# Is Your Site AI-Ready? GEO & llms.txt Audit + Fix List (`wheaten_steelpan/geo-site-auditor`) Actor

Audit your website for Generative Engine Optimization (GEO). Crawls pages, tests robots.txt/llms.txt/schema.org, evaluates AI answerability, and generates ranked fixes + visual report.

- **URL**: https://apify.com/wheaten\_steelpan/geo-site-auditor.md
- **Developed by:** [Vanja V](https://apify.com/wheaten_steelpan) (community)
- **Categories:** AI, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $20.00 / 1,000 page auditeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## Is Your Site AI-Ready? GEO & llms.txt Audit + Fix List

> Audit your website for **Generative Engine Optimization (GEO)**. Crawl your pages, test AI crawler access (GPTBot, ClaudeBot, PerplexityBot), validate `llms.txt` and Schema.org structured data, and score content answerability with Google Gemini 3.7 Flash.

***

### 🚀 Why Generative Engine Optimization (GEO)?

AI answer engines (**ChatGPT**, **Claude**, **Perplexity**, **Gemini**, and **Google AI Overviews**) are reshaping web search. Unlike traditional search engines that return 10 blue links, AI models extract direct facts, synthesize answers, and cite authoritative sources.

If your site:

- **Blocks AI crawlers** in `robots.txt` (e.g. `GPTBot` or `ClaudeBot`), AI models cannot read or update your content.
- **Relies entirely on client-side JS (SPA shells)**, AI crawlers that do not execute JavaScript will see a blank page.
- **Lacks structured data and Q\&A formatting**, AI answer engines will skip your pages in favor of competitors with clean schemas and direct answers.

**GEO Site Auditor** runs a comprehensive technical, structural, and semantic diagnostic across your website and generates an executive visual report (`REPORT.htm`) with ranked, actionable fixes.

***

### 🔍 What We Audit

#### 1. Access & Crawlability (25% Weight)

- **13 Tracked AI Bots**: Tests `robots.txt` access for `GPTBot`, `ChatGPT-User`, `OAI-SearchBot`, `ClaudeBot`, `Claude-SearchBot`, `PerplexityBot`, `Google-Extended`, `Applebot-Extended`, `CCBot`, `Bytespider`, `meta-externalagent`, `cohere-ai`, and `Diffbot`.
- **HTTPS & Canonical Redirects**: Ensures valid SSL certificate and clean non-looping HTTPS redirection.
- **Sitemap Discovery**: Detects XML sitemaps and sitemap indexes referenced in `robots.txt` or root paths.
- **Custom 404 Response**: Verifies that non-existent paths return HTTP 404 status rather than soft-404 false positives.

#### 2. Machine Readability & Structure (30% Weight)

- **`llms.txt` Standard**: Checks for `/llms.txt` or `/llms-full.txt` (the emerging AI discovery standard).
- **JavaScript Dependence & SPA Shells**: Heuristically measures text-to-markup ratios and detects empty SPA containers to ensure static readability without headless browsers.
- **Schema.org Structured Data**: Validates JSON-LD and Microdata entities (`Article`, `Organization`, `FAQPage`, `Product`, `TechArticle`, etc.).
- **Headings & Content Quality**: Checks single `<h1>` presence, heading hierarchy gaps (e.g. `H1` jumping directly to `H3`), word count depth, and image alt text coverage.

#### 3. Trust, E-E-A-T & Freshness (15% Weight)

- **Author Bylines & Person Schema**: Scans for verifiable author signals and credentials.
- **Content Freshness**: Extracts and sorts `<time datetime="...">` tags and JSON-LD `datePublished` / `dateModified` timestamps.
- **Organization Identity**: Validates official `sameAs` entity links (LinkedIn, X/Twitter, Wikipedia, Crunchbase).
- **Essential Trust & Legal Pages**: Multilingual keyword scanner for About, Contact, Privacy, and Terms pages across English, Balkan (BCS), German, French, Spanish, and Italian.

#### 4. AI Content Answerability (30% Weight — Powered by Gemini 3.7 Flash)

- **Zero-Hallucination Q\&A Extraction**: Extracts up to 3 high-impact user questions with **exact verbatim quoted answer snippets** from the source text.
- **Direct-Answer First Detection**: Evaluates whether your content answers user queries immediately or buries the answer in fluff.
- **Topic Clarity & Scope**: Scores how unambiguously the core topic is defined.
- **AI Editorial Fixes**: Concrete, actionable recommendations to improve citation probability in ChatGPT, Claude, and Perplexity.

***

### 📊 Transparent Pay-Per-Event (PPE) Pricing

You only pay for what you use. Failed or unrun checks are **never charged**.

| Event | Price | Description |
|---|---|---|
| **`actor-start`** | **$0.02** | Base run initialization, robots.txt, sitemap parsing, and site-level checks |
| **`page-audited`** | **$0.02** | Per page crawled, analyzed, and evaluated with LLM answerability |

Pages that fail to load are not charged, and platform usage is included — the prices above are all
you pay.

#### Typical Run Costs:

- **5-page quick audit**: ~$0.12 *(12¢)*
- **10-page standard audit**: ~$0.22 *(22¢)*
- **25-page deep audit**: ~$0.52 *(~52¢)*

***

### 📥 Input Parameters

| Parameter | Type | Required | Default | Description |
|---|---|---|---|---|
| `websiteUrl` | String | **Yes** | — | Target website root URL or domain (e.g. `https://example.com`). |
| `maxPages` | Number | No | `10` | Maximum internal pages to crawl (1–50). |
| `includeAnswerability` | Boolean | No | `true` | Enable Gemini 3.7 Flash AI answerability scoring. |
| `pageUrls` | String List | No | `[]` | Explicit page URLs to audit (overrides crawler discovery). |
| `geminiApiKey` | String (Secret) | No | — | Optional BYOK Google AI Studio key to use your own quota. |
| `geminiModel` | String | No | `gemini-3.7-flash` | Override the LLM model ID used for answerability scoring. |

***

### 📈 Visual Report & Output Formats

Every run outputs:

1. **Visual Standalone Report (`REPORT.htm`)**: Open directly in Console under **Storage → Key-Value Store → REPORT (Preview)**. Features an SVG score dial, priority fixes grid, collapsible page cards with cited Q\&A excerpts, and print-ready PDF styling (`Ctrl+P`).
2. **Apify Dataset**: Structured tabular view of audited pages with HTTP status, dimension scores, and check details.
3. **Key-Value Store**: Raw `SUMMARY.json` for automated webhook integration.

***

### 🔗 The Complete AI Search Strategy

Once your technical foundation is audited, track your real-time brand citations across ChatGPT, Claude, Perplexity, and Gemini:

👉 **[Run AI Visibility Checker →](https://apify.com/wheaten_steelpan/ai-visibility-checker)**

***

### ❓ Frequently Asked Questions (FAQ)

#### How is the overall GEO score calculated?

The GEO readiness score is a weighted composite (0–100) across **Access (25%)**, **Machine Readability (30%)**, **LLM Answerability (30%)**, and **Trust (15%)**. If LLM evaluation is disabled, the remaining three dimensions automatically renormalize to 100%.

#### What happens if my robots.txt blocks AI crawlers?

If your `robots.txt` blocks major AI bots (like `GPTBot` or `ClaudeBot`), the actor enforces a **hard guardrail cap**: the Access dimension is capped at 35% and the overall site score cannot exceed 48/100 ("Needs Work"). A site that AI models cannot crawl cannot receive a passing GEO score.

#### Is my BYOK Gemini API key safe?

Yes. API keys are encrypted at rest by the Apify platform, passed securely to the actor environment during runtime, and used solely to query the Google Generative Language API. Keys are never printed in logs or stored in dataset results.

#### Does the crawler execute JavaScript?

No. Most AI search crawlers (like GPTBot and ClaudeBot) crawl static HTML to conserve resources. GEO Site Auditor inspects raw server-rendered HTML using heuristic SPA detection to ensure your site is readable without heavy client-side JavaScript rendering.

# Actor input Schema

## `websiteUrl` (type: `string`):

The root URL or domain of the website to audit for GEO and AI search readiness (e.g. 'https://example.com' or 'example.com').

## `maxPages` (type: `integer`):

Maximum number of internal pages to discover via sitemaps / crawler and audit (1 to 50). Default is 10.

## `includeAnswerability` (type: `boolean`):

Use Google Gemini LLM to evaluate content clarity, direct answer structure, and extractable Q\&A for AI search engines.

## `pageUrls` (type: `array`):

Provide explicit URLs to audit instead of automatic crawler discovery. One URL per line.

## `geminiApiKey` (type: `string`):

Bring your own Google AI Studio API key to run LLM answerability checks on your own quota.

## `geminiModel` (type: `string`):

Override default LLM model ID (default: 'gemini-3.7-flash').

## Actor input object example

```json
{
  "websiteUrl": "https://apify.com",
  "maxPages": 5,
  "includeAnswerability": true,
  "pageUrls": []
}
```

# Actor output Schema

## `report` (type: `string`):

Standalone GEO audit report with the score dial, prioritized fix list, and collapsible per-page cards. Open in a browser or print to PDF.

## `summary` (type: `string`):

Machine-readable site summary (overall GEO score, dimension scores, top fixes) for webhooks and automation.

## `auditedPages` (type: `string`):

Structured per-page audit results (HTTP status, dimension scores, check details) plus one site-level summary item.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "websiteUrl": "https://apify.com",
    "maxPages": 5
};

// Run the Actor and wait for it to finish
const run = await client.actor("wheaten_steelpan/geo-site-auditor").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "websiteUrl": "https://apify.com",
    "maxPages": 5,
}

# Run the Actor and wait for it to finish
run = client.actor("wheaten_steelpan/geo-site-auditor").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "websiteUrl": "https://apify.com",
  "maxPages": 5
}' |
apify call wheaten_steelpan/geo-site-auditor --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,wheaten_steelpan/geo-site-auditor"
        }
    }
}

```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/KLCBxce1jaKoXYyEk/builds/HNpTTmmqh9cn1EHao/openapi.json