# Instagram Competitor Research — Content Teardown

**Use case:** 

Audit a competitor Instagram account: posting cadence, formats, hooks and engagement, ready for a content gap analysis. CSV or JSON.

## Input

```json
{
  "username": "gopro",
  "windowDays": "30",
  "timeZone": "UTC",
  "includeImageText": false,
  "includeTranscripts": false,
  "includeFrameworks": false,
  "includeRundown": false,
  "includeSimilarAccounts": false,
  "includeFollowing": false,
  "maxFollowing": 0,
  "includeSoul": false,
  "includeDesignSystem": false,
  "includeCloneKit": false,
  "brandName": "Bilingual parenting coaching for expat families in Germany",
  "brandVoice": "Warm, practical, never preachy",
  "designPrinciples": "Minimal · Modern · Purposeful",
  "subjectMatter": "Parents and toddlers at home, real rooms, no stock photography",
  "brandColors": "#1AE392, #0B0B0F, #FFFFFF",
  "includeOlderPins": false,
  "includeComments": false,
  "maxImagesAnalyzed": 0,
  "maxReelsTranscribed": 0,
  "maxCommentsPerPost": 0,
  "maxPosts": 5
}
```

## Output

```json
{
  "displayUrl": {
    "label": "🖼️ Image",
    "format": "image"
  },
  "url": {
    "label": "🔗 Post",
    "format": "link"
  },
  "postFormat": {
    "label": "🎬 Format",
    "format": "text"
  },
  "videoFormat": {
    "label": "🎞️ Video format",
    "format": "text"
  },
  "hookType": {
    "label": "🪝 Hook type",
    "format": "text"
  },
  "hookLine": {
    "label": "✍️ Hook line",
    "format": "text"
  },
  "deliveryStyle": {
    "label": "🎥 Delivery",
    "format": "text"
  },
  "emotion": {
    "label": "🎭 Emotion",
    "format": "text"
  },
  "timestamp": {
    "label": "🕐 Published",
    "format": "text"
  },
  "caption": {
    "label": "📝 Caption",
    "format": "text"
  },
  "onImageText": {
    "label": "👁️ On-image text",
    "format": "text"
  },
  "transcript": {
    "label": "🎙️ Transcript"
  },
  "engagementRate": {
    "label": "📈 Eng. rate %",
    "format": "number"
  },
  "performanceRatio": {
    "label": "⚡ vs format median",
    "format": "number"
  },
  "percentileInFormat": {
    "label": "🏅 Percentile"
  },
  "likesCount": {
    "label": "❤️ Likes",
    "format": "number"
  },
  "commentsCount": {
    "label": "💬 Comments",
    "format": "number"
  },
  "videoPlayCount": {
    "label": "▶️ Plays",
    "format": "number"
  },
  "slideCount": {
    "label": "🔢 Slide count"
  },
  "videoDuration": {
    "label": "🕐 Duration (s)"
  },
  "hashtags": {
    "label": "🏷️ #️⃣ Hashtags"
  },
  "isPinned": {
    "label": "📌 Pinned",
    "format": "boolean"
  },
  "commentsCollected": {
    "label": "🗨️ Comments collected"
  },
  "repliesReported": {
    "label": "↩️ Replies reported"
  },
  "accountUsername": {
    "label": "📸 Account"
  }
}
```

## About this Actor

This example demonstrates how to use [Instagram Account 360 Intelligence — Posts, Reels & Carousels](https://apify.com/sian.agency/instagram-account-360-intelligence.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/sian.agency/instagram-account-360-intelligence.md) to learn more, explore other use cases, and run it yourself.


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This Task's input is already configured above — use it as-is rather than inventing a new one.

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For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/sian.agency/instagram-account-360-intelligence.md

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).