# SiteVerdict — Shopify Store Auditor (speed, SEO, apps) (`siteverdict/siteverdict-shopify-storefront-auditor`) Actor

Audit any public Shopify store: theme and version, apps that load on the storefront (matched by script signature), speed signals, SEO, cookie consent, accessibility, product-page schema and catalog gaps, with a prioritised fix list and HTML report. Public pages only.

- **URL**: https://apify.com/siteverdict/siteverdict-shopify-storefront-auditor.md
- **Developed by:** [Aman Thakran](https://apify.com/siteverdict) (community)
- **Categories:** SEO tools, Marketing
- **Security:** Limited permissions
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per event

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Shopify Store Auditor: theme, apps, speed, SEO, consent and product pages in one report

**Paste any Shopify store and get a prioritised list of what to fix, with evidence.** In one run you see:

- which theme and version the store runs, and which apps load on the storefront (with the script that proves it)
- speed red flags, SEO basics and cookie-consent gaps (UK/EU)
- accessibility issues, Product schema on product pages, and catalog gaps such as products without images or descriptions

Every store gets a score out of 100 per area, a grade and an HTML report you can send to a client. The audit uses public pages only: no admin access, no login, and robots.txt is respected.

### Who it is for

- **Shopify agencies and freelancers:** audit prospects before a sales call, or onboard a new client in five minutes.
- **Store owners:** get an independent checklist of what is slowing the store down or costing sales.
- **App makers and market researchers:** see which apps and themes stores use, in bulk.

### What it checks

| Area | Checks |
|---|---|
| **Theme** | name, schema name and version, Theme Store id, Online Store 2.0 |
| **Apps** | about 75 app signatures (reviews, email/SMS, chat, subscriptions, loyalty, upsell, search, BNPL, analytics, ad pixels, consent, page builders, pop-ups, translation) plus **app-embed handles** from `cdn.shopify.com/extensions/…`; overlapping apps (e.g. 2 search apps) |
| **Speed signals** | HTML response time and size, render-blocking scripts in `<head>`, third-party hosts, inline JS weight, images without width/height (CLS), missing lazy-loading |
| **SEO** | title, meta description, canonical, H1s, og:image, Organization/WebSite schema, robots.txt and sitemap.xml |
| **Consent (UK/EU)** | trackers without a consent banner, pixels hard-coded in the theme instead of Shopify Customer Events, tracking cookies set before consent |
| **Accessibility** | `lang`, images without alt, buttons/links without an accessible name, unlabeled fields, disabled pinch-zoom, skip link |
| **Product pages** (sampled) | Product + Offer JSON-LD completeness (price, availability, brand, sku/gtin), review stars in schema, server-rendered add-to-cart form, variant picker, breadcrumbs |
| **Catalog** (if public) | from `/products.json` **only when the store exposes it and robots.txt allows it**: products without images, thin descriptions, single-image products, vendors, price range |

#### Example (live run on allbirds.com, 11 Oct 2026)

```json
{
  "storeDomain": "www.allbirds.com",
  "overallScore": 86,
  "grade": "B",
  "theme": { "schemaName": "allbirds-theme", "schemaVersion": "1.231.12", "onlineStore2": true },
  "apps": ["Attentive", "Google Tag Manager", "Microsoft Clarity", "Elevar", "Shopify Customer Privacy banner"],
  "topFixes": [
    "[HIGH] 21 buttons/links without an accessible name: Add aria-label or visually-hidden text to icon buttons and links.",
    "[MEDIUM] 6 images without alt attribute: …"
  ]
}
```

### Use cases

1. **Prospecting.** Run 200 stores from your lead list and pitch the ones with a C grade and a high-priority consent or speed issue.
2. **Client monitoring.** Schedule weekly with *Monitoring mode* and a Slack webhook. You hear when a client installs a heavy app, changes theme, or a new issue appears.
3. **Competitive research.** See which reviews, loyalty and subscription apps top stores in a niche use.

### Pricing (pay per event)

| Event | When | Price |
|---|---|---|
| `store-audited` | per Shopify store fully audited | $0.05 |
| `ai-fix-plan` | per store when your own AI key returned a fix plan | $0.01 |

Examples:

- **100 stores:** $5.
- **Weekly monitor of 10 client stores:** about $2.15/month.

Non-Shopify sites, blocked stores, password-protected stores and robots-disallowed stores are reported and **never charged**. Sample mode is free.

### FAQ

**Do I need the store's admin access?** No. Only public pages are read, as a visitor's browser would.

**Is this a Lighthouse score?** No. Speed findings are server-side signals (HTML time, blocking scripts, third parties, image hygiene). For lab metrics (LCP, CLS, TBT), combine with the SiteVerdict Speed & Revenue Scanner.

**Why "not found" for apps I know are installed?** Apps that only run in checkout, in the admin, or in Shopify's sandboxed Web Pixels leave no trace in storefront HTML.

**Does it bypass Cloudflare or bot protection?** Never. Such stores are reported as `blocked` and are free.

**AI?** Optional, with your own Anthropic or OpenAI key. It turns the findings into concrete admin and Liquid steps. Only the findings are sent. The default is a mid-priced model and you can choose another.

### Limits

- No JavaScript execution: content rendered only by JavaScript (some headless or React storefronts) is invisible to the static checks. Findings say so where it matters.
- Up to 10 product pages and 1,000 catalog products per store, and 500 stores per run.
- Polite pacing of 1 request/second per store. Large runs take a while.

### Sources & compliance

- Shopify storefront conventions: `Shopify.theme`, `/products.json`, `cdn.shopify.com/extensions` (https://shopify.dev/docs/storefronts/themes, read 11 Oct 2026). Customer Privacy API and Customer Events: https://shopify.dev/docs/api/customer-privacy.
- UK PECR / ICO cookie guidance: https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/cookies-and-similar-technologies/.
- Shopify's Terms of Service let merchants publish their storefront publicly. This Actor reads only public pages. Every URL is checked against **robots.txt** (RFC 9309) for our User-Agent `SiteVerdict/shopify-storefront-auditor (hello@webrevenuescan.com)`. `/products.json` is read only when robots.txt allows it. No proxies, no fingerprinting and no CAPTCHA solving.
- SSRF protection: private and internal addresses are refused on every redirect.
- **Personal data:** none collected. The audit covers technical page structure only and never collects customer or staff details. UK GDPR / PECR: if you use results for outreach, follow PECR rules for B2B email.
- Not legal advice. Consent findings are technical indicators, not a compliance opinion.

# Changelog

This Actor's version history is a separate document: https://apify.com/siteverdict/siteverdict-shopify-storefront-auditor/changelog.md

# Actor input Schema

## `stores` (type: `array`):

Store domains or URLs (e.g. allbirds.com). Non-Shopify sites are detected and skipped free of charge. Max 500 per run.

## `sampleMode` (type: `boolean`):

Audit a bundled fictional store; no website is contacted and nothing is charged.

## `productPages` (type: `integer`):

Sampled from homepage links and the public catalog. Checks Product schema, add-to-cart form, variant picker, breadcrumbs, alt text.

## `checkProductsJson` (type: `boolean`):

Only if the store exposes it publicly AND robots.txt allows it. Counts products without images/descriptions, vendors, price range. No admin access is ever used.

## `productsJsonPages` (type: `integer`):

1–4 pages.

## `maxConcurrency` (type: `integer`):

Each store is fetched politely (1 request/second).

## `timeoutSecs` (type: `integer`):

Per request.

## `monitor` (type: `boolean`):

Remember each store (named store 'siteverdict-shopify-monitor') and report new/resolved issues, apps added/removed, theme changes and score changes since the last run.

## `monitorKey` (type: `string`):

Optional label for separate histories (e.g. per client).

## `onlyChanges` (type: `boolean`):

With monitoring on, skip unchanged stores in the dataset (still charged, since the audit ran).

## `alertWebhookUrl` (type: `string`):

Slack incoming webhook or HTTPS JSON endpoint. Monitoring on: alert when a store got worse. Off: alert on high-priority issues.

## `alertFormat` (type: `string`):

Slack or JSON.

## `aiProvider` (type: `string`):

Turn findings into concrete Shopify admin / Liquid steps with your own Anthropic or OpenAI key. Off by default. Only the findings list is sent.

## `aiApiKey` (type: `string`):

Your Anthropic or OpenAI key. Stored encrypted, sent only to the provider, never logged or output.

## `aiModel` (type: `string`):

Defaults to a mid-priced model: claude-sonnet-5-5 (Anthropic) or gpt-4.1-mini (OpenAI). You pay the provider directly.

## Actor input object example

```json
{
  "stores": [
    "allbirds.com"
  ],
  "sampleMode": false,
  "productPages": 3,
  "checkProductsJson": true,
  "productsJsonPages": 2,
  "maxConcurrency": 3,
  "timeoutSecs": 30,
  "monitor": false,
  "onlyChanges": false,
  "alertFormat": "slack",
  "aiProvider": "none"
}
```

# Actor output Schema

## `results` (type: `string`):

No description

## `files` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "stores": [
        "allbirds.com"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("siteverdict/siteverdict-shopify-storefront-auditor").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "stores": ["allbirds.com"] }

# Run the Actor and wait for it to finish
run = client.actor("siteverdict/siteverdict-shopify-storefront-auditor").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "stores": [
    "allbirds.com"
  ]
}' |
apify call siteverdict/siteverdict-shopify-storefront-auditor --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,siteverdict/siteverdict-shopify-storefront-auditor"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/m0youqsutY5mykAu6/builds/dqGOfKbtzYHDAkLQ5/openapi.json