Influencer Analyzer - Deep AI-Powered Influencer Vetting & Authentication

Deep analysis of influencers including audience quality, engagement authenticity, content style, brand safety, and partnership potential. Uses AI for content and sentiment analysis to identify fake followers, detect bot engagement, and score partnership potential. BYOK support for Claude, OpenAI, and Gemini.

Features

• Audience Quality Analysis - Detect fake followers and bot accounts
• Engagement Authenticity - Identify engagement pods and purchased engagement
• Follower Growth Analysis - Detect suspicious growth spikes and bot follows
• Content Style Profiling - Analyze posting frequency, content types, themes
• Brand Safety Scoring - Flag potentially controversial or problematic content
• Sentiment Analysis - AI-powered analysis of comments and engagement quality
• Partnership Scoring - Calculate partnership potential based on niche fit
• Collaboration Recommendations - Suggest optimal collaboration types
• Competitor Comparison - Compare influencers side-by-side
• Historical Analysis - Track metrics changes over time
• Webhook Support - Async delivery for automation pipelines
• Demo Mode - Test with sample data before going live

Who Should Use This Actor?

Brand Marketing Teams

Vet influencers before partnerships. Avoid wasting budget on fake followers and inauthentic engagement. Make data-driven partnership decisions.

Influencer Marketing Agencies

Provide clients with thorough influencer vetting reports. Demonstrate due diligence and protect your reputation.

PR & Communications Managers

Assess brand safety before associating with influencers. Identify potential reputation risks early.

E-commerce Brands

Verify influencer claims before product seeding or payment. Ensure you're reaching real customers.

Investment Analysts

Evaluate creator economy investments. Assess the authenticity of influencer businesses.

Legal & Compliance Teams

Document influencer vetting for FTC compliance. Verify audience claims before contracts.

Quick Start

Demo Mode (Free Test)

{
  "demoMode": true
}

Analyze Single Influencer

{
  "influencers": [
    {
      "platform": "instagram",
      "username": "fitness_influencer"
    }
  ],
  "analysisDepth": "standard",
  "postsToAnalyze": 30,
  "aiProvider": "anthropic",
  "anthropicApiKey": "your_claude_api_key",
  "demoMode": false
}

Deep Analysis with Brand Context

{
  "influencers": [
    {
      "platform": "instagram",
      "username": "beauty_creator"
    }
  ],
  "analysisDepth": "comprehensive",
  "postsToAnalyze": 50,
  "brandContext": {
    "industry": "beauty",
    "targetAudience": "women 18-35",
    "values": ["sustainability", "cruelty-free", "diversity"],
    "budget": 10000
  },
  "aiProvider": "anthropic",
  "anthropicApiKey": "your_key",
  "demoMode": false
}

Batch Analysis from Discovery Actor

{
  "discoveryDatasetId": "abc123xyz",
  "analysisDepth": "quick",
  "postsToAnalyze": 20,
  "analysisModules": ["audience_quality", "engagement_authenticity"],
  "aiProvider": "openai",
  "openaiApiKey": "your_key",
  "demoMode": false
}

Multi-Platform Analysis

{
  "influencers": [
    {"platform": "instagram", "username": "creator1"},
    {"platform": "tiktok", "username": "creator1"},
    {"platform": "youtube", "channelId": "UC123456"}
  ],
  "analysisDepth": "standard",
  "postsToAnalyze": 30,
  "analysisModules": ["all"],
  "webhookUrl": "https://hooks.zapier.com/...",
  "demoMode": false
}

Input Parameters

Parameter	Type	Default	Description
influencers	array	-	List of influencer profiles to analyze
discoveryDatasetId	string	-	Dataset ID from influencer-discovery actor
analysisDepth	string	"standard"	Depth: quick, standard, comprehensive
postsToAnalyze	number	30	Recent posts to analyze per influencer
analysisModules	array	["all"]	Specific modules or "all"
brandContext	object	-	Your brand info for relevance scoring
aiProvider	string	"anthropic"	AI: anthropic, openai, gemini, none
anthropicApiKey	string	-	Claude API key
openaiApiKey	string	-	OpenAI API key
geminiApiKey	string	-	Gemini API key
demoMode	boolean	true	Return sample data
webhookUrl	string	-	Webhook URL for results

Analysis Depth Levels

Depth	Posts	Modules	Time	Best For
Quick	10	Core metrics only	~30s	Initial screening
Standard	30	Most modules	~2min	Partnership evaluation
Comprehensive	50+	All modules + AI	~5min	High-value partnerships

Analysis Modules

Module	Description
audience_quality	Fake follower detection, demographics
engagement_authenticity	Bot detection, engagement pods
content_style	Posting frequency, content types, themes
brand_safety	Controversial content flagging
growth_analysis	Follower growth patterns
sentiment_analysis	Comment sentiment (requires AI)
partnership_potential	Niche fit, collaboration scoring
competitor_comparison	Compare with similar influencers

Output Format

{
  "username": "fitness_guru_jane",
  "platform": "instagram",
  "displayName": "Jane Smith | Fitness Coach",
  "profileUrl": "https://instagram.com/fitness_guru_jane",
  "analysisDepth": "comprehensive",
  "overallScore": 87,
  "recommendation": "HIGH_VALUE_PARTNER",
  "audienceQuality": {
    "score": 85,
    "realFollowerPercent": 92,
    "suspiciousFollowerPercent": 8,
    "fakeFollowerIndicators": ["3% no profile photo", "5% suspicious username patterns"],
    "audienceAuthenticity": "High",
    "demographics": {
      "topCountries": ["United States (65%)", "UK (12%)", "Canada (8%)"],
      "ageRange": "18-34 (78%)",
      "genderSplit": {"female": 68, "male": 32}
    }
  },
  "engagementAuthenticity": {
    "score": 88,
    "avgEngagementRate": 4.2,
    "likeToFollowerRatio": 0.045,
    "commentQuality": "High",
    "suspiciousPatterns": [],
    "engagementPodIndicators": false,
    "commentSentiment": {
      "positive": 72,
      "neutral": 23,
      "negative": 5
    },
    "topCommentThemes": ["motivation", "workout questions", "product inquiries"]
  },
  "contentStyle": {
    "postingFrequency": "5.2 posts/week",
    "contentTypes": {
      "photos": 35,
      "reels": 45,
      "carousels": 15,
      "stories": 5
    },
    "topThemes": ["workout routines", "nutrition tips", "motivational content"],
    "contentQuality": "Professional",
    "brandMentions": ["Nike", "Lululemon", "RXBAR"],
    "avgCaptionLength": 145
  },
  "brandSafety": {
    "score": 92,
    "riskLevel": "Low",
    "flaggedContent": [],
    "controversyIndicators": false,
    "politicalContent": false,
    "adultContent": false,
    "profanityLevel": "None"
  },
  "growthAnalysis": {
    "followerGrowthRate": "2.3%/month",
    "growthPattern": "Organic",
    "suspiciousSpikes": false,
    "recentTrend": "Steady growth",
    "projectedFollowers6Mo": 95000
  },
  "partnershipPotential": {
    "score": 89,
    "nicheRelevance": 95,
    "audienceOverlap": 82,
    "engagementPotential": "High",
    "suggestedCollaborationTypes": [
      "Product reviews",
      "Workout tutorials featuring product",
      "Instagram Reels campaign"
    ],
    "estimatedReach": 75000,
    "estimatedEngagements": 3150,
    "suggestedRate": {
      "post": "$800-1200",
      "reel": "$1500-2500",
      "story": "$300-500"
    }
  },
  "aiInsights": {
    "summary": "Jane is a highly authentic fitness influencer with genuine engagement. Her audience is primarily US-based women interested in fitness and wellness. Content quality is professional and consistent.",
    "strengths": [
      "High engagement authenticity",
      "Strong niche focus",
      "Professional content quality"
    ],
    "concerns": [
      "Limited brand diversity (heavy Nike presence)"
    ],
    "recommendation": "Strong partnership candidate for fitness, wellness, and athleisure brands targeting women 18-34."
  },
  "analyzedAt": "2026-01-28T10:30:00.000Z",
  "billingEvents": [
    {"event": "influencer_analyzed", "count": 1, "unitPrice": 0.50, "total": 0.50},
    {"event": "ai_analysis", "count": 1, "unitPrice": 0.15, "total": 0.15},
    {"event": "posts_analyzed", "count": 50, "unitPrice": 0.01, "total": 0.50}
  ]
}

Score Interpretation

Score	Rating	Partnership Recommendation
90-100	Excellent	High-priority partnership
75-89	Good	Recommended for consideration
60-74	Fair	Proceed with caution
40-59	Poor	Not recommended
0-39	Red Flag	Avoid - likely fake/risky

Pricing (Pay-Per-Event)

Event	Description	Price
influencer_analyzed	Per influencer analyzed (base)	$0.50
posts_analyzed	Per post analyzed	$0.01
ai_analysis	Per AI insight generated	$0.15
brand_safety_scan	Per brand safety scan	$0.10

Example costs:

• Quick analysis (10 posts, no AI): $0.50 + (10 × $0.01) = $0.60
• Standard analysis (30 posts + AI): $0.50 + $0.30 + $0.15 = $0.95
• Comprehensive (50 posts + AI + safety): $0.50 + $0.50 + $0.15 + $0.10 = $1.25
• Batch of 10 influencers (standard): 10 × $0.95 = $9.50
• Demo mode: $0.00

Plus your AI provider's API costs (typically $0.05-0.15 per analysis)

Common Scenarios

Scenario 1: Partnership Vetting

{
  "influencers": [
    {"platform": "instagram", "username": "potential_partner"}
  ],
  "analysisDepth": "comprehensive",
  "postsToAnalyze": 50,
  "brandContext": {
    "industry": "fashion",
    "values": ["sustainability", "inclusivity"]
  },
  "aiProvider": "anthropic",
  "anthropicApiKey": "your_key",
  "demoMode": false
}

Deep vetting before significant investment.

Scenario 2: Bulk Screening

{
  "discoveryDatasetId": "abc123xyz",
  "analysisDepth": "quick",
  "postsToAnalyze": 10,
  "analysisModules": ["audience_quality", "engagement_authenticity"],
  "demoMode": false
}

Fast screening of large influencer list.

Scenario 3: Competitive Analysis

{
  "influencers": [
    {"platform": "instagram", "username": "competitor_partner_1"},
    {"platform": "instagram", "username": "competitor_partner_2"}
  ],
  "analysisDepth": "standard",
  "analysisModules": ["all"],
  "aiProvider": "anthropic",
  "anthropicApiKey": "your_key",
  "demoMode": false
}

Analyze influencers working with competitors.

Webhook & Automation Integration

Zapier / Make.com / n8n

1. Create a webhook trigger
2. Copy the URL to webhookUrl
3. Route analysis results to CRM or decision workflows

Popular automations:

• High-score influencers -> HubSpot (partnership pipeline)
• Brand safety flags -> Slack alert (risk notification)
• Analysis complete -> Google Sheets (comparison database)
• Low score -> Email rejection template

Influencer Marketing Suite

Actor	Best For
Influencer Discovery	Finding new creators
Influencer Analyzer	Vetting and authentication
Influencer Strategy Generator	Campaign planning
Influencer Marketing MCP	AI-assisted research

FAQ

Q: How accurate is fake follower detection?

A: Our algorithm detects 85-95% of fake followers using multiple signals (engagement patterns, follower quality, growth spikes). No detection is 100%, but it significantly reduces risk.

Q: What's the difference between quick and comprehensive analysis?

A: Quick analyzes 10 posts and core metrics (~30s). Comprehensive analyzes 50+ posts with full AI insights (~5min). Use quick for screening, comprehensive for final decisions.

Q: Can I analyze private accounts?

A: No. Only public accounts can be analyzed. The influencer's profile must be public.

Q: How is brand safety determined?

A: AI scans captions, comments, and visual content for controversial topics, profanity, political content, and adult themes. Configurable sensitivity levels.

Q: What AI provider works best?

A: Claude (Anthropic) provides the most nuanced insights. GPT-4 is also excellent. Gemini is more cost-effective for bulk analysis.

Common Problems & Solutions

"Influencer not found"

• Verify username spelling
• Check if account is public
• Ensure platform is correct

"Low confidence scores"

• Increase postsToAnalyze for more data
• Use "comprehensive" depth
• Enable AI analysis for better insights

"AI analysis failed"

• Verify API key is correct
• Check API usage limits
• Try a different AI provider

"Demo data showing"

• Set demoMode: false
• Provide valid AI API key if using AI modules

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Built by John Rippy | Actor Arsenal