# On-Page SEO Audit (`webdatatools/seo-page-audit`) Actor

On-Page SEO Audit checks title, meta description, headings, images, links, Open Graph, Twitter Card and Schema.org data for any list of URLs — one scored row per page.

- **URL**: https://apify.com/webdatatools/seo-page-audit.md
- **Developed by:** [Murat Uzun](https://apify.com/webdatatools) (community)
- **Categories:** SEO tools, Developer tools, Marketing
- **Stats:** 1 total users, 0 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $1.20 / 1,000 results

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

### What is On-Page SEO Audit?

**On-Page SEO Audit** checks the technical on-page SEO of any list of URLs — title, meta description, heading structure, word count, image alt coverage, internal/external links, Open Graph, Twitter Card and Schema.org (JSON-LD) data — and returns one scored row per page. No browser, no proxy configuration, just a fast HTTP fetch and a Cheerio parse, so a page audits in well under a second. Give it a list of pages, run it once, or [schedule](https://docs.apify.com/platform/schedules) it weekly to track drift as your site changes.

**Pricing:** On-Page SEO Audit costs **$2.00 per 1,000 results** (pay per result, no subscription; Apify's free plan credit covers small runs).

### What data does On-Page SEO Audit extract?

| Field | Description |
|---|---|
| `title`, `titleLength` | The `<title>` tag and its character length |
| `metaDescription`, `metaDescriptionLength` | The meta description (falls back to `og:description`) |
| `canonical`, `canonicalMatches` | The canonical URL and whether it matches the page itself |
| `robotsMeta`, `isIndexable` | The robots meta tag and whether the page allows indexing |
| `h1Count`, `h1`, `h2Count`, `h3Count`, `headingsOutline` | Heading counts and the full H1-H6 outline |
| `wordCount`, `textToHtmlRatio` | Visible word count and text-to-HTML ratio |
| `imageCount`, `imagesMissingAlt`, `imagesMissingAltSample` | Image alt-text coverage |
| `internalLinkCount`, `externalLinkCount`, `nofollowLinkCount`, `brokenLinks` | Link counts, and broken internal links when `checkLinks` is on |
| `openGraphComplete`, `twitterCardPresent`, `schemaTypes` | Social preview and structured-data presence |
| `issues`, `seoScore`, `seoGrade` | Plain-English findings and a 0-100 score graded A-F |

### How to use On-Page SEO Audit

1. Click **Try for free** or **Run** on the Actor page.
2. Paste the page URLs you want audited into the **URLs** field — one row is returned per URL.
3. Optionally turn on **Check internal links for broken ones** to HEAD-check up to 50 internal links per page.
4. Click **Start** and wait for the run to finish — a page audits in under a second.
5. Open the **Dataset** tab and download the results as JSON, CSV, Excel or HTML, or pull them via the [API](https://docs.apify.com/api/v2).

### Example input

```json
{
    "urls": ["https://apify.com", "https://example.com"],
    "checkLinks": false,
    "maxConcurrency": 5
}
```

### Example output

```json
{
    "url": "https://apify.com",
    "finalUrl": "https://apify.com/",
    "statusCode": 200,
    "title": "Apify: The largest marketplace of trusted tools for AI",
    "titleLength": 57,
    "metaDescription": "Thousands of tools to automate your business...",
    "canonical": "https://apify.com/",
    "canonicalMatches": true,
    "h1Count": 1,
    "wordCount": 612,
    "imagesMissingAlt": 0,
    "openGraphComplete": true,
    "schemaTypes": ["WebSite", "SoftwareApplication"],
    "issues": [],
    "seoScore": 100,
    "seoGrade": "A",
    "error": null,
    "scrapedAt": "2026-09-12T22:40:00.000Z"
}
```

You can download the dataset in various formats such as JSON, HTML, CSV, or Excel.

### Input parameters

| Field | Type | Description |
|---|---|---|
| `urls` | array | Page URLs to audit, one row per URL. Bare domains get `https://` added automatically. |
| `checkLinks` | boolean | HEAD-check up to 50 internal links per page and list the broken ones. Off by default — it adds extra requests per page. |
| `maxConcurrency` | integer | How many URLs to audit in parallel (1-20, default 5). |

### How the SEO score is calculated

Every page starts at 100 and loses points for each issue found: missing/too-long title (15/5), missing/too-long meta description (10/5), no H1 or multiple H1s (10 each), images missing alt text (5), `noindex` (20), canonical mismatch (10), missing viewport (5), missing `lang` attribute (5), thin content under 300 words (15), and mixed HTTP content on an HTTPS page (10). The score is floored at 0 and mapped to a letter grade: A ≥ 90, B ≥ 75, C ≥ 60, D ≥ 40, otherwise F.

### Pricing

On-Page SEO Audit uses **pay-per-event** pricing at **$0.002 per audited page** (per dataset row). Auditing 1,000 pages costs $2. There is no charge for pages that fail to load. See the Actor's Pricing tab for the exact event breakdown and your remaining free-tier usage.

### On-Page SEO Audit vs. a full SEO crawler

Dedicated SEO crawlers (Screaming Frog, Sitebulb) crawl an entire site and need to be installed and configured. On-Page SEO Audit is built for automation: give it a list of URLs — from a sitemap, a CMS export, or another Actor's dataset — and get structured, scored results back via the API in seconds, with no software to install and no proxy setup required.

### Using On-Page SEO Audit with AI agents / MCP

On-Page SEO Audit is Pay-Per-Event and works with the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp), so AI agents (Claude, ChatGPT, custom agents built on the Apify or Anthropic SDKs) can call it directly to audit a page or a batch of pages as part of a larger workflow — e.g. "audit these 10 blog posts and tell me which ones need a meta description."

### FAQ

**Is this Actor legal to use?** Yes. It only fetches publicly available HTML with a standard HTTP GET request, the same way a browser or search engine crawler would. It does not bypass logins or paywalls.

**Does it render JavaScript?** No — it fetches raw HTML with Cheerio, so content injected client-side (after the initial HTML response) is not seen. This matches what most crawlers and many search engines see on first pass.

**Why is `imagesMissingAlt` 0 even though some images have `alt=""`?** An empty `alt=""` is a valid, deliberate accessibility opt-out for decorative images — only a *missing* `alt` attribute counts as an issue.

**Can I use this with n8n, Make or Zapier?** Yes — Apify Actors are available in n8n's Apify node, Make's Apify app, and via a plain HTTP call from Zapier using the [Run Actor API endpoint](https://docs.apify.com/api/v2#/reference/actors/run-collection/run-actor).

**Something looks wrong or missing?** Open an issue on the Actor's **Issues** tab with the URL you tried — most gaps are quick fixes.

### Related Actors

Part of the **webdatatools** web-intelligence suite — every Actor is pay-per-event, reads public data
without a login, and returns one clean row per entity:

Browse the whole suite at [webdatatools](https://paulet4a-commits.github.io/webdatatools/), or call ten of
these Actors straight from Claude, Cursor or Cline with the
[webdatatools MCP server](https://github.com/paulet4a-commits/webdatatools-mcp-server).

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**Content for AI, LLMs and RAG**

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- [Website to Markdown — Content Crawler for LLM & RAG](https://apify.com/webdatatools/website-to-markdown) — any site as clean Markdown per page, no browser
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- [Structured Data & JSON-LD Extractor (Schema.org, Open Graph)](https://apify.com/webdatatools/structured-data-extractor) — Schema.org and Open Graph data from any page
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- [YouTube Search Results Scraper (videos, channels, no API key)](https://apify.com/webdatatools/youtube-search-scraper) — videos, channels and playlists per query
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- [Apple Podcasts Lookup & Episodes Scraper](https://apify.com/webdatatools/podcast-lookup) — podcast metadata and episodes from iTunes and RSS
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- [X Tweet Scraper (Twitter Posts by URL, No Login)](https://apify.com/webdatatools/x-tweet-scraper) — X (Twitter) posts by URL with likes, replies, author, media and MP4 links
- [TikTok Profile Scraper (Followers, Likes, Bio, Video Stats)](https://apify.com/webdatatools/tiktok-profile-scraper) — TikTok profiles with exact follower and like counts, plus video stats
- [Telegram Channel Posts Scraper](https://apify.com/webdatatools/telegram-channel-scraper) — posts, views and media flags from any public channel
- [Substack Publication & Posts Scraper](https://apify.com/webdatatools/substack-scraper) — archive, authors and paywall status per publication
- [Google Play Reviews Scraper](https://apify.com/webdatatools/google-play-reviews-scraper) — reviews, ratings, replies and app versions per app
- [App Store Reviews Scraper](https://apify.com/webdatatools/app-store-reviews-scraper) — iOS reviews and ratings per app and country
- [Trustpilot Reviews Scraper (Ratings, Replies, No Login)](https://apify.com/webdatatools/trustpilot-reviews-scraper) — Trustpilot reviews with stars, full text, verification and company replies
- [Google Trends Scraper](https://apify.com/webdatatools/google-trends-scraper) — interest over time, by region, and related queries per keyword
- [Google Ads Transparency Scraper](https://apify.com/webdatatools/google-ads-transparency-scraper) — ads any advertiser runs on Google, with format and dates
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- [Meetup Events Scraper (Search by Keyword & City)](https://apify.com/webdatatools/meetup-events-scraper) — upcoming events with RSVPs, fees, venues and groups
- [Eventbrite Scraper (Events by Keyword & City)](https://apify.com/webdatatools/eventbrite-scraper) — events by keyword and city with venue, dates and organizer

**Leads, jobs and company data**

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- [Workday Jobs Scraper](https://apify.com/webdatatools/workday-jobs-scraper) — jobs with full descriptions from any Workday career site
- [Google Maps Scraper](https://apify.com/webdatatools/google-maps-scraper) — businesses with phone, website, address, rating and coordinates per search
- [LinkedIn Jobs Scraper](https://apify.com/webdatatools/linkedin-jobs-scraper) — job titles, companies, locations and full descriptions from LinkedIn job search
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- [Lever Jobs Scraper](https://apify.com/webdatatools/lever-jobs-scraper) — jobs with descriptions from any Lever careers page
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- [SmartRecruiters Jobs Scraper](https://apify.com/webdatatools/smartrecruiters-jobs-scraper) — jobs with descriptions from any SmartRecruiters company
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- [Rightmove Scraper](https://apify.com/webdatatools/rightmove-scraper) — UK property for sale or rent with price and agent
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- [Yandex Maps Scraper (Places, Ratings, Phones)](https://apify.com/webdatatools/yandex-maps-scraper) — businesses in Russia, Türkiye and the CIS with phones, ratings, hours
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- [InfoJobs Scraper (Spain Jobs, Salaries, Companies)](https://apify.com/webdatatools/infojobs-scraper) — Spanish jobs with salary range, contract type and full description
- [StepStone Scraper (Germany, Austria, Belgium Jobs)](https://apify.com/webdatatools/stepstone-scraper) — StepStone jobs in Germany, Austria and Belgium by keyword and city
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- [Zillow Home Details Scraper (Description, Photos, History)](https://apify.com/webdatatools/zillow-detail-scraper) — full Zillow property pages: description, photos, HOA, tax rate, agent
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- [Kleinanzeigen Scraper (Ads, Prices, Locations)](https://apify.com/webdatatools/kleinanzeigen-scraper) — German classifieds with price, VB flag, ZIP, city and seller type

**Developer, app and research data**

- [npm, PyPI & Crates.io Package Health Checker](https://apify.com/webdatatools/package-health-checker) — releases, downloads, deprecation and a health score
- [GitHub Repository Health & Activity Report](https://apify.com/webdatatools/github-repo-health) — stars, commits, contributors and risk flags per repo
- [VS Code Marketplace Extension Scraper (installs, ratings)](https://apify.com/webdatatools/vscode-marketplace-extensions) — installs, ratings and versions per extension
- [Chrome Web Store Extension Scraper (installs, ratings)](https://apify.com/webdatatools/chrome-web-store-extensions) — users, rating, version and developer per extension
- [Google Play Scraper](https://apify.com/webdatatools/google-play-scraper) — apps, ratings, installs, developer contact and reviews
- [App Store (iOS) App Metadata, Ratings & Top Charts Lookup](https://apify.com/webdatatools/app-store-lookup) — ratings, price, version and charts per app
- [CrossRef DOI & Citation Metadata Lookup](https://apify.com/webdatatools/crossref-doi-lookup) — papers, authors, journals and citation counts
- [FDA Recalls & Adverse Events Monitor (openFDA)](https://apify.com/webdatatools/openfda-recall-monitor) — food, drug and device recalls from openFDA
- [iCal / ICS Calendar Feed to Events Extractor](https://apify.com/webdatatools/ical-calendar-extractor) — any public calendar feed as event rows
- [Shopify Store Products Scraper](https://apify.com/webdatatools/shopify-products-scraper) — catalog, prices, variants and stock per store
- [Hacker News Search & Front Page Scraper](https://apify.com/webdatatools/hacker-news-scraper) — stories, comments and points by query or front page
- [GitHub Trending Repositories Scraper](https://apify.com/webdatatools/github-trending-scraper) — trending repos and developers by language and period
- [Stack Overflow & Stack Exchange Q\&A Scraper](https://apify.com/webdatatools/stackexchange-scraper) — questions, answers and scores by query, tag or site
- [Bulk Image Downloader](https://apify.com/webdatatools/bulk-image-downloader) — download image URLs to storage with size, dimensions and a ZIP
- [Google Flights Scraper (Prices, Airlines, Stops)](https://apify.com/webdatatools/google-flights-scraper) — flight prices, airlines, times, stops and CO2 by route and date
- [Google Hotels Scraper (Prices, Ratings, Reviews)](https://apify.com/webdatatools/google-hotels-scraper) — hotel prices per night, stars, rating and reviews by city and dates
- [Booking.com Scraper (Hotel Prices, Ratings, Availability)](https://apify.com/webdatatools/booking-scraper) — Booking.com hotels for any city and dates with prices, scores and deals
- [Airbnb Scraper (Listings, Prices, Ratings, Coordinates)](https://apify.com/webdatatools/airbnb-scraper) — Airbnb stays for any city and dates with prices, ratings and coordinates
- [AliExpress Scraper (Search Products & Prices)](https://apify.com/webdatatools/aliexpress-scraper) — AliExpress search results with USD price, discount and rank
- [Lazada Scraper (Products, Prices, Sold, Ratings)](https://apify.com/webdatatools/lazada-scraper) — Lazada products in 6 countries with price, rating, units sold and seller
- [Trendyol Scraper (Turkey Products, Prices, Ratings)](https://apify.com/webdatatools/trendyol-scraper) — Trendyol products with price, basket discount, rating and promotions

# Actor input Schema

## `urls` (type: `array`):

Enter the page URLs to audit, one row is returned per URL, e.g. https://apify.com. A bare domain like apify.com is accepted and gets https:// added automatically.

## `checkLinks` (type: `boolean`):

Keep this off for a fast audit. Turn it on to HEAD-check up to 50 internal links per page and list the broken ones in the `brokenLinks` field — this is slower and adds extra requests per page.

## `maxConcurrency` (type: `integer`):

Enter how many URLs to audit in parallel, e.g. 5. Raise this for long lists of fast-loading pages; lower it to 1-2 for slow servers or when Check internal links is on.

## `inputDatasetId` (type: `string`):

Take the items from another Actor run's dataset, e.g. "aBcD1234". Combined with the list above.

## `inputField` (type: `string`):

Column holding the value, e.g. "url" (the default). Array columns are flattened.

## Actor input object example

```json
{
  "urls": [
    "https://apify.com",
    "https://example.com"
  ],
  "checkLinks": false,
  "maxConcurrency": 5
}
```

# Actor output Schema

## `pages` (type: `string`):

All audited pages — download as JSON, CSV, Excel or HTML.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "urls": [
        "https://apify.com",
        "https://example.com"
    ],
    "checkLinks": false,
    "maxConcurrency": 5
};

// Run the Actor and wait for it to finish
const run = await client.actor("webdatatools/seo-page-audit").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "urls": [
        "https://apify.com",
        "https://example.com",
    ],
    "checkLinks": False,
    "maxConcurrency": 5,
}

# Run the Actor and wait for it to finish
run = client.actor("webdatatools/seo-page-audit").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "urls": [
    "https://apify.com",
    "https://example.com"
  ],
  "checkLinks": false,
  "maxConcurrency": 5
}' |
apify call webdatatools/seo-page-audit --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,webdatatools/seo-page-audit"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/J3O0j3UPwFG4gac3B/builds/O4slEL6gqfrnRe8GR/openapi.json
