck", "exotic_specialty" ] }, "default": [] }, "exclude_chains": { "title": "Exclude major dealership groups", "type": "boolean", "description": "Drop records matching the built-in chain blocklist (AutoNation, CarMax, Carvana, Sonic, Lithia, Penske, Group 1, Hendrick, etc. — 35+ major dealer groups). Useful when targeting single-rooftop or smaller-group dealers for SaaS sales.", "default": true }, "max_concurrent_enrichments": { "title": "Max concurrent website enrichments", "minimum": 1, "maximum": 32, "type": "integer", "description": "Parallel HTTP fetches against dealer websites. 8 is safe.", "default": 8 } } }, "runsResponseSchema": { "type": "object", "properties": { "data": { "type": "object", "properties": { "id": { "type": "string" }, "actId": { "type": "string" }, "userId": { "type": "string" }, "startedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "finishedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "status": { "type": "string", "example": "READY" }, "meta": { "type": "object", "properties": { "origin": { "type": "string", "example": "API" }, "userAgent": { "type": "string" } } }, "stats": { "type": "object", "properties": { "inputBodyLen": { "type": "integer", "example": 2000 }, "rebootCount": { "type": "integer", "example": 0 }, "restartCount": { "type": "integer", "example": 0 }, "resurrectCount": { "type": "integer", "example": 0 }, "computeUnits": { "type": "integer", "example": 0 } } }, "options": { "type": "object", "properties": { "build": { "type": "string", "example": "latest" }, "timeoutSecs": { "type": "integer", "example": 300 }, "memoryMbytes": { "type": "integer", "example": 1024 }, "diskMbytes": { "type": "integer", "example": 2048 } } }, "buildId": { "type": "string" }, "defaultKeyValueStoreId": { "type": "string" }, "defaultDatasetId": { "type": "string" }, "defaultRequestQueueId": { "type": "string" }, "buildNumber": { "type": "string", "example": "1.0.0" }, "containerUrl": { "type": "string" }, "usage": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "integer", "example": 1 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } }, "usageTotalUsd": { "type": "number", "example": 0.00005 }, "usageUsd": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "number", "example": 0.00005 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } } } } } } } } } ```