Apify brand guidelines

Resources for presenting the Apify brand accurately and consistently.

Usage

Always provide plenty of space around Apify assets. Make them big or small, but give them room to breathe. They shouldn’t feel cramped or cluttered. For details, see Apify logo manual 

Logo

The Apify logo consists of a symbol and a wordmark. It has three variations: color, white, and black. In a multicolor context, always use the color variant of the logo. White and black versions are only to be used in a monochromatic context.

Symbol

The Apify symbol is based on a geometric grid, which provides flexibility in terms of creating various patterns that can be used as backgrounds or simple objects.

Colors

The symbol's colors follow the historical colors but are slightly updated to be bolder. Blue Ribbon is the color for our primary call-to-action elements across touchpoints.

Chateau Green

#20a34e

rgb(32, 163, 78)

Blaze Orange

#f86606

rgb(248, 102, 6)

Blue Ribbon

#246dff

rgb(36, 109, 255)

Grid

Apify lets people gather data and automate workflows across the vastness of the web. In design, the grid is an analogy, equipping designers with a vast system to create visuals. The Apify symbol is based on the grid, and its elements can be echoed across other touchpoints in creative ways.