Shopify & E-Commerce Store Enrichment: Tech Stack, Pixels, Contacts & App Churn

Enrich any list of Shopify, WooCommerce, or e-commerce store domains with verified installed apps, advertising and analytics pixels, theme metadata, catalog price-tier distributions, public role-based business contacts, social profile links, and competitor app churn diffs.

Built for e-commerce agencies, Shopify app developers, B2B SaaS growth teams, and market researchers who need evidence-backed storefront intelligence at pay-per-use pricing instead of a $75 to $299/month subscription.

What This Actor Extracts per Store Domain

1. Platform & Theme Identification (platform, theme)
   • Detects Shopify (Shopify.shop, Shopify.theme name, schemaName, themeStoreId, and role), WooCommerce (wp-content/plugins/woocommerce and active WordPress theme), BigCommerce, and Magento.
2. 25 Curated E-Commerce Apps & Pixels with Code-Level Evidence (technologies)
   • Email & SMS Marketing: Klaviyo, Attentive, Postscript, Omnisend, Mailchimp.
   • Reviews & Loyalty: Judge.me, Yotpo, Okendo, Loox, Stamped.io, Smile.io.
   • Subscriptions, Upsell & Support: Recharge, Rebuy, Gorgias, Shop Pay / Accelerated Checkout.
   • Ad Pixels, Attribution & Analytics: Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), TikTok Pixel, Pinterest Tag, Snap Pixel, Triple Whale, Elevar, Microsoft Clarity, Hotjar.
   • Matches only <script src>, <link href>, <meta>, and inline <script> evidence (asset_url or inline_script), excluding prose, HTML comments, and inert examples.
3. Catalog & Price-Tier Distribution (catalog)
   • Samples up to 250 public products from Shopify (/meta.json and /products.json) or WooCommerce (/wp-json/wc/store/v1/products) to compute sampledProducts, publishedProductsCount, currency, priceMin, priceMedian, priceP90, priceMax, vendorCount, inStockRatio, and newestProductAt (catalog velocity signal).
4. Role-Based Business Contacts & Social Profiles (contacts, socials)
   • Extracts only verified generic business role mailboxes (support@, hello@, info@, contact@, sales@, wholesale@, press@, partnerships@, help@, care@, team@, orders@, b2b@) plus contactPageUrl, supportPageUrl, and official social links (instagram, tiktok, facebook, youtube, pinterest, x).
   • Privacy by design: Named personal employee emails are strictly excluded at extraction time.
5. Competitor App Churn & Stack Diff Mode (monitorMode, diff)
   • When monitorMode: true, saves a deterministic snapshot per domain in the named Key-Value Store (ecommerce-store-enrichment-state) and emits changedSinceLastRun, appsAdded, appsRemoved, pixelsAdded, pixelsRemoved, themeChanged, and priceMedianDelta on subsequent runs.

Why Agencies and App Developers Use This Actor

• Competitor App Churn Alerts: Schedule weekly runs across a watchlist of stores to spot merchants that just installed or removed a competing review, SMS, subscription, or upsell app.
• Agency Portfolio Qualification: Turn a raw list of prospect domains into a spreadsheet-ready audit showing each merchant's current theme, email/SMS stack, missing ad pixels, median product price, and public wholesale/support contact page.
• Zero Charge for Dead or Blocked Domains: Under Pay-Per-Event pricing, the store event ($4.50 per 1,000 enriched stores) is charged only when a store returns status: "ok". Unreachable, HTTP error, or robots.txt-disallowed domains cost $0 in store events.

Pricing is US$4.50 / 1,000 stores ($0.0045 per successful store), plus the apify-actor-start event fee shown in Apify's pricing. Empty input {} inspects allbirds.com, gymshark.com, and offermanwoodshop.com.

Sample Output Row

{
  "domain": "allbirds.com",
  "finalUrl": "https://www.allbirds.com/",
  "status": "ok",
  "platformName": "shopify",
  "themeName": "Allbirds Global",
  "appCount": 4,
  "pixelCount": 5,
  "appNames": [
    "Gorgias",
    "Klaviyo",
    "Shop Pay / Shopify Accelerated Checkout",
    "Yotpo"
  ],
  "pixelNames": [
    "GA4",
    "Google Tag Manager",
    "Meta Pixel",
    "Microsoft Clarity",
    "TikTok Pixel"
  ],
  "primaryRoleEmail": "help@allbirds.com",
  "contactPageUrl": "https://www.allbirds.com/pages/help",
  "supportPageUrl": "https://www.allbirds.com/pages/faq",
  "currency": "USD",
  "priceMin": 16,
  "priceMedian": 110,
  "priceP90": 145,
  "priceMax": 160,
  "sampledProducts": 100,
  "changedSinceLastRun": true,
  "diff": {
    "hasBaseline": true,
    "changedSinceLastRun": true,
    "appsAdded": ["Yotpo"],
    "appsRemoved": [],
    "pixelsAdded": ["TikTok Pixel"],
    "pixelsRemoved": [],
    "themeChanged": false,
    "previousThemeName": "Allbirds Global",
    "priceMedianDelta": 0,
    "snapshotHash": "9f8c2a1e4b7d6012"
  },
  "checkedAt": "2026-10-26T22:50:00.000Z"
}

Using with Claude Desktop, Cursor, and MCP Clients

Apify's hosted MCP server exposes this Actor directly to any Model Context Protocol (MCP) client using your APIFY_TOKEN:

https://mcp.apify.com?tools=adastra-connect/ecommerce-store-enrichment

Observation Semantics, Privacy & Legal Disclaimers

• Observation Semantics: Observed technologies reflect public storefront HTML/script signatures present at inspection time. A script reference does not establish active paid subscription status or internal backend configuration.
• Role-Based Business Contacts Only (PIPEDA / GDPR / CASL): This Actor extracts only generic role-based business mailboxes (support@, hello@, sales@, wholesale@, info@) and public contact URLs. Personal/named email addresses are excluded. Users are solely responsible for complying with applicable anti-spam laws (including CASL, CAN-SPAM, and GDPR/PECR) before sending any commercial electronic message.
• Robots.txt & Rate Limiting: This Actor checks /robots.txt per domain under RFC 9309 before inspecting storefronts or catalog feeds and serializes requests per host.
• Non-Affiliation Disclaimer: This Actor is an independent product developed by Ad Astra Connect and is not affiliated with, endorsed by, or sponsored by Shopify Inc., Automattic Inc. (WooCommerce), Klaviyo, Meta, Google, TikTok, or any other third-party vendor detected in storefront signatures.

Step-by-step guides

• How to Find Shopify Stores and Build a Compliant E-Commerce Lead List (2026) (verify the platform, segment by apps and pixels, keep only role inboxes)
• Shopify App & Tech-Stack Benchmark (2026): Data from 2,600 Stores (built with this Actor: Klaviyo on 58.80% of 1,556 verified Shopify stores, Judge.me on 23.97%, free 100-store sample CSV)
• What Apps Does a Shopify Store Use? How to Detect a Store's Tech Stack (2026)
• How to Monitor Shopify and WooCommerce Competitor Prices