AI Brand Visibility

Track how AI platforms like ChatGPT, Gemini, and Perplexity recommend your brand versus competitors. Get instant visibility into which brands dominate AI-generated recommendations in your industry — perfect for marketing teams, SEO specialists, and brand managers optimizing for the AI search era.

🚀 Why Use AI Brand Visibility?

As AI-powered search becomes mainstream, understanding how ChatGPT, Gemini, and other AI platforms perceive your brand is critical. This Actor provides:

• AI Visibility Monitoring — See exactly how often AI platforms mention and recommend your brand
• Competitive Intelligence — Discover which competitors dominate AI recommendations in your space
• Cross-Platform Insights — Compare how different AI platforms (ChatGPT vs Gemini vs Perplexity) perceive your brand
• Actionable Gap Analysis — Identify specific queries where your brand is missing from AI recommendations
• Plain English Summaries — No complex metrics, just clear insights you can act on

🎬 See It In Action

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🧭 How to Use

1. Enter industry category (e.g., "CRM software")
2. Enter your brand name (e.g., "hubspot")
3. Add competitor brands you want to compare against.
4. Select which AI platforms to query (ChatGPT, Gemini, Perplexity)
5. Add your own custom prompts
6. Click Run and receive a comprehensive visibility report

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📊 What You Get

For each brand tracked, you receive:

Insight	Description
Mention Count	How many times the brand appears in AI responses
Platform Ranking	Which brands rank highest on each AI platform
Visibility Gaps	Specific prompts where your brand is missing
Context Analysis	How AI describes and positions each brand

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Sample Input

{
  "category": "CRM software",
  "myBrand": "Salesforce",
  "competitors": ["HubSpot", "Pipedrive"],
  "platforms": ["chatgpt", "gemini", "perplexity"],
  "prompts": [
    "What are the best CRM tools for small businesses?",
    "Compare enterprise CRM solutions",
    "Which CRM has the best automation features?"
  ]
}

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📤 Output Example

Results are stored in the Apify Dataset. You can download them as JSON, CSV, or Excel.

{
  "summary": {
    "category": "CRM software",
    "myBrand": "Salesforce",
    "competitors": ["HubSpot", "Pipedrive"]
  },

  "myBrandPerformance": {
    "brand": "Salesforce",
    "platformPerformance": {
      "chatgpt": {
        "summary": "Your brand achieved strong visibility with 5 mentions across 2 of 3 prompts, ranking #2 overall. ChatGPT positions Salesforce as the go-to enterprise solution for complex business needs, though it's notably absent from small business recommendations.",
        "promptsMentionSummary": "Performed well in enterprise and automation queries. Visibility gap identified: Missing from small business recommendations where HubSpot and Zoho dominate."
      },
      "gemini": {
        "summary": "Excellent performance with 7 mentions across all 3 prompts, achieving the #1 ranking. Gemini consistently highlights Salesforce as the comprehensive enterprise platform with advanced AI capabilities.",
        "promptsMentionSummary": "Complete coverage across all query types. Particularly strong positioning around customization depth and Einstein AI forecasting features."
      },
      "perplexity": {
        "summary": "Solid visibility with 5 mentions across 2 of 3 prompts, ranking #2. Perplexity presents Salesforce as the enterprise-grade choice for organizations with complex operational requirements.",
        "promptsMentionSummary": "Well-represented in enterprise and automation discussions. Gap identified: Not mentioned in small business recommendation queries."
      }
    }
  },

  "competitorBrandPerformance": {
    "HubSpot": {
      "platformPerformance": {
        "chatgpt": {
          "summary": "HubSpot leads with 7 mentions across all prompts, claiming the #1 position. ChatGPT recommends it as the top choice for SMBs while also positioning it as a credible enterprise alternative.",
          "promptsMentionSummary": "Complete visibility with no gaps. Dominates small business and automation-focused queries."
        },
        "gemini": {
          "summary": "Strong showing with 5 mentions, ranking #2. Gemini emphasizes HubSpot's accessibility and excellent ease-of-use for growing teams.",
          "promptsMentionSummary": "Consistent mentions across query types with focus on user-friendliness."
        },
        "perplexity": {
          "summary": "Top performer with 6 mentions, ranking #1. Perplexity positions HubSpot as the go-to recommendation for teams seeking the best balance of features and accessibility.",
          "promptsMentionSummary": "Featured prominently in all recommendation queries."
        }
      }
    },
    "Pipedrive": {
      "platformPerformance": {
        "chatgpt": {
          "summary": "ChatGPT recommends Pipedrive as an affordable, pipeline-focused solution ideal for small sales teams.",
          "promptsMentionSummary": "Appears in budget-conscious and sales-focused queries."
        },
        "gemini": {
          "summary": "Gemini highlights Pipedrive's visual pipeline management and competitive pricing structure.",
          "promptsMentionSummary": "Mentioned for visual workflows and value proposition."
        },
        "perplexity": {
          "summary": "Perplexity presents Pipedrive as a cost-effective, sales-centric option for smaller organizations.",
          "promptsMentionSummary": "Featured in price-comparison and sales tool discussions."
        }
      }
    }
  },

  "executionMetadata": {
    "startedAt": "2025-01-11T12:00:00Z",
    "completedAt": "2025-01-11T12:02:30Z",
    "durationMs": 150000,
    "totalResponses": 9,
    "platformsQueried": ["chatgpt", "gemini", "perplexity"]
  }
}

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🎯 Use Cases

Marketing Teams

• Monitor brand visibility in AI-generated recommendations
• Track competitive positioning across AI platforms
• Identify content gaps where competitors outrank you

SEO & GEO Specialists

• Optimize content for AI search engines (Generative Engine Optimization)
• Understand how AI platforms source and cite information
• Develop platform-specific content strategies

Brand Managers

• Analyze brand perception across AI platforms
• Benchmark against competitors
• Track visibility changes over time with scheduled runs

Sales Intelligence

• Understand how prospects research your category via AI
• Identify which competitors appear in buying-intent queries
• Tailor sales messaging based on AI positioning

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💰 Cost of Usage

This Actor uses Pay-Per-Event pricing. You pay a flat fee per complete analysis.

Event	Price	What You Get
brand-analysis	$0.10	Complete analysis across all platforms and prompts

💡 Example: Analyzing your brand across 3 AI platforms with 3 prompts costs $0.10 total.

Tier Discounts

Apify subscription members get discounts:

Plan	Price per Analysis
Free / Starter	$0.10
Bronze	$0.08 (20% off)
Silver	$0.06 (40% off)
Gold	$0.04 (60% off)

Compute Costs (Paid Separately to Apify)

In addition to the analysis fee above, Apify charges for compute resources:

• Memory: 4 GB recommended
• Typical run time: 3-5 minutes
• Estimated compute cost: ~$0.05 per run

This compute cost is charged by Apify from your account.

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❓ FAQ

Q: How does it query AI platforms?

The Actor uses browser automation to interact with AI platforms exactly like a human user would.

Q: Which AI platforms are supported?

Currently: ChatGPT, Gemini, and Perplexity.

Q: How accurate is the brand detection?

An AI analyzes each response to detect brand mentions, context, and positioning.

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🧩 Known Limitations

Limitation	Details
Rate limits	AI platforms may throttle queries during high-traffic periods
Response variability	AI responses can vary between runs for the same prompt
Platform availability	Occasional downtime on AI platforms may affect results

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📝 Changelog

v1.0.0 (2025-01-11)

Initial Release 🚀

• Multi-platform brand visibility tracking (ChatGPT, Gemini, Perplexity)
• AI-powered brand mention detection with context analysis
• Competitive benchmarking across AI platforms
• Plain English summaries for actionable insights
• Custom prompt support
• Pay-per-event pricing ($0.10 per complete analysis)