# Xero Advisor Directory Scraper (`talcoe/xero-advisors`) Actor

Xero certified accounting firms and bookkeepers, filtered by location, industry and partner tier. Pay only per result returned.

- **URL**: https://apify.com/talcoe/xero-advisors.md
- **Developed by:** [M Usama](https://apify.com/talcoe) (community)
- **Categories:** Lead generation
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $5.00 / 1,000 results

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

### What does Xero Advisor Directory Scraper do?

It returns Xero certified accounting firms and bookkeepers from the Xero advisor directory: firm name, partner tier, industries served, city, state, country, website, phone, address, achievements, and social links. Filter by location, industry, and partner tier to pull only the firms relevant to your market, and set a result cap so the run cost stays predictable.

### Data source

Public JSON search API behind xero.com/advisors/find-advisors/, refreshed live on every run.

### Why use it?

- Build a lead list of accounting firms and bookkeepers in a specific city, state, or country to pitch software, services, or partnerships.
- Research competitor density and partner tier mix (Platinum, Gold, Silver, Bronze, Starter) in a market before entering it.
- Monitor which firms hold which Xero specialties (payroll, migration, tax) for referral matching.
- Replaces manually paging through the directory website and copying firm details by hand.

### How to use it

1. Open the Actor and set your location, industry, and partner tier filters.
2. Click Start. Download results as JSON, CSV, or Excel, or read them through the API.
3. Add a Schedule and an Integration (Slack, Google Sheets, webhook) to get new or changed firms automatically.

### Input

| Field | Description |
|---|---|
| `keyword` | Free text matched against the firm name and description. |
| `location` | Country, state or province, or city to filter by, for example United States, California, or San Francisco. |
| `industry` | Industry specialty to filter by. Leave on Any industry to skip this filter. |
| `partnerTier` | Xero partner tier to filter by: Platinum, Gold, Silver, Bronze, or Starter. |
| `maxResults` | Hard stop for the run. You are billed per result, so this caps the cost. |
| `proxyConfiguration` | Apify proxy is recommended for larger runs. |

Example input:

```json
{
  "location": "United States",
  "industry": "Retail",
  "partnerTier": "",
  "maxResults": 100
}
```

### Output

Every record has the same shape:

```json
{
  "id": "b1f0a0d9-83c0-4821-a5ef-e3e91861a2f9",
  "name": "Scrubbed",
  "partnerTier": "Platinum",
  "industries": ["Manufacturing", "Professional services", "Retail", "E-commerce"],
  "city": "San Francisco",
  "state": "California",
  "country": "US",
  "website": "http://www.scrubbed.net",
  "phone": "+1 8008375160",
  "address": "38 Keyes Avenue Suite 200, San Francisco, California",
  "xeroPartnerSince": 2014,
  "achievements": ["Migration specialist", "Tax expert", "Payroll specialist"],
  "description": "Scrubbed is a full-service accounting and professional services firm...",
  "linkedin": "https://www.linkedin.com/company/scrubbed-net-llc",
  "facebook": "https://www.facebook.com/scrubbednet",
  "twitter": "@scrubbednet",
  "logoUrl": "https://www.xero.com/pi/08c14fdb-903e-493f-b7ed-46aa18b023da.png",
  "locationCount": 1,
  "scrapedAt": "2026-09-17T08:13:22.505Z"
}
```

| Field | Meaning |
|---|---|
| `id` | Stable key, safe for deduplication between runs |
| `name` | Firm or advisor name |
| `partnerTier` | Xero partner tier: Platinum, Gold, Silver, Bronze, or Starter |
| `industries` | Industries the firm lists as specialties |
| `city`, `state`, `country` | Primary office location |
| `website` | Firm website |
| `phone` | Primary office phone number |
| `address` | Primary office street address |
| `xeroPartnerSince` | Year the firm became a Xero partner |
| `achievements` | Xero certifications and specialist badges the firm holds |
| `description` | Firm description as published in the directory |
| `linkedin`, `facebook`, `twitter` | Firm social profiles, when published |
| `logoUrl` | Firm logo image URL |
| `locationCount` | Number of offices the firm lists |

### Pricing

Pay per event: a small fee when a run starts, then a fixed price per result returned. You only pay for records that pass your filters. Set `maxResults` to cap any run.

### Limitations

- Only firms that opted into the public Xero advisor directory are covered; unlisted firms will not appear.
- Individual staff or advisor names are not included, only firm level information as published in the directory.
- Fields such as phone or website are only returned when the firm has published them.

### FAQ

**Is this legal?** The Actor reads listings the site publishes for any visitor without a login and stores only business information published for that purpose. You are responsible for how you use the data.

**Something is missing or broken?** Open an issue in the Issues tab; response time is usually under a day.

# Actor input Schema

## `keyword` (type: `string`):

Free text matched against the firm name and description, for example bookkeeping or a firm name.

## `location` (type: `string`):

Country, state or province, or city to filter by, for example United States, California or San Francisco.

## `industry` (type: `string`):

Industry specialty to filter by. Leave on Any industry to skip this filter.

## `partnerTier` (type: `string`):

Xero partner tier to filter by. Leave on Any tier to skip this filter.

## `maxResults` (type: `integer`):

Hard stop for the run. You are billed per result, so this caps the cost.

## `proxyConfiguration` (type: `object`):

Apify proxy is recommended for larger runs.

## Actor input object example

```json
{
  "keyword": "",
  "location": "United States",
  "industry": "",
  "partnerTier": "",
  "maxResults": 50,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "keyword": "",
    "location": "United States",
    "industry": "",
    "partnerTier": "",
    "proxyConfiguration": {
        "useApifyProxy": false
    }
};

// Run the Actor and wait for it to finish
const run = await client.actor("talcoe/xero-advisors").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "keyword": "",
    "location": "United States",
    "industry": "",
    "partnerTier": "",
    "proxyConfiguration": { "useApifyProxy": False },
}

# Run the Actor and wait for it to finish
run = client.actor("talcoe/xero-advisors").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "keyword": "",
  "location": "United States",
  "industry": "",
  "partnerTier": "",
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}' |
apify call talcoe/xero-advisors --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,talcoe/xero-advisors"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/b2bQY3s6s194Y6CqD/builds/wUs8S3dyabP70hCpk/openapi.json