Industry Research Suite - Market Intelligence API

"Market Intelligence from Multiple Data Sources" by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

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Comprehensive industry research and market intelligence powered by multiple data sources and AI analysis. Get actionable insights for any industry or market segment.

Data Sources

Source	Type	Data Available
Google Trends	Free	Search interest, related queries, geographic breakdown
US Census Bureau	Free API	Demographics, business patterns, economic indicators
SBA.gov	Free API	Small business statistics, loan data, industry profiles
IBISWorld	BYOK	Premium industry reports, market size, growth forecasts
Statista	BYOK	Market statistics, consumer data, industry trends

Features

• Multi-Source Aggregation: Combine data from 5+ authoritative sources
• AI-Powered Summaries: Executive summaries using Claude, GPT-4, or Gemini (BYOK)
• NAICS Classification: Target specific industries using official classification codes
• Geographic Focus: National, state, or city-level research
• Trend Analysis: Historical data and future projections
• Competitive Intelligence: Market size, growth rates, key players

Getting Started

Free Sources (No API Key Required)

1. Google Trends: Automatically included
2. Census Bureau: Uses public API endpoints
3. SBA.gov: Uses public developer API

Premium Sources (BYOK)

IBISWorld API

1. Go to IBISWorld API Access
2. Contact sales for API credentials
3. Enter your API key in the actor input

Statista API

1. Visit Statista Accounts
2. Subscribe to a plan with API access
3. Generate API key in your account settings

AI Summary Providers (BYOK)

Provider	Get API Key
Claude	console.anthropic.com
GPT-4	platform.openai.com
Gemini	aistudio.google.com

Input Parameters

Research Configuration

Parameter	Type	Description
industry	string	Industry or business type to research
naicsCode	string	Optional NAICS code for precise targeting
location	string	Geographic focus (city, state, or country)
keywords	array	Additional keywords for trend analysis

Data Source Settings

Parameter	Type	Description
dataSources	object	Enable/disable specific sources
googleTrendsTimeframe	string	Time range: past_hour to past_5_years
ibisWorldApiKey	string	IBISWorld API key (BYOK)
statistaApiKey	string	Statista API key (BYOK)

AI Summary Settings

Parameter	Type	Description
aiSummary	boolean	Generate AI executive summary
aiProvider	string	claude, openai, or gemini
anthropicApiKey	string	Anthropic API key for Claude
openaiApiKey	string	OpenAI API key for GPT-4
googleApiKey	string	Google AI key for Gemini

Example Input

{
    "industry": "Digital Marketing Agencies",
    "location": "United States",
    "keywords": ["SEO", "PPC", "social media marketing"],
    "dataSources": {
        "googleTrends": true,
        "censusBureau": true,
        "sba": true,
        "ibisworld": true,
        "statista": false
    },
    "googleTrendsTimeframe": "past_year",
    "ibisWorldApiKey": "YOUR_IBISWORLD_KEY",
    "aiSummary": true,
    "aiProvider": "claude",
    "anthropicApiKey": "YOUR_ANTHROPIC_KEY"
}

Output

{
    "industry": "Digital Marketing Agencies",
    "naicsCode": "541810",
    "location": "United States",
    "generatedAt": "2024-12-24T10:30:00Z",
    "dataSources": ["googleTrends", "censusBureau", "sba", "ibisworld"],

    "googleTrends": {
        "interestOverTime": [...],
        "relatedQueries": [...],
        "geographicBreakdown": [...]
    },

    "censusBureau": {
        "businessCount": 45000,
        "employeeCount": 350000,
        "annualPayroll": "$28.5B",
        "demographicData": {...}
    },

    "sba": {
        "smallBusinessCount": 42000,
        "averageRevenue": "$1.2M",
        "loanData": {...}
    },

    "ibisworld": {
        "marketSize": "$65.2B",
        "growthRate": "8.5%",
        "majorPlayers": [...],
        "industryOutlook": "..."
    },

    "aiSummary": {
        "provider": "claude",
        "executiveSummary": "The digital marketing agency industry...",
        "keyInsights": [...],
        "opportunities": [...],
        "threats": [...],
        "recommendations": [...]
    }
}

Use Cases

Business Planning

• Market size and growth potential
• Competitive landscape analysis
• Investment opportunity assessment

Sales & Marketing

• Target market identification
• Industry trend monitoring
• Lead qualification research

Due Diligence

• M&A research
• Investor presentations
• Business valuation support

Consulting

• Client industry analysis
• Strategic planning support
• Market entry research

Census Bureau Data Available

• County Business Patterns: Establishment counts, employment, payroll
• Annual Business Survey: Minority/women-owned business data
• Economic Census: Detailed industry statistics (every 5 years)
• Population Estimates: Demographics for market sizing

SBA Data Available

• Small Business Profiles: State-by-state statistics
• Loan Data: SBA lending by industry and location
• Size Standards: Official small business definitions by NAICS
• Contracting Data: Government procurement by industry

NAICS Code Reference

Common industry codes for research:

Code	Industry
541810	Advertising Agencies
541820	Public Relations Agencies
541511	Custom Computer Programming
541613	Marketing Consulting
722511	Full-Service Restaurants
236220	Commercial Construction
238220	Plumbing & HVAC Contractors
621111	Offices of Physicians

Find more at census.gov/naics

Pricing

Component	Cost
Apify Compute	Standard rates
Google Trends	Free
Census Bureau	Free
SBA.gov	Free
IBISWorld	Your subscription
Statista	Your subscription
AI Summaries	Your API costs

Pro Tips

1. Use NAICS Codes: More precise than text searches for official data
2. Combine Sources: Cross-reference trends with census data
3. AI Summaries: Let AI synthesize insights from multiple sources
4. Geographic Focus: Start broad, then narrow to specific markets

Related Actors

• Local Business Intelligence Suite - Local SEO intelligence
• Google Trends Scraper - Dedicated trends analysis
• Competitor Monitor - Competitive intelligence

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Built by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

Support

• Issues: Open a GitHub issue
• Questions: Contact via LinkedIn

Keywords

Industry research, market intelligence, Google Trends, Census Bureau, SBA, IBISWorld, Statista, market analysis, business research, NAICS, industry reports, market size, competitive analysis, AI summary, Claude, GPT-4, Gemini, business intelligence, market research API