Trustpilot Leads Finder

Find businesses that just got a 1-star review on Trustpilot — with their email or phone, website and the review itself. It scans every company on Trustpilot, so there is no list to build: pick a time window and star ratings, press Start, get each matching business as one clean row.

Export to Excel, CSV, JSON or XML, or send leads to Google Sheets, your CRM, Zapier, Make or your own code through the Apify API. Schedule it daily and each run returns only companies you haven't seen before.

Use cases

• 🛡️ Reputation management — reach companies while the bad review is still fresh
• 📞 Support & call-centre outsourcing — reviews say exactly what's broken ("no one answers the phone")
• 📈 Marketing & SEO agencies — businesses with a falling TrustScore need help rebuilding trust
• 🧰 Software sales — pitch helpdesk, CRM, delivery-tracking or review tools to companies with that complaint
• 📊 Market research — see which industries and countries are collecting negative reviews

What you get

🏢 Company	Name, website, Trustpilot page, country, industry categories
📇 Contact	Email, phone, address, city, ZIP code — as listed on the company's Trustpilot profile
💬 Negative review	Date, star rating, title, text and link of the newest one, plus how many landed in your window
⭐ Reputation	TrustScore, stars, total reviews, reviews in the last 12 months
↩️ Response habits	Reply rate to negative reviews, last reply, claimed profile, paid Trustpilot plan

How to run the Actor

1. Click Try for free.
2. Keep the defaults — 1★ reviews in the last 60 days, from companies that list an email or phone — or change the window, star ratings and filters.
3. Set Maximum number of leads to control how many you get. The form starts at 20 for a quick look; 0 means no limit.
4. Press Start, then open the Output tab and export. Leads start appearing within a minute or two.

The Actor reads every company on Trustpilot — over 1.2 million businesses across all of its language sites — and checks the most recently reviewed ones first.

One big list or a daily feed

Goal	How	What you get
Full lead list	Set Maximum number of leads to 0 and run once	Every matching company — well over 100,000 with the default filters
Daily lead feed	Keep Only new leads on and add a daily schedule	Only companies you haven't received before
Fresh copy each time	Turn Only new leads off	Every matching company again, ignoring earlier runs

With Only new leads on (the default), the Actor remembers every company it delivers and skips it next time. Send a company again after (days) lets one come back once that many days have passed and it has received a newer negative review.

Input

Setting	What it does	Default
Negative review within the last (days)	A company is a lead if it got a negative review in this window (1–365)	60
Which star ratings count as negative	1★ only, or add 2★ — any mix of 1 to 5	1★
Maximum number of leads	Stop after this many leads (0 = no limit)	500
Only leads with	Contact details the company must list: email or phone, email, phone, both, or no requirement	Email or phone
Only new leads	Skip companies delivered in earlier runs	On
Countries	Only companies in these countries, as 2-letter codes (US, GB, DE…)	All
Industries / categories	Any word from the Trustpilot category, like insurance or car dealer	All
Minimum total reviews	Skip companies with fewer reviews than this	0
Maximum TrustScore	Only companies at or below this score (0–5)	Any
Profile claimed by the company	Any, claimed only, or unclaimed only	Any
Include businesses marked as closed	Keep companies Trustpilot marks as closed	Off
Send a company again after (days)	Let a delivered company return after this many days if it got a newer negative review (0 = never)	0
Memory name	Where delivered companies are remembered — use one per client or campaign (empty = no memory)	trustpilot-leads-memory
Include the review title and text	Add the newest negative review's title and text to each lead	On
Maximum companies to check	Hard cap on companies checked per run, which also caps the per-company fee (0 = no cap)	0
Parallel sessions	Browser sessions checking at once, about one company per second each (1–25)	5
Trustpilot sites to discover companies from	Which of Trustpilot's 13 language sites to read companies from	All
Proxy configuration	Leave as default if unsure	Apify Proxy

Filters are applied after a company is checked, so narrow filters return fewer leads but check about as many companies. That is what the per-company fee covers — see Pricing below.

Example input

{
    "lookbackDays": 30,
    "starRatings": ["1", "2"],
    "maxLeads": 1000,
    "contactRequirement": "email",
    "onlyNewLeads": true,
    "countries": ["GB", "IE"],
    "categories": ["furniture", "electronics"],
    "minTotalReviews": 20,
    "maxTrustScore": "3.5",
    "memoryName": "client-acme-uk",
    "proxyConfiguration": { "useApifyProxy": true }
}

Output

One dataset, one row per company. Here is an example record with every field (the company is made up):

{
    "companyName": "Example Furniture Ltd",
    "website": "https://www.example-furniture.co.uk",
    "email": "support@example-furniture.co.uk",
    "phone": "0121 000 0000",
    "trustpilotUrl": "https://www.trustpilot.com/review/example-furniture.co.uk",
    "countryCode": "GB",
    "address": "12 High Street",
    "city": "Birmingham",
    "zipCode": "B1 1AA",
    "primaryCategory": "Furniture Store",
    "categoryPath": "Home & Garden > Home Goods Stores > Furniture Store",
    "categories": ["Furniture Store", "Sofa Store"],
    "trustScore": 3.9,
    "stars": 4,
    "totalReviews": 1840,
    "reviewsLast12Months": 612,
    "negativeReviewsInPeriod": 12,
    "latestNegativeReviewDate": "2026-09-21T16:03:00.000Z",
    "latestNegativeReviewRating": 1,
    "latestNegativeReviewTitle": "Still waiting for my refund",
    "latestNegativeReviewText": "Ordered a sofa six weeks ago…",
    "latestNegativeReviewUrl": "https://www.trustpilot.com/reviews/6ab139149ebc111aaac8fcab",
    "latestNegativeReviewHasReply": false,
    "repliesToNegativeReviewsPercent": 12.5,
    "totalNegativeReviews": 240,
    "lastReplyToNegativeReview": "2026-08-30 09:12:00 UTC",
    "isClaimed": true,
    "hasPaidSubscription": false,
    "usesPaidFeatures": false,
    "domain": "example-furniture.co.uk",
    "businessUnitId": "5fda65bd6ea7810001b2c80f",
    "lookbackDays": 60,
    "foundAt": "2026-09-21T18:27:13.818Z"
}

Every lead carries the same columns, with null where the business left something blank — so Zapier, Make and Sheets can map them from a single sample. Turning off the review text leaves those two columns empty rather than removing them.

The Leads view shows the key columns; All fields shows everything. A run summary — companies scanned, leads found, and why the rest weren't leads — is saved to the key-value store as RUN_SUMMARY.

Pricing

You pay for the leads you get, plus a small fee for each company the Actor checks:

	Price
Per lead	$2.00 per 1,000 ($0.002 each)
Per company checked	$0.10 per 1,000 ($0.0001 each)

Some example runs:

Run	Companies checked	Leads	Cost
First run, default settings, 1,000 leads	about 1,400	1,000	about $2.14
First run, 10,000 leads	about 14,000	10,000	about $21.40
Daily scheduled run, only new leads	about 15,000	about 2,000	about $5.50
Narrow filters (one country and one industry)	about 15,000	about 100	about $1.70

The check fee covers companies that turn out not to be leads — without it, narrow filters would cost the same as broad ones. Companies skipped because they were already delivered or haven't changed since the last run are never checked and never charged, and a check that fails isn't charged either (it's retried in the next run).

There's no subscription. Each run also carries Apify's standard start charge of $0.00005 per GB of memory — about $0.0001 per run. Set a maximum cost per run in the run options, or cap Maximum companies to check, and the Actor stops cleanly when the limit is reached, keeping every lead found so far.

Start with a capped run to see the leads, then add a daily schedule — after the first run, each day only checks companies that received new reviews.

How many leads can I get?

Measured on a real day:

• About 357,000 companies received a Trustpilot review in the last 60 days, and about 20,000 new companies are reviewed every day.
• Among recently reviewed companies, roughly two in three had a 1-star review in the last 60 days and listed an email or phone.
• A first full run (Maximum number of leads = 0) therefore returns well over 100,000 leads. After that, daily runs return the companies that newly received a negative review.

At $2.00 per 1,000 leads, a full first run costs $200 or more — set Maximum number of leads or a maximum cost per run if you want a ceiling.

Narrowing it down

More leads isn't always better. Filters trade volume for leads that fit your offer:

Filter	When it helps
Maximum TrustScore (e.g. 3.5)	Struggling businesses, more likely to pay for help
Minimum total reviews (e.g. 20)	Skips one-review hobby shops
Countries	You only sell in certain markets
Industries / categories	Your offer fits one vertical, like insurance or travel
Only leads with → An email address	You only do email outreach
Profile claimed → Only claimed profiles	Businesses that actively manage their Trustpilot page

Integrations & scheduling

Leads don't have to stay on Apify. Without writing any code you can:

• Send leads to Google Sheets, Airtable or Slack — pick the integration on the Actor's Integrations tab and every run appends its results automatically.
• Push them into your CRM via Zapier or Make — HubSpot, Pipedrive and thousands of other apps, triggered when a run finishes.
• Fire a webhook to your own server the moment a run completes, with a link to the fresh dataset.
• Pull the data over the API in JSON, CSV, Excel or XML — one URL, ideal for a script or notebook.

Run it on a schedule. Set the Actor to run every morning with Only new leads on and send the output to a sheet or your CRM — that is a lead list that refills itself, with no code at all. Every lead carries a stable businessUnitId and domain, so you can match it against the companies already in your CRM.

Tips

• Start with 100–500 leads to check the quality before removing the cap.
• Set Maximum TrustScore and Minimum total reviews to skip giants and hobby shops.
• Unclaimed profiles rarely list contact details. To include them, set Only leads with to No requirement and find contacts from the website.
• Give each client or campaign its own Memory name so they never share leads.
• Raise Parallel sessions to finish faster — each checks about one company per second.
• Use the review title and text to personalise outreach.

Good to know

• Contact details — they come from the company's own Trustpilot profile. Nothing is guessed or enriched. By default a lead has an email or a phone, not always both. In our tests about 9 in 10 leads had an email and 7 in 10 a phone. Unclaimed profiles rarely list either.
• Only new leads — each run skips companies that earlier runs delivered, test runs included. Changing filters doesn't reset this. To get those companies again, turn off Only new leads or use a new Memory name.
• Fewer leads than expected — check Maximum number of leads first. Then open RUN_SUMMARY in the key-value store: it counts why companies weren't leads. The usual reasons are no email or phone, no matching review in your window, or already delivered.
• Freshness — Trustpilot updates its company list daily. A review posted today normally shows up in the next day's run. Companies with the newest reviews are checked first, so a lead cap keeps the freshest.
• Negative review count — negativeReviewsInPeriod counts up to 20. A 20 means 20 or more.
• Review language — the title and text come in the language the reviewer wrote them in.
• Long runs — a full first run checks hundreds of thousands of companies and takes hours. Each session checks about one company per second. Leads are saved as they're found, so a stopped or timed-out run keeps them. With Only new leads on, the next run skips what's already done.
• Failed runs — if no session gets past Trustpilot's bot check, the run fails and says so. Try another proxy group. If Trustpilot changes its data format, the run stops after the first 50 companies with a clear error. Those companies aren't marked as checked. Please report it in the Issues tab.
• Privacy — leads are business records. Reviewer names aren't collected. You can turn off the review text.
• Outreach law — the Actor reads only public pages, but Trustpilot's terms restrict automated access. GDPR and PECR (UK and EU) and CAN-SPAM (US) apply to how you contact leads. You're responsible for using the data lawfully.

📮 Support

Bugs, feature requests, or a custom lead pipeline (website email enrichment, CRM sync, other review sites) — open an issue on Apify, email alkausarimujahid@gmail.com, or visit my website ayzalsoft.com.