Webinar
Zapier × Apify: social media workflows for marketing
Watch real production workflows in action as Mike Russell and Rob The AI Guy will show you how to turn social media data into marketing gold using Zapier and Apify.
- Social media monitoring: Track your brand mentions across platforms, analyze sentiment, and spot content opportunities.
- Viral trend discovery: Catch rising social media trends early and find angles that work.
- Influencer lead generation: Discover influencers in your niche, then score them by engagement and relevance.
Watch the recording

Youtube monitoring
Dive deep into content on Youtube and automatically monitor comments and analyze sentiment of your comments.
Viral trend discovery
Monitor TikTok & Instagram for rising trends. Extract viral hooks to reverse engineer video ideas and use Rob’s tool for scripts.
Influencer lead gen
Find Instagram influencers in your niche, filter and categorize them with AI, and classify their relevance with Zapier’s agent.
I use Apify for two key things: startup case studies and competitor research. Actors help me analyze social media strategies and market positioning.
I’m using Apify for surgical social media data acquisition — it’s where I'm finding it most useful.
Apify can do much more than just scrape. It's a core part of my marketing stack for lead generation and social media automation.



