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Alex Mercer

dramatic_jonquil

Building AI-powered tools that turn messy web data into clean, actionable insights.

ACTOR STATS

3 public Actors

4 total users

1 monthly user

👋 Hey, I’m Alex

I build AI-powered scraping and automation tools focused on one thing:

Turning messy internet data into clean, actionable intelligence.

⚙️ What I Work On

  • Web scraping pipelines (Apify, custom actors)
  • AI-enhanced data extraction & analysis
  • Automation systems for research, lead gen, and intelligence gathering
  • Real-world applications (not just demos)

🧠 Current Focus

  • Substack & newsletter intelligence (sponsors, trends, monetization signals)
  • AI-assisted parsing vs traditional pattern matching
  • Building tools that combine scraping + LLM reasoning
  • Cost-efficient AI pipelines (OpenRouter, model routing, etc.)

🚀 Projects

📊 Substack Sponsor Intelligence

Extracts sponsor data from newsletters using:

  • Pattern matching
  • AI-based detection
  • Canonical content parsing

Outputs structured datasets for:

  • Sponsor frequency
  • Newsletter monetization trends
  • Placement analysis

🧰 Stack

  • Node.js / TypeScript
  • Apify Actors
  • OpenRouter / OpenAI-compatible APIs
  • Custom scraping + parsing logic
  • Data structuring & analysis pipelines

💡 Philosophy

Most scraping tools stop at data collection.

I focus on:

“What can you actually do with this data?”

That means:

  • Cleaner outputs
  • Better structure
  • Real-world use cases

📫 Work With Me

Open to:

  • Custom scraping tools
  • Data extraction pipelines
  • AI-enhanced analysis systems

⚡ Always building something useful.

Public Actors