🔍 SEO Audit Tool

Crawl any website and get a page-by-page technical & on-page SEO audit — titles, meta descriptions, headings, links, images, content length, technical tags, broken links/images, and structured data — all saved live to a clean, sectioned dataset.

Point it at one URL or hundreds. Each site is crawled independently, scored against industry SEO heuristics, and exported as structured rows you can push to a sheet, BI tool, or your own pipeline.

✨ Why choose this actor?

• 🌐 Bulk-friendly — audit many websites in a single run.
• 🛡️ Self-healing networking — starts direct, then auto-falls-back to Datacenter and Residential proxies only if the site blocks us. No wasted proxy spend on friendly sites.
• ⚡ Browser-grade requests — uses impit browser impersonation (real TLS/HTTP fingerprints) instead of fragile raw HTTP.
• 💾 Live results — every page is saved the moment it's analyzed; a long crawl never loses progress.
• 📊 Organized output — results split into focused views: Overview, Title & Meta, Headings, Links, Images, Content, Technical, Broken Links, Structured Data.

🧪 Key features

Category	What it checks
Title & Meta	Title presence & length, meta description presence & length
Headings	H1 presence, single-H1 rule, extracted H1 text, H2 presence
Links	Total links, link-count threshold, internal nofollow links
Images	Missing alt (unoptimized) images, broken images
Content	Word count & content-length threshold
Technical	Doctype, charset, viewport, AMP, iframe, robots.txt, favicon, Google Analytics
Broken	Broken internal & external links (with URL lists)
Structured data	JSON-LD & Microdata extraction

📥 Input

Field	Type	Description
startUrls (required)	array	Website URLs to audit (bulk supported).
proxyConfiguration	object	Proxy used for fallback. Crawl always starts direct.
maxRequestsPerCrawl	integer	Max pages per site (empty = unlimited).
maxDepth	integer	Internal-link crawl depth (empty = unlimited).
userAgent	string	Custom User-Agent.
viewPortWidth / viewPortHeight	integer	Viewport client hints.
pageTimeout	integer	Page navigation timeout (ms).
maxRequestRetries	integer	Retries per failed request.
handlePageTimeoutSecs	integer	Per-page processing budget (s).
seoParams	object	Override SEO thresholds.

{
  "startUrls": [{ "url": "https://apify.com" }],
  "proxyConfiguration": { "useApifyProxy": false },
  "maxRequestsPerCrawl": 10,
  "maxDepth": 2
}

📤 Output

One record per crawled page. Example (trimmed):

{
  "url": "https://apify.com/",
  "title": "Apify: Full-stack web scraping and data extraction platform",
  "isLoaded": true,
  "isMetaDescription": true,
  "metaDescription": "Cloud platform for web scraping...",
  "isH1": true,
  "h1": "Get real-time web data for your AI",
  "isH1OnlyOne": true,
  "linksCount": 88,
  "internalNoFollowLinks": ["https://mcp.apify.com/"],
  "wordsCount": 1532,
  "isViewport": true,
  "robotsFileExists": true,
  "faviconExists": true,
  "brokenLinksCount": 1,
  "brokenLinks": ["https://apify.com/contact-sales/demo"],
  "externalBrokenLinksCount": 7,
  "externalBrokenLinks": ["https://x.com/apify"],
  "jsonLd": { "isJsonLd": false, "jsonLdData": {} },
  "microdata": { "isMicrodata": false, "microdata": [] }
}

Every boolean flag (isTitle, isViewport, isDoctype, …), count (linksCount, wordsCount, …), and list (brokenLinks, notOptimizedImages, …) is available per page.

🚀 How to use (Apify Console)

1. Log in at console.apify.com → Actors.
2. Open SEO Audit Tool.
3. Add one or more URLs under 🌐 Website URLs to audit.
4. (Optional) Set max pages / depth and proxy.
5. Click Start and watch the live log.
6. Open the Output tab — switch between the section views.
7. Export to JSON / CSV / XLSX.

🤖 Use via API

curl -X POST "https://api.apify.com/v2/acts/<ACTOR_ID>/run-sync-get-dataset-items?token=$APIFY_TOKEN" \
     -H "Content-Type: application/json" \
     -d '{"startUrls":[{"url":"https://apify.com"}],"maxRequestsPerCrawl":10}'

🎯 Best use cases

• Site-wide SEO audits before a redesign or migration.
• Finding broken links & images at scale.
• Verifying title/meta/heading hygiene across many pages.
• Checking structured-data (JSON-LD / Microdata) coverage.
• Monitoring competitor sites for technical SEO posture.

💳 Pricing

This actor uses the Pay-per-event model:

• row_result — charged once per page successfully audited and saved.

You only pay for results you receive. The crawl stops cleanly when your charge limit is reached.

❓ FAQ

Does it run JavaScript? No — it audits the server-rendered HTML using fast browser-impersonating HTTP. This is ideal for SEO (search engines weigh server HTML heavily) and keeps runs cheap.

Will it get blocked? It starts direct and automatically escalates to Datacenter then Residential proxies if a site pushes back, then sticks with the working tier.

Can I audit multiple sites at once? Yes — add as many URLs as you like; each is crawled independently with its own page/depth budget.

🛟 Support & feedback

Found an issue or want a new check? Open an issue on the actor's Issues tab.

⚖️ Legal

Only public pages are crawled. You are responsible for complying with target sites' Terms of Service and applicable laws (GDPR/CCPA, etc.). robots.txt and reasonable rate limits are respected.