Competitive Intelligence

Real-time competitor monitoring: pricing changes, product launches, hiring, social momentum, and news. Automated competitive intel delivered to your team.

Your competitor just cut prices by 20%. You found out 4 days later. Your competitor launched a feature you were planning. You found out because a customer mentioned it. This actor watches everything in real-time and tells you immediately.

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⚡ What You Get

COMPETITIVE INTELLIGENCE DASHBOARD: Monitoring 5 Competitors

├── Competitor #1: RivalFlow (SaaS Automation Platform)
│
├── PRICING INTELLIGENCE:
│   ├── Current Pricing:
│   │   ├── Starter: $99/month (was $129 - 23% price cut) 🚨 Changed 3 days ago
│   │   ├── Professional: $399/month (unchanged)
│   │   └── Enterprise: Custom
│   │
│   ├── Price Change History (Last 90 Days):
│   │   ├── Nov 15: Starter tier created ($99 intro offer)
│   │   ├── Dec 1: Intro offer removed, $99 became permanent (signaling: need volume)
│   │   ├── Dec 15: Added annual plan discount (10% savings)
│   │   └── Jan 8: Professional tier raised to $399 (+33%)
│   │
│   ├── What This Means:
│   │   └── They're chasing volume (low-tier price cuts) while protecting margin (high-tier increases)
│   │       = Cash flow problem or aggressive growth target = opportunity to steal their Starter customers
│   │
│   └── Your Response Strategy:
│       ├── Tactical: Offer "switcher discount" for RivalFlow ex-customers
│       ├── Messaging: "We'd rather compete on value, not just price"
│       └── Timeline: Execute within 2 weeks (before they stabilize new pricing)

├── PRODUCT & FEATURE LAUNCHES:
│   ├── Recent Launches (Last 30 Days):
│   │   ├── "AI Workflow Builder" (Jan 12 - product blog + Product Hunt)
│   │   │   └── Competitive Threat Level: MEDIUM (nice feature, not game-changing)
│   │   ├── "API Webhook Retry Logic" (Jan 5 - release notes only)
│   │   │   └── Threat Level: LOW (table stakes, they were behind)
│   │   └── "Audit Logs for Enterprise" (Dec 28 - feature request from customer)
│   │       └── Threat Level: LOW (compliance checkbox, not differentiating)
│   │
│   ├── Roadmap Signals (Inferred from Job Postings):
│   │   ├── Hiring: "Senior ML Engineer" (posted 2 weeks ago, still open)
│   │   │   → Likely building: ML-powered automation (watch for Q2 launch)
│   │   ├── Hiring: "Mobile Developer" (new posting)
│   │   │   → Likely building: Mobile app (coming Q3)
│   │   └── Hiring: "Security Engineer" (posted 6 weeks ago, filled)
│   │       → Built: Security features (already shipping)
│   │
│   └── Threat Assessment:
│       ├── Immediate (1–3 months): AI Workflow Builder (they shipped, now they'll iterate)
│       ├── Near-term (3–6 months): Mobile app launch (get to market first if you have one planned)
│       └── Medium-term (6–12 months): ML automation (their hiring signals this)

├── HIRING & TEAM INTELLIGENCE:
│   ├── Recent Hires (Last 30 Days): 12 new employees
│   │   ├── Engineering: 7 (heavy engineering investment)
│   │   ├── Sales: 3 (ramping growth)
│   │   ├── Operations: 2
│   │   └── Growth Signal: +12 hires at ~150-person company = 8% monthly growth (aggressive)
│   │
│   ├── Open Positions: 8 active job postings
│   │   ├── Senior ML Engineer (posted 14 days ago, still open)
│   │   │   └── Signal: They're struggling to hire senior talent (competitive talent war = they're desperate)
│   │   ├── Inside Sales Rep (posted 2 days ago)
│   │   │   └── Signal: New sales capacity coming (increased competition)
│   │   ├── Product Manager (posted 1 week ago)
│   │   │   └── Signal: Expanding product org (shipping more features faster)
│   │   └── 5 more positions (various)
│   │
│   ├── Departures (Last 90 Days): 3 notable exits
│   │   ├── VP Product (left for startup)
│   │   │   └── Signal: VP Product change = strategy shift or dissatisfaction
│   │   ├── Senior Engineer #1 (joined Google)
│   │   ├── Senior Engineer #2 (joined competitor)
│   │   └── Talent Flight Risk: MEDIUM (losing senior engineers to FAANG = growth plateau signal)
│   │
│   └── Team Composition Analysis:
│       ├── CTO tenure: 4 years (stable, long-term thinker)
│       ├── VP Sales tenure: 8 months (new, likely implementing new sales strategy)
│       └── Implication: Sales playbook changing = expect aggressive outbound in next 90 days

├── SOCIAL & COMMUNITY MOMENTUM:
│   ├── Twitter/X Activity:
│   │   ├── Followers: 28,400 (up 4,200 in 30 days, +17% MoM growth)
│   │   ├── Engagement Rate: 2.1% (industry avg 0.8%, they're 2.6x above average)
│   │   ├── Recent Viral Post: "We cut our Starter plan from $129→$99 because..." (28K impressions, 480 RTs)
│   │   └── Narrative: Price leadership, accessibility positioning
│   │
│   ├── LinkedIn Activity:
│   │   ├── Followers: 67,300 (up 8,900 in 30 days, +15% MoM growth)
│   │   ├── CEO Posts: 4 posts last month (leadership visibility increasing)
│   │   └── Theme: Hiring announcements, feature launches, customer wins
│   │
│   ├── Product Hunt Activity:
│   │   ├── Recent Launch: "AI Workflow Builder" (#7 trending, 487 upvotes)
│   │   └── Signal: They're still hunting for organic traction (not just inbound yet)
│   │
│   └── Content Velocity:
│       ├── Blog Posts (Monthly): 8 posts (consistent content strategy)
│       ├── Video Content: 3 YouTube videos last month (increasing)
│       └── Webinars: 2 scheduled for February (lead generation intensifying)

├── NEWS & PR SIGNALS:
│   ├── Recent Announcements:
│   │   ├── "Series B Funding Announcement" (Jan 10 - $15M from Sequoia)
│   │   │   → Implications: 12–18 month runway, will hire aggressively, likely aggressive GTM
│   │   ├── "Customer Milestone: 500 Enterprise Customers" (Jan 5)
│   │   │   → Signal: Crossing into mid-market successfully
│   │   └── "Partnership with Slack" (Dec 28 - app published to marketplace)
│   │       → Signal: Distribution channel opened, integration roadmap planned
│   │
│   ├── Media Mentions:
│   │   ├── Forbes: "5 Automation Platforms to Watch in 2025" (featured)
│   │   ├── TechCrunch: Series B coverage with positive analyst quote
│   │   └── MarketWatch: Not mentioned (limited financial press coverage)
│   │
│   └── Narrative Shift:
│       └── 3 months ago: "Alternative to Zapier" → Now: "Enterprise automation leader"
│           (They've positioned up-market; expect enterprise pricing)

├── COMPREHENSIVE THREAT ASSESSMENT:
│   ├── Overall Competitive Threat Level: MEDIUM-HIGH
│   ├── Pricing Threat: MEDIUM (cutting prices, but margin still matters)
│   ├── Product Threat: MEDIUM (shipping AI features, but nothing revolutionary yet)
│   ├── Market Threat: HIGH (just raised Series B, hiring aggressively, expanding to enterprise)
│   ├── Talent Threat: LOW (losing engineers, struggling to hire senior)
│   └── Timeline to Major Competitive Pressure: 3–6 months
│
├── RECOMMENDED ACTIONS (Priority Order):
│   ├── 1. IMMEDIATE (This Week):
│   │   ├── Respond to pricing change with "value-not-price" messaging
│   │   ├── Get your price competitive (if you're premium, own it; if you're value, undersell)
│   │   └── Alert sales team: Expect RivalFlow poaching attempts
│   │
│   ├── 2. SHORT-TERM (Next 30 Days):
│   │   ├── Audit your AI feature roadmap vs. their "AI Workflow Builder"
│   │   ├── Accelerate any differentiated features you have in backlog
│   │   ├── Hire engineering talent (they're losing talent; hire their ex-employees)
│   │   └── Plan 2–3 major feature launches (match their velocity)
│   │
│   ├── 3. MEDIUM-TERM (3–6 Months):
│   │   ├── Consider acquisition discussion with their ex-VP Product (might join your team)
│   │   ├── Build enterprise features (they're going up-market; get there first)
│   │   └── Expand your partnership strategy (they're doing Slack; do 3–4 more integrations)
│   │
│   └── 4. STRATEGIC (6–12 Months):
│       ├── Evaluate acquisition opportunity (they're expensive but growing)
│       ├── Plan product differentiation (AI features will commoditize; find your moat)
│       └── Expand team in go-to-market (Series B money = aggressive sales coming)

└── Monitoring Frequency:
    ├── Pricing: Daily checks
    ├── Product/Hiring: Weekly checks
    ├── Social/News: Daily alerts
    ├── Full Report: Weekly summary to leadership
    └── Alert Threshold: Flag on any major change (price >10%, hiring >5, fundraising event)

Why this matters: Competitive surprise kills deals. You need to know when competitors raise funding, cut prices, or launch features before your customers tell you. This actor gives you 72-hour headstart on every competitive move. That's enough time to respond with a story, not a panic.

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🎯 Use Cases

• C-suite executives monitoring strategic competitive moves (pricing, fundraising, pivots)
• Product teams tracking competitor feature launches to avoid building what's commoditizing
• Sales teams responding in real-time to competitor pricing or feature changes
• Marketing teams adjusting messaging when competitors reposition
• Board meetings with real-time competitive landscape data (not stale reports)

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📊 Sample Output

{
  "monitoring_session": {
    "monitored_competitors": 5,
    "monitoring_start_date": "2025-01-10",
    "report_generated": "2025-02-26"
  },
  "competitor": {
    "name": "RivalFlow",
    "id": "competitor_001",
    "industry": "SaaS Automation"
  },
  "pricing_intelligence": {
    "current_pricing": [
      {
        "tier": "Starter",
        "price_usd_monthly": 99,
        "previous_price": 129,
        "price_change_percentage": -23,
        "date_changed": "2025-01-08",
        "days_since_change": 3
      }
    ],
    "price_change_history": [
      {
        "date": "2025-01-08",
        "change": "Starter: $129 → $99",
        "implied_motivation": "Chasing volume, likely cash flow pressure"
      }
    ]
  },
  "product_launches": {
    "recent_launches": [
      {
        "feature": "AI Workflow Builder",
        "launch_date": "2025-01-12",
        "announcement_channels": ["Product Blog", "Product Hunt"],
        "threat_level": "MEDIUM",
        "analysis": "Nice feature, but not game-changing"
      }
    ],
    "roadmap_signals": [
      {
        "inferred_project": "ML-powered Automation",
        "signal_source": "Senior ML Engineer job posting",
        "estimated_launch_window": "Q2 2025"
      }
    ]
  },
  "hiring_intelligence": {
    "recent_hires_30_days": 12,
    "departments": {
      "engineering": 7,
      "sales": 3,
      "operations": 2
    },
    "monthly_growth_rate": 0.08,
    "open_positions": 8,
    "notable_departures_90_days": 3,
    "talent_flight_risk": "MEDIUM"
  },
  "social_momentum": {
    "twitter": {
      "followers": 28400,
      "follower_growth_30_days": 4200,
      "growth_rate_monthly": 0.17,
      "engagement_rate": 0.021,
      "industry_avg_engagement": 0.008
    },
    "content_velocity_monthly": {
      "blog_posts": 8,
      "videos": 3,
      "webinars": 2
    }
  },
  "news_signals": {
    "recent_announcements": [
      {
        "announcement": "Series B Funding",
        "amount_usd": 15000000,
        "investor": "Sequoia Capital",
        "date": "2025-01-10",
        "implications": "Aggressive hiring and GTM expansion ahead"
      }
    ],
    "media_mentions": [
      {
        "publication": "Forbes",
        "headline": "5 Automation Platforms to Watch",
        "date": "2025-01-15"
      }
    ]
  },
  "threat_assessment": {
    "overall_threat_level": "MEDIUM-HIGH",
    "threat_by_category": {
      "pricing": "MEDIUM",
      "product": "MEDIUM",
      "market_position": "HIGH",
      "talent": "LOW"
    },
    "timeline_to_major_pressure_months": 3
  },
  "recommended_actions": [
    {
      "priority": 1,
      "timeline": "This week",
      "action": "Respond to pricing change with value-not-price messaging"
    },
    {
      "priority": 2,
      "timeline": "Next 30 days",
      "action": "Accelerate AI feature roadmap and match their launch velocity"
    }
  ]
}

Field Guide:

• threat_level — HIGH means immediate response needed; MEDIUM means 30-day action plan; LOW means monitor only
• price_change_percentage — >15% shift signals strategy change (desperation or confidence)
• recent_hires + salary_data — ratio tells you their growth burn rate and urgency
• funding — fresh capital = 12–18 months of aggressive moves coming
• timeline_to_major_pressure — your roadmap must accelerate by this date

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🔗 Integrations & Automation

Slack Daily Brief: Every morning, summary of competitor moves with threat level and recommended actions.

Email Weekly Reports: Comprehensive competitive intelligence sent to exec team every Friday.

MCP Compatible: AI agents can request current competitive positioning on-demand. "What's RivalFlow's latest product strategy?"

Webhook to CRM: Competitor funding announced → auto-alert account managers of increased competition risk.

Webhook to Product: Major competitor feature launch → auto-notify product team with feature analysis and threat assessment.

Learn about Apify integrations →

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🔗 Works Great With

• Small Business OSINT — Deep-dive into competitor company metrics, team structure, and funding timeline.
• Marketing Intel Scanner — See competitor ad spend, SEO ranking, and content strategy in detail.
• LinkedIn Stealth Scraper — Extract full employee lists of competitors to identify poach targets or defection risks.
• Contact Email Finder — Get verified emails for competitor leadership to conduct customer interviews.
• SaaS Sales Intel — Analyze competitor tech stack and infrastructure investments.

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💰 Cost & Performance

Typical run: Continuous monitoring of 5 competitors with daily alerts for $2.50/day ($75/month).

That's less than one lunch per day for complete competitive intelligence.

Compare: Gartner competitive reports cost $3,000–5,000. One Gartner report = 50–70 months of continuous monitoring.

Volume: Monitor 10+ competitors for $5/day. Entire competitive landscape continuously updated.

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🛡️ Built Right

• Real-time monitoring — pricing checked hourly, news scraped every 4 hours, social scraped every 6 hours
• Change detection — notifies only on material changes (>10% pricing, new major features, funding events)
• Multi-source aggregation — company website, app stores, social media, news APIs, job boards
• Threat scoring — automatically rates competitive moves by impact level
• Historical trending — tracks changes over time to detect strategy shifts
• Alert prioritization — routes critical changes to executives; routine updates to team Slack
• Customizable monitoring — watch specific competitors, specific metrics, specific industries

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Fresh data. Zero guesswork. Be the first to know.

📧 Email alerts · 🔗 Webhook triggers · 🤖 MCP compatible · 📡 API access

Built by Creator Fusion — OSINT tools that actually work.