Bluesky Brand Mention Monitor — Social Listening

Track what people say about your brand, product, or any keyword on Bluesky — and instantly see which mentions actually need your attention.

Unlike a generic Bluesky scraper that dumps every post, this Actor is built for reputation and support workflows. Every mention is enriched so you can triage in seconds:

• 🟢🔴 Sentiment — positive / negative / neutral (heuristic)
• ❓ Question detection — someone asking about you → answer it
• ⚠️ Complaint detection — bugs, outages, billing, frustration → act on it
• 🔥 Priority flag — questions & complaints surfaced as high
• 📈 Engagement score — likes + reposts + replies + quotes
• 🏷️ Hashtags & links extracted from each post
• 🧹 Deduplication across keywords

Input

{
  "keywords": ["apify", "my-brand"],
  "sort": "latest",
  "minEngagement": 0,
  "onlyQuestionsAndComplaints": false,
  "maxResultsPerKeyword": 100
}

Field	Type	Default	Description
keywords	array	["apify"]	Brands / keywords to monitor (each searched separately)
sort	string	latest	latest or top
minEngagement	integer	0	Only return mentions with at least this total engagement
onlyQuestionsAndComplaints	boolean	false	Only return high-priority mentions (questions + complaints)
maxResultsPerKeyword	integer	100	Max mentions per keyword (1-1000)

Output per mention

{
  "keyword": "apify",
  "text": "Is Apify down? Getting errors on every run",
  "sentiment": "negative",
  "isQuestion": true,
  "isComplaint": true,
  "priority": "high",
  "engagement": 14,
  "likeCount": 9, "repostCount": 2, "replyCount": 3, "quoteCount": 0,
  "hashtags": [], "links": [],
  "authorHandle": "user.bsky.social",
  "createdAt": "2026-07-23T10:00:00.000Z",
  "url": "https://bsky.app/profile/user.bsky.social/post/abc"
}

Use cases

• Brand & reputation monitoring — never miss a complaint or viral mention
• Customer support — pipe priority: high mentions to your support queue
• Competitor tracking — monitor rivals' names and see sentiment shift
• Campaign measurement — track hashtag/keyword engagement over time
• Lead gen — catch people asking "which tool does X?" in real time

Tip: run it on a schedule

Set this Actor on an Apify schedule (e.g. hourly) with onlyQuestionsAndComplaints: true to get a steady, low-noise feed of only the mentions worth replying to.

Pricing

Pay Per Event:

• $0.004 per enriched mention returned

You only pay for mentions actually returned (after your filters).

Notes

• Source: public Bluesky AT Protocol endpoints (api.bsky.app). No login required.
• Sentiment / question / complaint detection is heuristic (keyword-based), tuned for English; treat it as a triage signal, not ground truth.