# Website Traffic Source Breakdown - Organic, Paid & Social

**Use case:** 

Analyze traffic channels driving visitors to a website: organic search, paid ads, direct visits, social media, email campaigns, and referral links.

## Input

```json
{
  "endpoint": "website-insights",
  "startUrls": [
    {
      "url": "https://nytimes.com"
    },
    {
      "url": "https://nike.com"
    }
  ]
}
```

## Output

```json
{
  "meta.website": {
    "label": "Website",
    "format": "string"
  },
  "rankings.global": {
    "label": "Global",
    "format": "number"
  },
  "traffic.engagement.pages_per_visit": {
    "label": "Pages per visit",
    "format": "number"
  },
  "traffic.engagement.avg_duration_seconds": {
    "label": "Avg duration seconds",
    "format": "number"
  },
  "traffic.engagement.bounce_rate": {
    "label": "Bounce rate",
    "format": "number"
  },
  "traffic.sources_share": {
    "label": "Sources share",
    "format": "object"
  },
  "traffic.geography_share": {
    "label": "Geography share",
    "format": "array"
  },
  "status": {
    "label": "Status",
    "format": "string"
  },
  "error_message": {
    "label": "Error message",
    "format": "string"
  }
}
```

## About this Actor

This example demonstrates how to use [Website Traffic & SEO Insights API - (Similarweb Alternative)](https://apify.com/thedataloom/website-traffic-seo-insights-api) with a specific input configuration. Visit the [Actor detail page](https://apify.com/thedataloom/website-traffic-seo-insights-api) to learn more, explore other use cases, and run it yourself.