Pinterest Keyword Research & SEO Tool

Give it a term you care about and it hands back the search terms Pinterest itself suggests around it — each one carrying Pinterest's own relevance score — then expands those terms again, and again, into a deduplicated keyword map. Every term also arrives with the sites and the accounts currently ranking for it, so you can see not just what people search on Pinterest but who is already winning it. Built for content marketers, Pinterest SEO specialists, agencies and shop owners planning pins, boards and blog posts.

What you can do with it

• Build a Pinterest keyword map from one idea. Start with coffee recipe, come back to iced coffee recipe, cold brew coffee recipe, protein coffee recipes, nespresso coffee recipes — scored and ranked by Pinterest, not guessed.
• Prioritise by Pinterest's own relevance score. Every suggested term carries the score Pinterest attaches to it, so a hundred ideas sort themselves into an order worth working through.
• See who already ranks. Each keyword lists the destination sites that show up for it and how often, plus the accounts behind those pins and their follower counts.
• Spot commercial vs inspirational terms. The share of top pins that link out to a website separates terms people use to buy from terms people use to browse.
• Find your competitors' keyword footprint. Run their niche terms and read the site column — the domains that keep reappearing are the ones taking the traffic.
• Feed a content calendar. Export the whole map to CSV or Excel, sort by score, and turn the top rows into pin titles, board names and article headlines.

What you get

One row per keyword. Abridged real output:

{
  "type": "keyword",
  "id": "coffee recipe",
  "keyword": "coffee recipe",
  "displayTerm": null,
  "score": null,
  "scoreRank": null,
  "depth": 0,
  "parentKeyword": null,
  "rootKeyword": "coffee recipe",
  "isSeed": true,
  "searchUrl": "https://www.pinterest.com/search/pins/?q=coffee%20recipe",
  "hasRelatedTerms": true,
  "relatedKeywordCount": 10,
  "relatedKeywords": [
    { "term": "iced coffee recipe", "display": "Iced", "score": 11.266658062298308, "rank": 1 },
    { "term": "cold coffee recipes", "display": "Cold", "score": 10.256698227609977, "rank": 2 }
  ],
  "pinsAnalyzed": 24,
  "promotedPinCount": 1,
  "promotedBy": ["roastycoffee"],
  "linkedPinCount": 10,
  "linkedPinShare": 0.417,
  "topDomain": "coffeelink.com",
  "topDomains": [
    { "domain": "coffeelink.com", "pinCount": 2, "bestPosition": 6, "share": 0.083 },
    { "domain": "tr.ee", "pinCount": 1, "bestPosition": 2, "share": 0.042 }
  ],
  "topCreator": "kate526",
  "topCreators": [
    { "username": "kate526", "fullName": "Kate Carnahan Andrews", "followerCount": 475, "pinCount": 2, "bestPosition": 2 }
  ],
  "topPins": [
    {
      "position": 1,
      "id": "1142366261761747210",
      "url": "https://www.pinterest.com/pin/1142366261761747210/",
      "title": "5 Easy Coffee Recipes to Make at Home",
      "imageUrl": "https://i.pinimg.com/originals/e7/95/e0/e795e0f89045dd448725dfc1753579b5.png",
      "domain": null,
      "pinnerUsername": "ambvasc",
      "pinnerFollowerCount": 1,
      "reactionCount": 3
    }
  ],
  "country": "us",
  "servedCountry": "us",
  "scrapedAt": "2026-08-04T13:59:41.171Z"
}

This is a seed row, so it has no score of its own — the scores belong to the ten terms it discovered. Note promotedPinCount and promotedBy: one of the pins Pinterest showed for this term was a paid placement by roastycoffee, so that advertiser is named separately and is deliberately absent from topDomains.

Input reference

Field	Type	Default	What it does
seedKeywords	array of strings	["coffee recipe"]	The terms to start from. Up to 50; blank entries and pasted links are ignored.
depth	integer 0–3	1	Rounds of expansion. 0 keeps only your seeds, 1 adds the terms related to them, 2 adds the terms related to those.
maxKeywords	integer 1–1000	100	Hard cap on how many keyword rows the run may produce. The map stops growing the moment it is reached, so this is also your cost ceiling.
includeTopPins	boolean	true	Attach a sample of the pins currently at the top of each keyword, with images, links and accounts. Turn off for a slimmer spreadsheet.
country	select	United States	Which country's Pinterest results to read. Kept the same for every term in a run so the scores are comparable.

Output fields

Field	Type	Description
keyword	string	The search term this row is about.
score	number	Pinterest's own relevance score for this term against the term it was expanded from. Empty for a seed term you supplied.
scoreRank	number	Where this term sat in its parent's suggestion list, 1 being strongest.
depth	number	0 for a seed, 1 for a term found from a seed, and so on.
parentKeyword	string	The term this one was expanded from.
rootKeyword	string	The seed term this branch grew from.
isSeed	boolean	Whether you supplied this term yourself.
displayTerm	string	The part of the term Pinterest highlights as the differentiator.
searchUrl	string	Direct link to this term on Pinterest.
hasRelatedTerms	boolean	Whether Pinterest publishes any related terms for it.
relatedKeywordCount	number	How many related terms came back (up to ten).
relatedKeywords	array	Those terms with term, display, score, rank and a link.
pinsAnalyzed	number	How many top pins were reviewed to build the columns below.
promotedPinCount	number	How many of the top pins for this term were paid placements. They are kept out of every ranking column below.
promotedBy	array	The accounts paying for those placements, which is a useful read on how contested a term is. Empty when nobody is advertising against it.
linkedPinCount	number	How many of those pins point at an outside website.
linkedPinShare	number	That count as a share of pins reviewed — a quick read on commercial intent.
topDomain	string	The site appearing most for this term.
topDomains	array	Up to ten sites with domain, pinCount, bestPosition and share.
topCreator	string	The account appearing most for this term.
topCreators	array	Up to ten accounts with username, fullName, followerCount, pinCount and bestPosition.
topPins	array	Up to five top pins with position, url, title, altText, imageUrl, domain, link, pinnerUsername, pinnerFollowerCount and reactionCount. null when the option is switched off.
country	string	The country you asked to browse from.
servedCountry	string	The country Pinterest actually served this row from. Normally identical to country; when the two differ, that row was answered for a different market and should not be compared against rows from another run.
scrapedAt	string	When the row was collected (ISO 8601).

Pricing

You pay per keyword row saved, and nothing else.

What you pay for	Price
Each keyword row	$3.00 per 1,000 keywords

Because every row is one keyword, your bill is simply the number of rows you asked for. maxKeywords is a hard ceiling, so a run can never surprise you.

Worked example. Three seed terms at depth 2 with maxKeywords set to 300 produces at most 300 keyword rows: 300 × $0.003 = $0.90. The same job at the default maxKeywords of 100 costs $0.30. A single seed at depth 1 returns eleven rows — about 3 cents.

Limits & what this actor cannot do

• These scores are relevance, not search volume. Pinterest does not publish how many people search a term. The score tells you how strongly Pinterest associates a term with the one it was expanded from, which is what orders your list — it is not a monthly volume figure, and it should not be compared with one from another platform.
• Pinterest offers at most ten related terms per search term. A keyword map therefore grows ten-wide per level, not infinitely, and depth is capped at three levels.
• Some terms simply have no keyword data. For those, hasRelatedTerms is false. Pinterest still fills the page with loosely-connected pins in that situation, so for such a term the site and account columns should be treated as noise rather than as a ranking.
• Top pins carry no save, repin or comment totals. Pinterest does not publish those alongside search results. Reaction counts, images, links and accounts are included; save counts are not.
• Results are personalised by country, so the same seed term read from a different country can return a different map. Each run keeps one country throughout for exactly that reason, and every row states the country it was actually served from in servedCountry — so if a run could not be answered for the country you picked, you can see that in the data instead of having to trust the label.
• Everything is a snapshot. Scores, follower counts and the ranking sites all move; re-run on a schedule if you need a trend.
• Many pins are published with no caption of their own. Those arrive with an automatically generated image description instead.
• Paid placements are identified and kept out of the rankings. Pinterest mixes advertising into its own results, and an advertiser who bought a slot is not a site that ranks for the term. Those pins are counted in promotedPinCount and the advertisers named in promotedBy, so you can read how contested a term is without an advertiser ever appearing in topDomains or topCreators.
• Speed depends on the size of the job and on Pinterest's own response times. No fixed throughput is promised.
• Pinterest's terms govern automated access. You are responsible for using the output lawfully, in line with the source site's terms, and for handling any personal data in line with applicable privacy law.

FAQ

Do I need a Pinterest account? No. Nothing is needed beyond your seed terms.

Does it need my login or password? No. It never asks for one and could not use one.

Are these monthly search volumes like Google Keyword Planner? No, and any tool claiming Pinterest volumes is estimating. What you get here is Pinterest's own relevance score for each suggested term, which is published, real, and good for ranking a list from strongest to weakest.

Is the data complete? It is complete for what Pinterest publishes: up to ten related terms per term, and the top pins Pinterest shows for that term. It is not an exhaustive index of everything on Pinterest, and terms Pinterest has no keyword data for come back marked as such rather than being quietly padded.

Can I schedule it? Yes. Schedule it weekly or monthly and compare the score column over time to see which terms are gaining.

How do I keep the cost predictable? Set maxKeywords. The map stops growing the instant that number of rows exists, whatever depth says.

Why did a term I supplied come back with an empty score? Seed terms are yours, not Pinterest's suggestions, so Pinterest has no score to attach to them. Every term the run discovers does carry one.