SEO, GEO & AEO Website Audit Tool

Comprehensive multi-page website audit crawler with deterministic 0-100 scores, 11 category breakdowns, prioritized remediation hints, and an interactive client-ready HTML dashboard (REPORT.html).

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🚀 Overview

Between 2024 and 2026, search shifted from keyword matching to AI synthesis. While traditional Google SEO remains vital for discovery, users increasingly obtain answers from generative AI platforms: ChatGPT Search, Perplexity AI, Claude Search, and Google AI Overviews.

Most legacy SEO audit tools (which often charge premium pay-per-event rates of up to $40.00 per 1,000 pages) evaluate only traditional Googlebot criteria. They completely ignore modern AI discovery signals: /llms.txt machine access, structured Q&A schemas, empirical citation density, and robots.txt AI search permissions.

The SEO, GEO & AEO Website Audit Tool bridges this gap:

• Traditional Technical SEO (70% Weight): Evaluates 9 core categories: Metadata, Headings, Content Depth, Technical Indexability, Schema.org Markup, Performance Proxies, Link Quality, Image Optimization, and WCAG Accessibility.
• AI Search Visibility / GEO / AEO (30% Weight): Probes /llms.txt, /llms-full.txt, robots.txt AI permissions (OAI-SearchBot, PerplexityBot), question headings, BLUF definitions, and empirical citation density.
• 100x Cost Advantage: Runs on lightweight asynchronous HTTP workers (Crawlee for Python) instead of heavy 4GB-8GB headless Chromium browsers.

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📊 Scoring Architecture

The 0-100 scoring system is 100% deterministic, mathematically bounded, and lose-points-only:

$$\text{TotalAuditScore} = \text{round}(0.70 \times \text{SEO}{\text{Score}} + 0.30 \times \text{AI}{\text{Score}})$$

Rating Bands

• Excellent: 80 - 100 (Optimal crawlability and high generative citation probability)
• Good: 60 - 79 (Minor non-critical warnings)
• Needs work: 40 - 59 (Noticeable gaps in content, structure, or AI machine access)
• Poor: 0 - 39 (Severe technical or indexing defects)

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⚙️ Input Parameters

Field	Type	Default	Description
startUrls	Array of Objects	[{"url": "https://apify.com"}]	One or more seed URLs to begin auditing.
crawlPages	Boolean	true	Recursively follow internal links up to maxPages.
maxPages	Integer	10	Maximum number of pages to crawl (1-1000).
maxConcurrency	Integer	5	Parallel page audit workers (1-20).
respectRobotsTxt	Boolean	true	Adhere to rules in the site robots.txt.
includeSubdomains	Boolean	false	Follow links across subdomains.
excludeUrlPatterns	Array of Strings	[]	Regex patterns to skip (e.g. /\\.(pdf|zip)$/).
proxyConfiguration	Object	{ "useApifyProxy": false }	Apify Proxy configuration.
auditMetaTags	Boolean	true	Title, description, Open Graph, Twitter cards, SERP pixel widths.
auditHeadings	Boolean	true	H1-H6 hierarchy, single H1 check, skipped levels, H1-Title consistency.
auditContent	Boolean	true	Word count, paragraph counts, Flesch Reading Ease score.
auditTechnical	Boolean	true	Canonicals, viewport, robots directives, charset, HTTPS.
auditPerformance	Boolean	true	HTML payload weight, script count, stylesheet overhead.
auditSchema	Boolean	true	JSON-LD structured data, @graph expansion, rich entity validation.
auditLinks	Boolean	true	Internal/external counts, empty anchors, generic anchor text.
auditImages	Boolean	true	Image alt attribute coverage and presence.
auditAccessibility	Boolean	true	Form labels, button text, HTML lang, semantic landmarks.
auditAiReadability	Boolean	true	Probes /llms.txt, markdown alternates, text-to-HTML ratio.
auditAnswerReadiness	Boolean	true	Question headings, BLUF definitions, FAQ/HowTo schema.
auditAiBotAccess	Boolean	true	Inspects robots.txt for AI search crawlers.

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📦 Outputs

1. Default Dataset

Emits two types of records:

• page records: Detailed per-page audit result containing all sub-scores, extracted indicators, and prioritized issues.
• site-summary record: Overall roll-up containing average scores, rating band, category averages, page distribution, and top 15 site-wide issues.

2. Key-Value Store Artifacts

• OUTPUT: Instant machine-readable JSON site summary for API integrations and CI/CD webhooks.
• REPORT.html: Standalone, interactive client-ready dashboard with SVG score dials, animated progress bars, and filterable issue tables.

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⚡ How to Use in 3 Simple Steps

1. Enter Target URL: Paste your website or landing page into startUrls (e.g., https://example.com).
2. Choose Scope & Concurrency: Set maxPages (e.g., 10 for a fast audit, up to 1000 for an enterprise site) and adjust audit category switches if desired.
3. Run & View Report: Click Start. Review your composite 0–100 score in the console, or open the Key-Value Store tab to preview or download your self-contained, interactive REPORT.html dashboard.

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📈 Client-Ready Executive Reporting & Webhooks

• Interactive Visual Dashboard (REPORT.html): Opens directly in any browser with interactive score donuts, category breakdown bars, and a filterable table of issues complete with fix hints. Perfect for client audits and agency deliverables.
• Automated CI/CD Quality Gates: Call this Actor from GitHub Actions or GitLab CI. Check the OUTPUT JSON summary and fail builds or pull requests if the site's totalScore drops below your target threshold (e.g. 80/100).
• Slack & Email Notifications: Connect the Actor run webhooks to Slack or Zapier to receive automated alerts whenever a site's health score drops.

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❓ FAQ & Support

How is the 0–100 score calculated?

Scores are mathematically bounded and lose-points-only based on audit findings: 70% is weighted toward Traditional Technical SEO (metadata, headings, canonicals, schema, image alts) and 30% toward AI Search & GEO Visibility (citation density, Q&A formatting, /llms.txt, and AI search crawler access).

Can I share the HTML report with clients?

Yes! The REPORT.html file generated in the Key-Value Store is completely self-contained with embedded styling. You can download and send it directly to clients or host it anywhere.

Need custom features or have feedback?

Submit an inquiry via the Issues tab in the Apify Console. We respond promptly and continually update our scoring rules.