# 🎯 Lead Generation: Website to Qualified B2B Leads + Emails (`vulnv/leadgen-pipeline`) Actor

Turn any website into a ready-to-use list of qualified B2B leads. It learns your ideal customer profile, finds matching companies, ranks them by fit, and delivers a verified decision-maker email for each — ideal for sales prospecting and cold outreach.

- **URL**: https://apify.com/vulnv/leadgen-pipeline.md
- **Developed by:** [VulnV](https://apify.com/vulnv) (community)
- **Categories:** Lead generation
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $0.008 / qualified lead

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Lead Generation — Turn Any Website Into Qualified B2B Leads With Verified Emails

Paste in a website and get back a ready-to-use list of companies that match your ideal
customer — each with a **verified decision-maker email**. Automated **B2B lead generation**
and **sales prospecting** in a single run: no scrapers to set up, no databases to license,
no manual research.

**Built for** sales teams, founders, agencies, and growth marketers who need targeted,
ready-to-contact leads for **cold email** and outreach.

### What you get

- ✅ **Qualified companies** that fit your ideal customer profile (ICP) — not a raw scrape.
- ✅ **A verified decision-maker email** for every lead (owner / founder / director), deliverability-checked.
- ✅ **A fit score** so your best-matched prospects are ranked first.
- ✅ **Firmographics** — company name, website, location, phone — plus a contact route.
- ✅ **Clean exports** — a structured dataset and downloadable CSV/XLSX spreadsheets, ready for your CRM.

### How it works

1. **Understands your business.** It reads the website you provide and infers your ideal
   customer profile — who buys from you, and who doesn't.
2. **Finds matching companies.** It searches the web for businesses that fit that profile
   across your target region.
3. **Qualifies and ranks every lead.** Each company is classified as a genuine buyer
   (vs. a competitor or supplier) and scored on fit — so you spend time on the best prospects.
4. **Finds and verifies the decision-maker's email.** For each qualified buyer it locates the
   owner/manager and confirms the email is deliverable.

### Input

Point it at a website — that's the only required field.

| Field | Required | What it does |
|---|---|---|
| **Seller website** | ✅ | The site of the company whose ideal customers you want to find. |
| **Ideal customer profile** | | Optional notes on who to target, who to exclude, and how to rank fit. Sharpens results. |
| **Maximum number of leads** | | The most leads to return. It searches in small batches and stops as soon as it hits this number — so smaller = faster and cheaper. |
| **Find verified emails** | | On by default. Turn it off to get qualified companies **without** emails — faster and cheaper. |
| **Region** | | Where to focus the search (e.g. US). |
| **Preview only** | | See the inferred ICP and search plan before generating leads. |

No API keys or setup required — just enter a website and run.

### Output

- **Leads dataset** — one row per company (qualified buyers plus others flagged for reference).
  Verified leads are marked `email_verified = yes`.
- **Spreadsheets** — download all leads, or just the verified ones, as XLSX.
- **Run summary** — your inferred ICP and result counts.

### Great for

- **B2B lead generation** and building targeted prospect lists
- **Cold email and sales outreach** with verified, deliverable addresses
- **Sales prospecting** and account research
- **Lead-gen agencies** building lists for clients
- **Market research** and total-addressable-market (TAM) mapping

Works across industries — SaaS, agencies, suppliers, data products, local services and more —
because it learns your ICP straight from your own website.

### Pricing (pay per result)

| You pay for | Price |
|---|---|
| Seller profile + search plan (also the preview / dry-run price) | **$0.05** |
| Each qualified lead (company + fit score + contact route) | **$0.008** |
| Each verified decision-maker email | **$0.10** |

You're never charged for non-matching companies, and a per-run spend limit is always respected.
**Want to pay less?** Turn off **Find verified emails** to skip the verified-email charge entirely and pay only for qualified companies.

### FAQ

**What do I need to provide?** Just a website. Optionally, a sentence or two describing your ideal customer.

**How are the emails verified?** Every email is checked for deliverability before it's returned, so your bounce rate stays low.

**Will it pick up competitors or suppliers?** They're automatically detected and separated out — you only pay for genuine buyers.

**Can I preview before spending?** Yes. Turn on **Preview only** to see the inferred ICP and search plan first.

**What format are the results?** A structured dataset plus downloadable CSV/XLSX spreadsheets, ready for your CRM or cold-email tool.

**Which industries does it work for?** Any B2B industry — it learns your ideal customer from your website, so it adapts to what you sell.

# Actor input Schema

## `website` (type: `string`):

The website of the company whose ideal customers you want to find. The pipeline profiles this site to infer the ICP.
## `icpNotes` (type: `string`):

Describe who the buyers are, who to exclude, and how to rank fit. It's reconciled with what the pipeline reads from the website — the richer this is, the sharper the results.

**Short examples:**
- *Cruise data API* — "Sells cruise inventory data to travel agencies. Buyers = cruise-only & boutique agencies. Exclude cruise lines and data resellers."
- *Payroll SaaS* — "Payroll software for US restaurants. Buyers = independent multi-location restaurant groups. Exclude enterprise chains and competitors."
- *Packaging supplier* — "Eco-friendly packaging for DTC brands. Buyers = mid-size e-commerce brands. Exclude packaging manufacturers and marketplaces."
## `target` (type: `integer`):

The most leads to return. The pipeline searches in small batches and stops as soon as it reaches this many — so smaller numbers return faster and cost less.
## `enrichEmails` (type: `boolean`):

Find and verify a decision-maker email for each lead. Turn this OFF to get qualified companies (name, website, location, fit score) without emails — faster and cheaper.
## `region` (type: `string`):

Region to focus the search on (e.g. US).
## `dryRun` (type: `boolean`):

Profile the seller and plan the search only — returns the inferred ICP and plan without generating leads.

## Actor input object example

```json
{
  "website": "https://cruisefeed.io",
  "target": 25,
  "enrichEmails": true,
  "region": "US",
  "dryRun": false
}
````

# Actor output Schema

## `leads` (type: `string`):

Every result row: buyers (enriched) plus non-buyers flagged for audit. Verified leads have email\_verified = "yes".

## `overview` (type: `string`):

Table view of the leads with the key columns.

## `leadsSpreadsheet` (type: `string`):

Formatted XLSX of all leads.

## `verifiedSpreadsheet` (type: `string`):

Formatted XLSX of only the verified decision-maker leads.

## `summary` (type: `string`):

Inferred ICP profile and stage counts (raw, unique, buyers, emails, verified).

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "website": "https://cruisefeed.io"
};

// Run the Actor and wait for it to finish
const run = await client.actor("vulnv/leadgen-pipeline").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "website": "https://cruisefeed.io" }

# Run the Actor and wait for it to finish
run = client.actor("vulnv/leadgen-pipeline").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "website": "https://cruisefeed.io"
}' |
apify call vulnv/leadgen-pipeline --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=vulnv/leadgen-pipeline",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "🎯 Lead Generation: Website to Qualified B2B Leads + Emails",
        "description": "Turn any website into a ready-to-use list of qualified B2B leads. It learns your ideal customer profile, finds matching companies, ranks them by fit, and delivers a verified decision-maker email for each — ideal for sales prospecting and cold outreach.",
        "version": "1.0",
        "x-build-id": "BSYsum3MQdtP2hrov"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/vulnv~leadgen-pipeline/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-vulnv-leadgen-pipeline",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/vulnv~leadgen-pipeline/runs": {
            "post": {
                "operationId": "runs-sync-vulnv-leadgen-pipeline",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/vulnv~leadgen-pipeline/run-sync": {
            "post": {
                "operationId": "run-sync-vulnv-leadgen-pipeline",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "website"
                ],
                "properties": {
                    "website": {
                        "title": "🌐 Seller website",
                        "type": "string",
                        "description": "The website of the company whose ideal customers you want to find. The pipeline profiles this site to infer the ICP."
                    },
                    "icpNotes": {
                        "title": "🎯 Ideal customer profile (optional)",
                        "type": "string",
                        "description": "Describe who the buyers are, who to exclude, and how to rank fit. It's reconciled with what the pipeline reads from the website — the richer this is, the sharper the results.\n\n**Short examples:**\n- *Cruise data API* — \"Sells cruise inventory data to travel agencies. Buyers = cruise-only & boutique agencies. Exclude cruise lines and data resellers.\"\n- *Payroll SaaS* — \"Payroll software for US restaurants. Buyers = independent multi-location restaurant groups. Exclude enterprise chains and competitors.\"\n- *Packaging supplier* — \"Eco-friendly packaging for DTC brands. Buyers = mid-size e-commerce brands. Exclude packaging manufacturers and marketplaces.\""
                    },
                    "target": {
                        "title": "🔢 Maximum number of leads",
                        "minimum": 1,
                        "type": "integer",
                        "description": "The most leads to return. The pipeline searches in small batches and stops as soon as it reaches this many — so smaller numbers return faster and cost less.",
                        "default": 25
                    },
                    "enrichEmails": {
                        "title": "✉️ Find verified emails",
                        "type": "boolean",
                        "description": "Find and verify a decision-maker email for each lead. Turn this OFF to get qualified companies (name, website, location, fit score) without emails — faster and cheaper.",
                        "default": true
                    },
                    "region": {
                        "title": "📍 Region",
                        "type": "string",
                        "description": "Region to focus the search on (e.g. US).",
                        "default": "US"
                    },
                    "dryRun": {
                        "title": "🧪 Preview only (no lead generation)",
                        "type": "boolean",
                        "description": "Profile the seller and plan the search only — returns the inferred ICP and plan without generating leads.",
                        "default": false
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```