# Domain SEO Overview: Keywords, Traffic, Rivals & Top Pages (`zaiq/domain-seo-overview`) Actor

One row per domain: Google keyword count, positions, organic and paid traffic, traffic value, keywords won and lost, its closest search rivals and its top pages, in 92 countries. A Semrush or Ahrefs domain overview without the subscription.

- **URL**: https://apify.com/zaiq/domain-seo-overview.md
- **Developed by:** [Zaiq](https://apify.com/zaiq) (community)
- **Categories:** SEO tools, AI
- **Security:** Limited permissions
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $24.00 / 1,000 domain overviews

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Domain SEO Overview API: keywords, traffic, search rivals and top pages for any domain

![Domain SEO Overview: Keywords, Traffic, Rivals & Top Pages](https://api.apify.com/v2/key-value-stores/4VJNANhwKgqPpXtAi/records/hero-domain-seo-overview.jpg)

Get **a Semrush or Ahrefs style domain overview without the subscription**: for any domain in **92 countries**, one row with its **Google keyword count**, **positions from 1 to 100**, **organic and paid traffic**, **what that traffic would cost in ads**, **keywords won and lost**, its **closest search rivals** and its **top pages**.

Run one domain or hundreds, and get the same columns for all of them. Built for **SEO agencies pitching clients**, **lead generation**, **site buyers**, **investors** and **AI agents** that need a domain's search position in one row.

### What you get

| Field | What it holds |
|---|---|
| Domain rows | `domain`, `organicKeywords`, `organicTraffic`, `organicTrafficValueUsd`, `positionOne`, `positionsTwoToThree`, `positionsFourToTen`, `positionsElevenToTwenty`, `positionsBelowTwenty`, `newKeywords`, `keywordsUp`, `keywordsDown`, `keywordsLost`, `paidKeywords`, `paidTraffic`, `paidTrafficCostUsd`, `country`, `language`, `note` |
| Lists on each row | `competitors` (domain, sharedKeywords, averagePosition, organicTraffic, organicKeywords), `topPages` (url, organicTraffic, organicKeywords, trafficValueUsd) |

### What people use it for

- **Client pitches:** a prospect and its rivals, side by side, before the call
- **Competitor research:** who you really compete with in search, and what brings them traffic
- **Site buying:** check a site's search position and momentum
- **Lead scoring:** sort prospects by search strength
- **Reporting:** the same numbers every month for every client
- **AI agents:** a domain's whole search picture in one row

### How to use it

1. Enter the **domains**.
2. Choose whether to add **rivals** and **top pages**, and pick the **country**.
3. Click **Start**.

### Input

| Field | Example | Notes |
|---|---|---|
| Domains | `example.com` | Up to 500 |
| Add closest search rivals | on | $0.03 a domain |
| Add top pages | on | $0.03 a domain |
| Rows in each list | `10` | Up to 100, same price |
| Leave giant sites out of rivals | on | Keeps rivals real |
| Country | `US` | 92 countries |
| Language | `en` | Optional |

### Output

Each result is one row in the run's dataset (download it as JSON, CSV, Excel, XML or HTML, or read it through the API). An example row (values shortened):

```json
{
  "domain": "example.com",
  "organicKeywords": 21840,
  "organicTraffic": 184200,
  "organicTrafficValueUsd": 276300,
  "positionOne": 412,
  "positionsTwoToThree": 1180,
  "positionsFourToTen": 4230,
  "positionsElevenToTwenty": 5120,
  "newKeywords": 640,
  "keywordsLost": 510,
  "paidKeywords": 310,
  "competitors": [
    {
      "domain": "rival.example",
      "sharedKeywords": 6120,
      "averagePosition": 14.2,
      "organicTraffic": 96500
    }
  ],
  "topPages": [
    {
      "url": "https://example.com/guide",
      "organicTraffic": 22100,
      "organicKeywords": 940
    }
  ],
  "country": "US"
}
```

A record named `SUMMARY` in the run's key-value store says what each input returned, with any notes (for example an account that does not exist), what was charged and how much traffic the run used.

### Pricing

- **$0.03 per domain** overview
- **$0.03 per list** on that domain: rivals, or top pages
- A domain with no rankings is free, and so is a list that comes back empty
- Apify's $0.00005 start charge counts towards your Maximum cost per run.

What typical jobs cost at the list price:

| Job | Cost |
|---|---|
| 1 domain, overview only | $0.03 |
| 1 domain with rivals and top pages | $0.09 |
| 100 domains, overview only | $3.00 |
| 100 domains with rivals and top pages | $9.00 |

On Apify's Scale and Business plans the per-event prices are lower (Store discounts). Set **Maximum cost per run** and the Actor stops cleanly when it is reached: you never pay more than that.

### Tips

- Turn the lists off for a big list, then run them on the few that matter.
- Compare the same domain in two countries to see where it is strong.
- Use Competitor Keywords next to see every keyword behind a rival's traffic.

### Use it through the API

**Python**

```python
from apify_client import ApifyClient

client = ApifyClient("<YOUR_APIFY_TOKEN>")
run = client.actor("zaiq/domain-seo-overview").call(run_input={"domains": ["example.com"], "country": "US"})
for row in client.dataset(run.default_dataset_id).iterate_items():
    print(row)
```

**JavaScript**

```js
import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: '<YOUR_APIFY_TOKEN>' });
const run = await client.actor('zaiq/domain-seo-overview').call({"domains": ["example.com"], "country": "US"});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
```

**HTTP (one call, results back)**

```bash
curl -X POST 'https://api.apify.com/v2/acts/zaiq~domain-seo-overview/run-sync-get-dataset-items?token=<YOUR_APIFY_TOKEN>' \
  -H 'Content-Type: application/json' \
  -d '{"domains": ["example.com"], "country": "US"}'
```

### Integrations and schedules

- **Schedules:** run it every hour, day or week from the Apify Console (Schedules) and keep a history of results.
- **Make, Zapier, n8n, Google Sheets, Slack, Airtable:** connect it through Apify's integrations, or send each finished run to a **webhook**.
- **Datasets:** results stay in the run's dataset; export them or read them by API whenever you need them.

### Use it with AI agents (MCP)

Add Apify's MCP server with this Actor already pinned (`https://mcp.apify.com?tools=zaiq/domain-seo-overview`) to Claude, ChatGPT, Cursor, VS Code or any MCP client. The agent can find this Actor and run it for you: ask it for "a search overview of this domain and its closest rivals". AI agents can also pay for runs directly through Apify's agentic payments.

### Limits

- Google search only, from the data provider's database, not a live check for this run: individual rankings behind the totals can be weeks or months old.
- Traffic is an estimate from rankings, not all visits. Google gives close variants one combined volume, so it can run high for sites on very broad words. Compare sites with each other rather than reading a figure as exact visits.
- No backlink figures.
- Apify's free plan: one domain, overview only.

### FAQ

**Do I need a Semrush or Ahrefs account?**

No.

**Does it include backlinks?**

No. It covers keywords, positions, traffic, rivals and top pages.

**How are rivals found?**

By how many Google keywords a site shares with yours. Giant sites are left out unless you turn that off.

**How fresh is it?**

It comes from a database that is refreshed continually, not a live check, so individual rankings behind the totals can be weeks or months old.

**What if a domain has no rankings?**

You get a note and pay nothing.

### Related Actors from Zaiq

- [competitor-keywords](https://apify.com/zaiq/competitor-keywords): every keyword behind a domain's traffic, and the keyword gap
- [website-traffic-checker](https://apify.com/zaiq/website-traffic-checker): search traffic for thousands of domains
- [keyword-research](https://apify.com/zaiq/keyword-research): volume and CPC for your own keyword list

### Support

Questions, a site that changed, or a field you need? Open an issue on this Actor's **Issues** tab: we answer there, usually within a day.

***

Also found as: domain overview, seo overview, semrush alternative, ahrefs alternative, domain analysis, competitor analysis, top pages, organic research, seo competitors, site explorer, domain seo.

# Actor input Schema

## `domains` (type: `array`):

Domains such as example.com. Up to 500 a run.

## `includeCompetitors` (type: `boolean`):

The sites sharing the most Google keywords with this domain. $0.03 a domain.

## `includeTopPages` (type: `boolean`):

The pages bringing this domain the most search traffic. $0.03 a domain.

## `listSize` (type: `integer`):

How many rivals and how many top pages. Same price.

## `excludeBigSites` (type: `boolean`):

Leaves out sites that rank for nearly everything, such as big encyclopedias and marketplaces, so rivals are real ones.

## `country` (type: `string`):

Two-letter country code (92 countries), e.g. US, GB, ZA, DE, AU.

## `language` (type: `string`):

Optional language code (en, de, es...); empty = the country's main language.

## Actor input object example

```json
{
  "domains": [
    "wikipedia.org"
  ],
  "includeCompetitors": false,
  "includeTopPages": false,
  "listSize": 10,
  "excludeBigSites": true,
  "country": "US"
}
```

# Actor output Schema

## `results` (type: `string`):

Dataset: the results.

## `summary` (type: `string`):

What each input returned, and notes.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "domains": [
        "wikipedia.org"
    ],
    "includeCompetitors": false,
    "includeTopPages": false
};

// Run the Actor and wait for it to finish
const run = await client.actor("zaiq/domain-seo-overview").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "domains": ["wikipedia.org"],
    "includeCompetitors": False,
    "includeTopPages": False,
}

# Run the Actor and wait for it to finish
run = client.actor("zaiq/domain-seo-overview").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "domains": [
    "wikipedia.org"
  ],
  "includeCompetitors": false,
  "includeTopPages": false
}' |
apify call zaiq/domain-seo-overview --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,zaiq/domain-seo-overview"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/Mixkj08mE6Yvijpwi/builds/vYne4MG0hIiPIrcrr/openapi.json