Review Intelligence MCP Server v1.0

Multi-Platform Review Aggregation for AI Assistants by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

MCP Server providing AI assistants with unified access to 11+ review platforms through a single interface. Scrape reviews, analyze sentiment, generate AI-powered responses, and monitor reputation across Google, Yelp, Facebook, TripAdvisor, and more.

Supported Platforms

Platform	Specialization	Data Available
Google	All businesses	Reviews, ratings, response rate
Yelp	Local businesses	Reviews, photos, check-ins
Facebook	All businesses	Recommendations, ratings
TripAdvisor	Travel, hospitality	Reviews, rankings, awards
Angi	Home services	Reviews, verified badges
BBB	All businesses	Ratings, complaints, accreditation
Healthgrades	Healthcare	Reviews, ratings, experience
HomeAdvisor	Home services	Reviews, project types
G2	B2B Software	Reviews, ratings, comparisons
Capterra	B2B Software	Reviews, pricing data
Trustpilot	E-commerce	Reviews, TrustScore
Glassdoor	Employers	Employee reviews, salaries

MCP Tools Available

1. scrape_reviews

Scrape reviews from one or more platforms.

{
  "tool": "scrape_reviews",
  "toolInput": {
    "businessName": "Drive Social Media",
    "location": "Saint Louis, MO",
    "platforms": ["google", "yelp", "facebook"],
    "maxReviews": 50
  }
}

2. generate_response

Generate AI-powered review responses.

{
  "tool": "generate_response",
  "toolInput": {
    "reviewText": "Great service but a bit pricey",
    "rating": 4,
    "businessName": "Drive Social Media",
    "tone": "professional",
    "includeOffer": true
  }
}

3. analyze_sentiment

Analyze sentiment across all reviews.

{
  "tool": "analyze_sentiment",
  "toolInput": {
    "businessName": "Drive Social Media",
    "location": "Saint Louis, MO",
    "platforms": ["google", "yelp"],
    "timeRange": "last_90_days"
  }
}

4. get_reputation_score

Calculate unified reputation score.

{
  "tool": "get_reputation_score",
  "toolInput": {
    "businessName": "Drive Social Media",
    "location": "Saint Louis, MO"
  }
}

5. compare_competitors

Compare reviews with competitors.

{
  "tool": "compare_competitors",
  "toolInput": {
    "businessName": "Drive Social Media",
    "competitors": ["Competitor A", "Competitor B"],
    "location": "Saint Louis, MO",
    "platforms": ["google", "yelp"]
  }
}

6. track_keywords

Track keyword mentions in reviews.

{
  "tool": "track_keywords",
  "toolInput": {
    "businessName": "Drive Social Media",
    "keywords": ["customer service", "pricing", "quality"],
    "platforms": ["google", "yelp", "facebook"]
  }
}

7. aggregate_ratings

Aggregate ratings across all platforms.

{
  "tool": "aggregate_ratings",
  "toolInput": {
    "businessName": "Drive Social Media",
    "location": "Saint Louis, MO"
  }
}

8. list_platforms

Get a list of all available platforms.

{
  "tool": "list_platforms"
}

Use Cases

• Reputation Management - Monitor and respond to reviews across all platforms
• AI Review Assistants - Let Claude/GPT manage your review responses
• Competitive Intelligence - Compare your reviews with competitors
• Sentiment Tracking - Monitor sentiment trends over time
• Brand Monitoring - Track keyword mentions in customer feedback
• Agency Operations - Manage reviews for multiple client businesses

Pricing

This actor uses pay-per-event pricing:

Event	Description	Price
actor-start	Base cost per run	$0.10
platform_scraped	Per platform scraped	$0.05
response_generated	Per AI response generated	$0.02
sentiment_analyzed	Per sentiment analysis	$0.03

Example costs:

• Scrape 3 platforms: $0.10 + (3 × $0.05) = $0.25
• Generate 5 responses: $0.10 + (5 × $0.02) = $0.20
• Full reputation report: $0.10 + $0.15 + $0.03 = $0.28

Webhook Integration

The MCP server supports webhook notifications to receive results when analysis completes.

Setup

Add the webhookUrl parameter to your actor input:

{
  "apifyToken": "your-token",
  "tool": "scrape_reviews",
  "toolInput": {...},
  "webhookUrl": "https://your-domain.com/webhook-endpoint"
}

Webhook Payload

When analysis completes, the actor will POST the following JSON payload to your webhook URL:

{
  "actorId": "your-actor-id",
  "actorRunId": "run-id",
  "result": {...},
  "timestamp": "2024-01-12T10:30:00.000Z"
}

Error Handling

If webhook delivery fails, the error will be logged but won't fail the actor run. Check the actor logs for webhook delivery status.

Integration with AI Assistants

Claude Desktop / Cursor

Add to your Claude configuration:

{
  "mcpServers": {
    "review-intelligence": {
      "url": "https://api.apify.com/v2/acts/localhowl~review-intelligence-mcp-server/runs",
      "headers": {
        "Authorization": "Bearer YOUR_APIFY_TOKEN"
      }
    }
  }
}

n8n / Make / Zapier

Use the Apify integration to call this actor with the desired tool and inputs.

AI-Powered Features

This MCP Server supports BYOK (Bring Your Own Key) for AI features:

• Anthropic Claude - For response generation and sentiment analysis
• OpenAI GPT - Alternative AI provider

Pass your API key in the input to enable AI-powered features.

Demo Mode

Set demoMode: true to test without actual scraping or API calls. Returns realistic sample responses.

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Built by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

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Keywords

review mcp, review aggregation, sentiment analysis, review scraper, google reviews, yelp reviews, facebook reviews, tripadvisor, reputation management, ai review response, mcp server, review automation, multi-platform reviews