# Google Keyword CPC & Competition for PPC

**Use case:** 

Find Google keyword CPC, competition, search volume, and monthly trends for PPC and paid search research. Compare commercial keywords and identify higher-value search terms.

## Input

```json
{
  "keywords": [
    "car insurance quotes",
    "business insurance",
    "personal injury lawyer",
    "mortgage rates",
    "crm software",
    "accounting software",
    "payroll software",
    "email marketing software",
    "project management software",
    "cybersecurity services"
  ],
  "location": "United States",
  "language": "English"
}
```

## Output

```json
{
  "keyword": {
    "label": "Keyword",
    "format": "string"
  },
  "searchVolume": {
    "label": "Search volume",
    "format": "number"
  },
  "cpc": {
    "label": "CPC",
    "format": "number"
  },
  "competition": {
    "label": "Competition",
    "format": "string"
  },
  "monthlySearches": {
    "label": "Monthly searches",
    "format": "array"
  }
}
```

## About this Actor

This example demonstrates how to use [Keyword Metrics](https://apify.com/squat_rainfall/keyword-metrics.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/squat_rainfall/keyword-metrics.md) to learn more, explore other use cases, and run it yourself.


## How to integrate an Actor?

This Task's input is already configured above. Use it as-is rather than inventing a new one.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/squat_rainfall/keyword-metrics.md

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).