Firecrawl Competitive Intelligence

"Discover Competitor Pricing, Features & Key Pages" by John Rippy | johnrippy.link

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Discover and extract competitor pricing, features, and key pages using Firecrawl's Map + Scrape endpoints. Auto-discovers relevant pages and extracts structured data for competitive analysis.

Features

• Smart Discovery - Uses Firecrawl Map API to find relevant competitor pages
• Automatic Extraction - Extracts pricing data, feature lists, and key information
• Multi-Competitor Analysis - Analyze multiple competitors in a single run
• Page Classification - Auto-categorizes pages (pricing, features, about, contact)
• Structured Data - Extracts prices, plan names, and feature bullets
• Screenshot Capture - Optional visual snapshots of competitor pages
• Demo Mode - Test without an API key using sample data

Use Cases

• Pricing Intelligence - Monitor competitor pricing and plan structures
• Feature Comparison - Track what features competitors offer
• Market Research - Analyze competitor positioning and messaging
• Sales Enablement - Generate competitive battle cards
• Product Strategy - Identify feature gaps and opportunities

Input

Field	Type	Description	Default
competitorUrls	array	List of competitor website URLs	Required
pageTypes	array	Page types to search for	pricing, features, about, contact, plans
customSearchTerms	array	Additional search terms	-
maxPagesPerCompetitor	number	Max pages per competitor	10
extractPricing	boolean	Extract pricing data	true
extractFeatures	boolean	Extract feature lists	true
includeScreenshots	boolean	Capture page screenshots	false
firecrawlApiKey	string	Your Firecrawl API key	-
webhookUrl	string	URL for completion notification	-
demoMode	boolean	Run with sample data	false

Output

{
  "competitorUrl": "https://competitor.com",
  "pageType": "pricing",
  "url": "https://competitor.com/pricing",
  "title": "Pricing Plans - Competitor",
  "description": "Flexible pricing for all business sizes",
  "markdown": "# Pricing Plans\n\n## Starter - $29/mo...",
  "extractedData": {
    "pricing": {
      "prices": ["$29/mo", "$99/mo", "Custom"],
      "planNames": ["Starter", "Pro", "Enterprise"]
    }
  },
  "scrapedAt": "2024-01-15T10:30:00Z"
}

Pricing

This actor uses pay-per-event pricing:

Event	Description	Price
Competitor Analyzed	Charged when a competitor site is analyzed	$0.05
Pages Extracted (per 5)	Charged per 5 pages scraped and extracted	$0.01

Getting Your Firecrawl API Key

1. Visit firecrawl.dev
2. Sign up for an account
3. Copy your API key from the dashboard

Demo Mode

Enable Demo Mode to test without an API key. Demo mode returns realistic sample competitive intelligence data showing pricing tiers and features from fictional competitors.

Examples

Analyze Competitor Pricing

{
  "competitorUrls": [
    "https://competitor1.com",
    "https://competitor2.com"
  ],
  "pageTypes": ["pricing", "plans"],
  "extractPricing": true,
  "maxPagesPerCompetitor": 5
}

Full Competitive Analysis

{
  "competitorUrls": ["https://competitor.com"],
  "pageTypes": ["pricing", "features", "about", "integrations"],
  "extractPricing": true,
  "extractFeatures": true,
  "includeScreenshots": true,
  "maxPagesPerCompetitor": 15
}

Extracted Data Types

Pricing Data

• Price patterns ($XX/mo, $XX/year, etc.)
• Plan names (Starter, Pro, Enterprise, etc.)
• Billing options (monthly, annual)

Feature Data

• Feature bullet points
• Feature categories
• Integration lists

Related Actors

• Firecrawl Site Mapper - Fast URL discovery
• Firecrawl Website Crawler - Full website crawling

Support

For questions or issues, contact support@localhowl.com

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Built by John Rippy | johnrippy.link

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Keywords

firecrawl, competitive intelligence, competitor analysis, pricing intelligence, feature comparison, market research, competitor scraping, apify actor