Company Sales Trigger Monitor — First-Party Website Changes

Turn a company domain into machine-ready why-now sales signals using only the company's own public website.

Designed for sales agents, GTM workflows, lead scoring systems, and AI agents that need current external facts with evidence.

What it detects

• hiring activity and job-page changes
• funding announcements
• expansion / new office / new market language
• contract wins and awards
• acquisitions
• executive appointments
• product or service launches
• partnerships
• pricing / enterprise / contact-sales intent
• page changes since the previous run

Why this is different

This is not another contact database and it does not scrape LinkedIn.

It answers:

What changed at this company, and why might now be a better time to contact them?

The first run creates a baseline. Later runs highlight new evidence.

Input

{
  "domains": ["stripe.com", "notion.so"],
  "maxPagesPerCompany": 6,
  "respectRobotsTxt": true
}

Up to 50 companies per run.

Output

{
  "domain": "example.com",
  "mode": "monitor",
  "whyNowScore": 82,
  "tier": "HOT",
  "scoreBasis": "new_signals_plus_current_state",
  "changesSincePrevious": 3,
  "newSignalsCount": 2,
  "newSignals": [
    {
      "type": "expansion",
      "detail": "...new office...",
      "sourceUrl": "https://example.com/news/...",
      "freshnessDays": 4,
      "freshness": "fresh",
      "confidence": 0.84
    }
  ]
}

The score is a heuristic prioritization signal, not a prediction that the company will buy.

Pricing

Pay per event:

• company-checked: $0.01 per company

Scope and privacy

• public first-party website pages only
• no login or cookies
• no LinkedIn scraping
• no paid third-party API required
• monitoring state is separated by the Apify user who started the run
• private / loopback / link-local network destinations are blocked
• robots.txt is respected by default

Limitations

Some sites render nearly all content in JavaScript. This release intentionally avoids a browser to stay fast and low-maintenance. Such sites may return weaker results and a warning.

Freshness is only reported when the website exposes a usable publication date.

Suggested workflow

Run target domains → store results → run again later → prioritize companies with new evidence → review source URLs before outreach.