Review Response Generator

Generate AI-powered review responses with sentiment analysis and brand voice matching by John Rippy @ Local Howl

Transform your review management with AI-generated responses that match your brand voice, address customer concerns, and maintain consistent communication across all feedback.

Use Cases

• Reputation Management - Respond to all reviews professionally and promptly
• Agency Automation - Generate responses for multiple client locations
• Franchise Consistency - Maintain brand voice across all locations
• Time Savings - Draft responses in seconds, not minutes
• Negative Review Recovery - Craft empathetic responses that win back customers

Features

• Sentiment Analysis - Automatically detects positive, neutral, or negative tone
• Brand Voice Matching - Professional, friendly, casual, formal, or enthusiastic
• Keyword Extraction - Identifies topics and themes mentioned in reviews
• Multiple Variations - Generate up to 3 response options per review
• Personalization - Uses reviewer name, business name, and owner signature
• Call-to-Action - Suggests referral requests for positive reviews
• Bulk Processing - Handle dozens of reviews in one run

Input Options

Parameter	Type	Description
reviews	array	Array of review objects with text, rating, reviewer name
businessName	string	Your business name for personalization
ownerName	string	Name to sign responses with
brandVoice	enum	Tone: professional, friendly, casual, formal, enthusiastic
responseLength	enum	Length: short, medium, long
includeCallToAction	boolean	Add CTA for positive reviews
customInstructions	string	Additional AI instructions
variationsPerReview	number	Response options per review (1-3)
openaiApiKey	string	Your OpenAI API key

Example Input

{
  "reviews": [
    {
      "reviewerName": "John D.",
      "rating": 5,
      "text": "Amazing service! The team was professional and got the job done quickly.",
      "date": "2024-12-15"
    },
    {
      "reviewerName": "Sarah M.",
      "rating": 2,
      "text": "Waited too long for service. Communication could be better.",
      "date": "2024-12-14"
    }
  ],
  "businessName": "Acme Plumbing",
  "ownerName": "Mike",
  "brandVoice": "friendly",
  "responseLength": "medium",
  "includeCallToAction": true
}

Output Format

{
  "reviewerName": "John D.",
  "rating": 5,
  "originalReview": "Amazing service! The team was professional...",
  "sentiment": "positive",
  "keywords": ["professional", "quick", "service"],
  "suggestedResponses": [
    {
      "response": "Thank you so much, John! We're thrilled to hear our team delivered the professional, efficient service we strive for. Your kind words mean the world to us. If you know anyone who needs plumbing help, we'd love to take care of them too! - Mike",
      "tone": "friendly",
      "wordCount": 47
    }
  ],
  "recommendedAction": "Thank and encourage referral"
}

Pricing

Pay-per-review pricing:

• Per review analyzed: $0.01
• Per response generated: $0.02

Cost Examples

Task	Reviews	Variations	Estimated Cost
Quick responses	10	1 each	~$0.30
Multiple options	10	3 each	~$0.70
Monthly batch	50	1 each	~$1.50

Note: You also pay for OpenAI API usage separately.

Response Strategies by Rating

5-Star Reviews

• Express genuine gratitude
• Highlight specific praise mentioned
• Include subtle call-to-action (referrals, social shares)

4-Star Reviews

• Thank for feedback
• Gently ask what would make it 5 stars
• Show commitment to improvement

3-Star Reviews

• Acknowledge mixed experience
• Address any specific concerns
• Offer to make things right

1-2 Star Reviews

• Apologize sincerely (without admitting fault)
• Show empathy for frustration
• Offer offline resolution path
• Never argue or get defensive

Integration Ideas

• Webhook to CRM - Auto-create tasks for review responses
• Slack Notifications - Get suggested responses in your channel
• Google Sheets - Export responses for team review
• Zapier/Make - Automate your review management workflow

Tips for Best Results

1. Be Specific - Include your business name and owner name
2. Match Your Voice - Choose the brand voice that fits your brand
3. Review Before Posting - AI responses are drafts, personalize before publishing
4. Address Issues - For negative reviews, always follow up offline
5. Stay Consistent - Use the same brand voice across all responses

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Built by John Rippy @ Local Howl - Your AI-Powered Local SEO Partner