Market research
Revolutionize your market research. Use web scraping to unearth hidden insights from reviews, social media, comments, and forums.
Infinite insights into your market at your fingertips
Market research has become an essential component of modern business strategy, and in today's data-driven world, web scraping is a game-changer. Harvest the treasure trove of information across the web found in product reviews, news articles, social media, and user data and make informed decisions on product development, marketing strategies, pricing, and distribution.
Competitor analysis and benchmarking
Monitor and analyze your competitors' websites, social media accounts, and pricing strategies. Use the extracted data to better understand their strengths and weaknesses, identify gaps in the market, and develop strategies to differentiate yourself from the competition. And if you’re only starting out, benchmarking against industry leaders can provide valuable insights to improve your products, services, and marketing.
Lead generation and sales prospecting
Use web scraping to collect contact email addresses and phone numbers, both from websites or online directories. This data can be used to build a database of potential customers, which can be plugged into targeted sales and marketing campaigns. Web scraping can also help you identify key decision-makers in target organizations, find suitable influencers, or recruit top candidates.
Product and market trend analysis
Collect and analyze data on popular products, market trends, and customer preferences from sources such as e-commerce platforms, forums, and blogs. Use the information to identify emerging trends, understand consumer demands, and develop new products or services that cater to evolving market needs.
Industry and regulatory compliance
Understand the regulatory landscape and industry-specific requirements that your business must safely navigate. Systematically extract data from government databases, industry associations, and online news sources to keep track of industry regulations, standards, and policies. Minimize the risks of non-compliance, such as fines, legal issues, and reputational damage.
Competitor research with AI
After you've scraped the data you need, you can use our AI Product Matcher to merge the datasets and find product pairs to i.e. compare your prices with your competitors. This will give you a head start with further data manipulation, all while keeping your data safe within Apify's ecosystem, where you can integrate your workflow with other platforms and schedule your tasks to run periodically.
Get notified about price changes
Content Checker lets you monitor any website for changes in its code. Watch our tutorial on how you can set up notifications for changes on any online store or e-commerce site.
4 steps to scrape market research data
Sign up
First, create an Apify account. It’s free, no credit card is required, and you get $5 free prepaid platform usage every month!
Choose an Actor
Apify Store features hundreds of pre-built tools (we call them Actors) for extracting data from different websites. Check out the market research scrapers that could fit your use case.
Get your data
After everything’s set up, run the Actor. As soon as it’s successful, you’ll be able to download your data in Excel, JSON, HTML, and many other formats.
Schedule, integrate, monitor
You can further automate your workflow by saving the data to Google Drive, sending automated Gmail and Slack notifications, or monitoring and scheduling your Actor runs.
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Why Apify?
Never get blockedEvery plan (free included) comes with Apify Proxy, which is great for avoiding blocking and giving you access to geo-specific content.
Customers love us
Monitor your runsWith our latest monitoring features, you always have immediate access to valuable insights on the status of your web scraping tasks.
Export to various formatsYour datasets can be exported to any format that suits your data workflow, including Excel, CSV, JSON, XML, HTML table, JSONL, and RSS.
Integrate Apify to your workflowYou can integrate your Apify runs with platforms such as Zapier, Make, Keboola, Google Drive, or GitHub. Connect with practically any cloud service or web app.
Large developer communityApify is built by developers, so you'll be in good hands if you have any technical questions. Our Discord server is always here to help!
Frequently asked questions
If you were to do market research prices manually, you'd probably have to pay a lot of money (typically more than $15,000) for a custom industry report or collect data online yourself. Then you would need to put it into a structured database or even just an Excel spreadsheet. Web scraping does this job for you and creates datasets of structured data from the web pages that you point it to. Scraping is essential if you want to do market research at scale and it will save you an immense amount of time.
It is legal to scrape publicly available data such as product descriptions, prices, or ratings. On the other hand, certain types of data, such as personal data or copyrighted content, are under special legal protection and you should not scrape these without first making sure you follow the relevant laws and regulations. Read through our blog post on the web scraping legality to learn more about the law and extracting data from the web. Web scraping for market research is specfically permitted in the European Union by the DSM directive.
Knock yourself out! Our platform was built to host and run thousands of scrapers. You can customize a universal Web Scraper or start a new one with some of our ready-made templates in Python, JavaScript, or TypeScript. You can keep the scraper to yourself or make it public by adding it to Apify Store (and even make a little cash out of it). You can also integrate your scraper with other popular data processing services such as Keboola, Airbyte, or Zapier.
Yes, there is. You can have programmatic access to any scraper on the platform via Apify's web scraping API. It is organized around RESTful HTTP endpoints and can be accessed either by using Python or Node.js clients, or manually. This API will enable you to fetch results directly from any of your datasets. Check out the Apify API reference docs for full details.
Sure! You can either sign up for a custom solution on our Enterprise page or, if you're searching for a more affordable solution, get an external developer to create the scraper for you via our Apify freelancer program.
Yes. Our affiliate program offers up to 50% recurring commission for its participants. You can check out the terms & conditions and sign up for Apify Affiliate here.