# Websiteless: Google Maps Leads Without a Website (`smoldesk/websiteless-leads`) Actor Find local businesses on Google Maps with no website, only a Facebook page, a directory or booking link, or a broken or outdated site. Every lead is scored 0-100 with plain-English reasons to pitch, phone, rating and Google profile gaps. Chains skipped, only-new mode for scheduled runs. - **URL**: https://apify.com/smoldesk/websiteless-leads.md - **Developed by:** [Smoldesk Studios](https://apify.com/smoldesk) (community) - **Categories:** Lead generation, Agents, AI - **Features:** Limited permissions - **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks - **User rating**: No ratings yet ## Pricing from $2.50 / 1,000 leads This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events. Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have. Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event ## What's an Apify Actor? An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md. ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run. For examples already wired to this Actor's own input schema, see the [API](#api) section below. Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`). # README ## Websiteless: Google Maps Leads Without a Website ![Websiteless: local businesses that are open, just not online. Google Maps leads with no website, a Facebook-only page or a dead domain, scored 0 to 100](https://raw.githubusercontent.com/smoldesk/apify-scrapers/main/assets/websiteless/banner.webp) Find **local businesses on Google Maps that need a website**: no website at all, **only a Facebook or Instagram page**, only a **Yelp, Booksy or DoorDash listing**, a **dead domain, expired certificate or parked page**, or an **outdated site** (no HTTPS, not mobile-ready, old copyright). Every lead comes with a **lead score from 0 to 100**, **plain-English reasons to pitch** ("No website on the Google listing; 4.8★ from 212 reviews; Google listing not claimed by the owner"), phone, rating, review count, Google profile gaps, address and Maps link. **Chains, duplicates and businesses with a working website are skipped for free.** Built for web design agencies, SEO and marketing freelancers, and anyone selling to local businesses. No login, no API key, no browser. ### What you get One row per lead (example record, shortened): ```json { "name": "Desert Ridge Roofing", "presence": "none", "leadScore": 90, "leadTier": "HIGH", "pitchReason": "No website on the Google listing; 4.8★ from 212 reviews (established business); Google listing not claimed by the owner", "reasons": [ "No website on the Google listing", "4.8★ from 212 reviews (established business)", "Google listing not claimed by the owner", "Phone listed" ], "category": "Roofing contractor", "phone": "(520) 555-0182", "phoneInternational": "+1 520-555-0182", "email": null, "facebookUrl": null, "instagramUrl": null, "listedLink": null, "listedLinkType": null, "website": null, "websiteStatus": null, "websiteIssues": [], "websitePlatform": null, "copyrightYear": null, "rating": 4.8, "reviewsCount": 212, "photosCount": 14, "claimedByOwner": false, "profileGaps": ["unclaimed_listing"], "address": "2210 E Example Rd, Tucson, AZ 85719, United States", "city": "Tucson, AZ, United States", "countryCode": "US", "latitude": 32.2401, "longitude": -110.9402, "googleMapsUrl": "https://www.google.com/maps/place/?q=place_id:ChIJExample-DesertRidge01", "placeId": "ChIJExample-DesertRidge01", "searchQuery": "roofer in Tucson, AZ", "scrapedAt": "2026-11-14T05:18:42+00:00" } ``` A lead with a broken site looks like this (only the fields that change): ```json { "name": "Sunline Roof Repair", "presence": "broken_website", "leadScore": 78, "pitchReason": "Website's security certificate has expired (browsers show a warning page); 4.9★ from 96 reviews (established business); Phone listed", "website": "https://www.sunlineroof.example/", "websiteStatus": "error", "websiteIssues": ["site_ssl_expired"], "email": "office@sunlineroof.example" } ``` The dataset view **Leads** shows name, web presence, score, tier, reason, phone, email, links, website status, category, rating, reviews, address and Maps link. Turn on **Compact output** for small rows (handy for AI agents). ### Lead types Pick any mix in **Which businesses count as leads**. The first three are on by default. | `presence` | What it means | Good pitch | |---|---|---| | `none` | No website on the Google listing | A first website | | `social_only` | The "website" is a Facebook, Instagram, TikTok or Linktree page | A real site they own | | `listing_only` | The "website" is a directory, booking or ordering page (Yelp, Booksy, Vagaro, DoorDash, Toast...), a Google Business placeholder, or a site shared by several businesses | A site that isn't rented from a platform | | `broken_website` | Own domain that doesn't resolve, refuses connections, answers 404 or 5xx, has an expired, self-signed or wrong-domain certificate, is parked, or is an empty "coming soon" page | A fix or a rebuild | | `outdated_website` | Own site that loads, but has no HTTPS, no mobile viewport, a footer copyright of 4+ years ago, or runs on a free builder subdomain | A redesign | `websiteStatus` sums it up in one word for spreadsheets: `null` (no own site), `dead`, `error`, `parked`, `placeholder` or `live`. **We only call a site broken when a visitor would see it broken too.** Timeouts, bot walls (HTTP 403, 429, 503) and incomplete certificate chains that browsers repair are treated as "couldn't check" and are **never sent to you as leads**. ### How the lead score works The score (0 to 100) is plain arithmetic, so you can trust and sort by it: - **Web presence**: no website 45, social only 42, listing only 40, broken site 38, outdated site 25. - **Reviews**: +20 for 100+, +15 for 30+, +10 for 10+, +5 for 3+. Busy businesses can pay for a website. - **Rating**: +10 for 4.5+, +7 for 4.0+, +3 for 3.5+. - **Phone listed**: +10. **Email found**: +5. - **Google profile gaps**: +5 each (up to +10) for an unclaimed listing, no opening hours or fewer than 5 photos. Each one is a second thing you can offer (a Google Business Profile setup). `leadTier` is **HIGH** at 75+, **MEDIUM** at 55+, else **LOW**. `reasons` lists every point in words; `pitchReason` is the first three, ready for a mail-merge field. ### What you can use it for - **Web design agencies and freelancers**: a list of busy local businesses with no real website, sorted by how likely they are to buy. - **SEO and Google Business Profile services**: unclaimed listings, listings with no hours or photos, and businesses whose domain died. - **Marketing agencies (SMMA)**: businesses running only on a Facebook page or a booking app. - **Sales teams selling to SMBs**: phone-ready lists by trade and city, with the reason to call. - **Weekly prospecting**: schedule it with **Only new leads** and get fresh leads in each city every week. ### Why this Actor | | This Actor | Other Actors on the Store | |---|---|---| | 1,000 leads | **$5.00** ($2.50 on Business) | The most-used one is $3.60 ($1.40 on Business), no-website leads only. Others range from $1 to $15 | | Facebook-only, directory-only and Google-placeholder leads | **Yes**, each labeled | The most-used one doesn't separate them | | Broken, parked and outdated websites | **Yes**, checked so a visitor would see it too | A few check them | | Reasons to pitch and a 0 to 100 score | **Yes**, in words | Some give a score only | | Chains, franchises and duplicate listings (same phone) | **Skipped for free** | | | Emails from the business website | **+$2.00** per 1,000, only when found | Some offer it | *Competitor prices checked on the Apify Store in November 2026 (Free plan price first). Store prices change, so check the Pricing tab of any Actor before you compare.* ### How to find businesses without a website 1. Create a free [Apify account](https://console.apify.com/sign-up) and open this Actor. 2. In **Business type**, type trades the way you'd search on Google Maps (`roofer`, `nail salon`, `dentist`). 3. In **Where**, add cities, neighborhoods or postcodes. Every business type is searched in every place. 4. Pick **Which businesses count as leads** and set **Max leads per search**. 5. Optional: filters (minimum rating, reviews, phone, category, minimum lead score) and **Find emails on the business website**. 6. Click **Start**. Download the leads as CSV, Excel or JSON, or read them through the API. 7. For weekly leads, save the input as a task, switch on **Only new leads** and schedule it. ![Step 1: pick a business type and a city](https://raw.githubusercontent.com/smoldesk/apify-scrapers/main/assets/websiteless/how-to-1.webp) ![Step 2: click Start](https://raw.githubusercontent.com/smoldesk/apify-scrapers/main/assets/websiteless/how-to-2.webp) ![Step 3: pitch the best leads first](https://raw.githubusercontent.com/smoldesk/apify-scrapers/main/assets/websiteless/how-to-3.webp) Tips: - **Trades and beauty find the most leads.** Handymen, roofers, cleaners, nail salons and barbers often have no site; dentists and lawyers usually do. - **Search depth "Deep" keeps looking** in 9 smaller areas when Google's ~120 places per search run out before your lead count is reached. Use "Deeper" for whole cities. - **Only leads are charged.** Businesses with a working website, chains, duplicates and filtered-out places cost nothing. - **Add `minReviews`** (for example 20) to skip brand-new or inactive listings. ### Input examples Roofers and plumbers with no website, Facebook-only or directory-only, with a phone: ```json { "searchTerms": ["roofer", "plumber"], "locations": ["Tucson, AZ", "Phoenix, AZ"], "leadTypes": ["noWebsite", "socialOnly", "listingOnly"], "maxLeadsPerSearch": 50, "requirePhone": true } ``` Every kind of lead, including broken and outdated sites, with emails, only strong leads: ```json { "searchTerms": ["nail salon"], "locations": ["Leeds, UK"], "leadTypes": ["noWebsite", "socialOnly", "listingOnly", "brokenWebsite", "outdatedWebsite"], "maxLeadsPerSearch": 100, "findContacts": true, "minLeadScore": 60 } ``` Weekly new leads (save as a task and schedule it): ```json { "searchTerms": ["handyman", "house cleaning"], "locations": ["Austin, TX"], "maxLeadsPerSearch": 0, "searchDepth": "deeper", "onlyNewLeads": true } ``` ### Pricing Pay per lead, with a lower price on bigger Apify plans. Places that aren't leads are free. | Event | Free plan | Starter | Scale | Business | |---|---|---|---|---| | Lead | $5.00 / 1,000 | $4.00 / 1,000 | $3.00 / 1,000 | $2.50 / 1,000 | | Contact details found (only when the website gives an email or social profile) | $2.00 / 1,000 | $1.50 / 1,000 | $1.20 / 1,000 | $1.00 / 1,000 | | Actor start | $0.0005 | $0.0005 | $0.0005 | $0.0005 | Example on the Free plan: **100 leads = $0.50**. How many places turn out to be leads depends on the trade and the city; you pay for the leads only. Proxy and compute are included. Set **Maximum cost per run** in the run options and the Actor stops before going over it. ### Use with AI agents (Claude, ChatGPT, Cursor, MCP) Add the Actor as a tool through the Apify MCP server: `https://mcp.apify.com?tools=smoldesk/websiteless-leads`. In Claude Desktop, Claude Code, Cursor or VS Code, add this to your MCP config (you sign in to Apify in the browser on first use, or put your API token in a `headers` → `Authorization: Bearer ` field instead): ```json { "mcpServers": { "websiteless": { "url": "https://mcp.apify.com?tools=smoldesk/websiteless-leads" } } } ``` Or let the Apify CLI write it for you: `apify mcp install cursor --tools smoldesk/websiteless-leads` (also `claude-code`, `vscode`, `codex`). Then paste this into your agent's system prompt or tool notes: ```text Tool: smoldesk/websiteless-leads (Websiteless, Apify) Use it when: the user wants local businesses that need a website or web help, for a trade and a place (e.g. "roofers in Tucson with no website"): businesses with no website, only a Facebook/Instagram page, only a directory or booking page, or a broken or outdated site. Each lead has presence, leadScore (0-100), pitchReason in plain English, phone, rating, reviews and Maps link. Don't use it when: the user wants every business in an area (use a general Google Maps scraper), or full review history. How to call: run the Actor with JSON input and read the dataset items. Set "compact": true for short rows. Leads cost money per item, so keep maxLeadsPerSearch small unless the user asks for more. Example input: {"searchTerms": ["roofer"], "locations": ["Tucson, AZ"], "maxLeadsPerSearch": 20, "compact": true} ``` Things an agent can do with it: - Find 30 roofers in Phoenix with no website and write a short cold email for each, using `pitchReason`. - Which nail salons in Leeds only have a Facebook page? Sort them by review count. - List barbers in Austin whose website domain has died. Want every Smoldesk scraper as agent tools in one connection? [See the full list on our publisher page](https://apify.com/smoldesk). ### Use with AI (LangChain / LlamaIndex / CrewAI) With LangChain (`pip install langchain-apify`): ```python from langchain_apify import ApifyWrapper from langchain_core.documents import Document apify = ApifyWrapper() # reads APIFY_API_TOKEN loader = apify.call_actor( actor_id="smoldesk/websiteless-leads", run_input={"searchTerms": ["plumber"], "locations": ["Denver, CO"], "maxLeadsPerSearch": 30, "compact": True}, dataset_mapping_function=lambda v: Document( page_content=f"{v['name']} ({v.get('category')}, {v.get('city')}): {v.get('pitchReason')}. " f"Lead score {v.get('leadScore')}. Phone {v.get('phone')}.", metadata={k: v.get(k) for k in ("placeId", "presence", "leadScore", "googleMapsUrl")}, ), ) docs = loader.load() ``` Already have a run? Use `ApifyDatasetLoader(dataset_id="", dataset_mapping_function=...)`. **LlamaIndex**: `ApifyActor` from `llama-index-readers-apify`. **CrewAI**: use the Apify MCP server above. ### Limitations - **Some leads have no street address.** Service-area businesses (plumbers, handymen, cleaners) hide it on Google: under 10% of leads in our roofer and nail salon tests, almost half for handymen. Coordinates and country are still there. - **Google's results change between runs**, so the same search can give a few more or fewer leads each time. - **Emails need a website.** Businesses with no website have no email to find; the email search runs only for broken or outdated sites that still load pages. Emails are not verified. - **Outdated is a hint, not a verdict.** A 2021 copyright or a missing viewport tag is a reason to look, not proof the site is bad. That's why outdated sites are off by default and score lower. - **Chains are matched by name** (a built-in list of well-known brands, plus any name seen at 3+ addresses in the run). A small local business that shares a name with a chain may be skipped; turn off **Skip chains and franchises** if that happens. ### FAQ **How do I find businesses without a website on Google Maps?** Type a trade and a city, click Start. The Actor reads each listing and keeps only those with no website, or with a "website" that is really a Facebook page, a directory or booking page, or (if you choose) a broken or outdated site. **Why is a business with a Facebook link counted as having no website?** Because it doesn't have one it owns. A Facebook page, Linktree or Booksy page is the strongest sign a business still needs a real website. You can turn these leads off and keep only `none`. **Are the broken-website leads accurate?** We only report what a normal visitor would also hit: the domain doesn't exist, the server refuses connections or answers 404/5xx, the certificate is expired, self-signed or for another domain, or the page is parked or empty. Sites that are just slow or block bots are left out. **Do I need a login, cookies or proxies?** No. It uses no Google account. It runs from Apify's servers and switches to Apify datacenter proxy on its own if Google slows it down. Residential proxies are never used. **Is it legal?** Business listings are public information shown without a login. You are responsible for how you use the data, especially for contacting people (GDPR, PECR, CAN-SPAM, CASL and similar rules). Don't use it to send spam. This Actor is not affiliated with Google. ### Feedback Found a bug or a wrong label? Open an issue in the **Issues** tab with the business name and city. If the Actor found you clients, a short review on this page helps other people find it. ### More Actors from Smoldesk Studios - [Google Maps Scraper](https://apify.com/smoldesk/google-maps-scraper): every place for a search and city, with phone, website, rating, hours and optional emails and social profiles - [Contact Details Scraper](https://apify.com/smoldesk/contact-details-scraper): emails, phone numbers, social profiles and contact forms from any list of websites, charged only when contacts are found - [Shopify Store Analyzer](https://apify.com/smoldesk/shopify-store-analyzer): apps, contacts and products of any Shopify store - [Google Ads Transparency Scraper](https://apify.com/smoldesk/google-ads-transparency-scraper): every ad a competitor runs on Google Search, YouTube and Shopping, creatives, landing pages and new-ad alerts - [Google Trends Scraper](https://apify.com/smoldesk/google-trends-scraper): interest over time, by region and city, related queries and Trending now, no API key - [All Smoldesk Studios Actors](https://apify.com/smoldesk) # Actor input Schema ## `searchTerms` (type: `array`): What to search on Google Maps, e.g. 'plumber', 'nail salon', 'roofer', 'dentist'. Each term is searched in each location. ## `locations` (type: `array`): Cities, neighborhoods or postcodes, e.g. 'Austin, TX', 'Manchester, UK', '10001'. Leave empty if your business type already includes a place. ## `searchUrls` (type: `array`): Paste search URLs copied from Google Maps, e.g. https://www.google.com/maps/search/barber/@51.48,-0.12,14z. The map area in the URL is used. ## `leadTypes` (type: `array`): Pick one or more. The first three need no website visit. Broken and outdated sites are found by opening each business's homepage once; a site we can't see (bot wall) is never sent to you as a lead. ## `maxLeadsPerSearch` (type: `integer`): Leads to save for each search (business type × location). Places that aren't leads are scanned for free. 0 = as many as the area has. ## `maxLeads` (type: `integer`): Stop after this many leads across all searches. 0 = no limit. ## `searchDepth` (type: `string`): Google shows about 120 places per search. Deeper searches keep looking until your lead count is reached, so you get more leads from big cities. ## `minRating` (type: `number`): Skip businesses rated below this (0 = no filter). Places with no rating are skipped when this is set. ## `minReviews` (type: `integer`): Skip businesses with fewer reviews (0 = no filter). Busy businesses without a website are the easiest to sell to. ## `requirePhone` (type: `boolean`): Skip businesses that list no phone number on Google. ## `categoryFilter` (type: `array`): Keep only businesses whose Google category contains one of these words, e.g. 'plumber' keeps 'Plumber' and 'Emergency plumber'. Case-insensitive. Empty = all categories. ## `minLeadScore` (type: `integer`): Skip leads scoring below this (0-100). The score adds up web presence, reviews, rating, phone and Google profile gaps; 55+ is MEDIUM, 75+ is HIGH. ## `excludeChains` (type: `boolean`): Skip well-known chains (Subway, Mr. Rooter, Great Clips...) and any name that shows up at 3+ addresses in the run. Their head office runs the website, so they aren't real leads. ## `skipClosed` (type: `boolean`): Skip places Google marks as permanently or temporarily closed. ## `findContacts` (type: `boolean`): For leads that do have a site (broken or outdated), check the homepage and up to 2 contact/about pages for emails and social profiles. Charged only when something is found. ## `onlyNewLeads` (type: `boolean`): Remember leads from earlier runs with the same searches and filters, and save only leads you haven't had before. Leads seen before are not charged. ## `language` (type: `string`): Language code for names and categories (e.g. en, de, fr, es). ## `countryCode` (type: `string`): Two-letter country code to bias results (e.g. us, gb, ca, au). Usually not needed when the location is in the search. ## `compact` (type: `boolean`): Return only the core lead fields (name, web presence, score, pitch reason, phone, email, links, rating, address, Maps link). Smaller rows for AI agents, MCP tools and LLM pipelines. ## `proxyConfiguration` (type: `object`): Not needed: the Actor uses the run's IP and switches to Apify datacenter proxy by itself if Google slows it down. Residential proxy is not used. ## Actor input object example ```json { "searchTerms": [ "handyman" ], "locations": [ "Laredo, TX" ], "leadTypes": [ "noWebsite", "socialOnly", "listingOnly" ], "maxLeadsPerSearch": 20, "maxLeads": 0, "searchDepth": "deep", "minRating": 0, "minReviews": 0, "requirePhone": false, "minLeadScore": 0, "excludeChains": true, "skipClosed": true, "findContacts": false, "onlyNewLeads": false, "language": "en", "compact": false } ``` # Actor output Schema ## `leads` (type: `string`): No description # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = { "searchTerms": [ "handyman" ], "locations": [ "Laredo, TX" ], "leadTypes": [ "noWebsite", "socialOnly", "listingOnly" ], "maxLeadsPerSearch": 20 }; // Run the Actor and wait for it to finish const run = await client.actor("smoldesk/websiteless-leads").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = { "searchTerms": ["handyman"], "locations": ["Laredo, TX"], "leadTypes": [ "noWebsite", "socialOnly", "listingOnly", ], "maxLeadsPerSearch": 20, } # Run the Actor and wait for it to finish run = client.actor("smoldesk/websiteless-leads").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}") for item in client.dataset(run.default_dataset_id).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{ "searchTerms": [ "handyman" ], "locations": [ "Laredo, TX" ], "leadTypes": [ "noWebsite", "socialOnly", "listingOnly" ], "maxLeadsPerSearch": 20 }' | apify call smoldesk/websiteless-leads --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "type": "http", "url": "https://mcp.apify.com/?tools=fetch-actor-details,smoldesk/websiteless-leads" } } } ``` The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer ` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations). ## OpenAPI specification Download the OpenAPI definition: https://api.apify.com/v2/actors/X4hxihVR6P0PnbKMU/builds/TKiUSm2qTndOeJzBs/openapi.json