The Artifact Machine Brand Kit Extractor

A small artifact for scraping brand colors, typography, logos, favicon, and metadata from any public webpage using a real headless Chromium browser.

Use this Actor before a rebranding project, competitive analysis, design-system kickoff, or brand audit. It renders the page in a real browser, runs parallel extractors for colors, fonts, logos, meta tags, and favicon, and returns a structured brand kit.

Pulled from The Artifact Machine: generated, tested, and cleaned up by a human.

What It Extracts

• Brand name — site name, og:site_name, or title
• Colors — CSS variables, computed element colors, theme-color meta tag, and palette extraction
• Typography — font-family declarations from headings and body text
• Logos — header images, inline SVGs, og:image, and screenshot crop fallback
• Favicon — standard and apple-touch-icon variants
• Buttons — detected border radius for UI consistency

If the browser scrape is blocked, the Actor falls back to static HTTP fetch (web manifest, meta tags, icons) to return a partial kit.

Best For

• brand audits and competitive analysis
• design-system kickoffs
• website redesign planning
• agency client onboarding
• automated brand monitoring

Input

{
  "url": "https://example.com"
}

Output

The Actor writes one dataset item and an OUTPUT key-value record with:

• brand name, colors (primary, secondary, accent, background, text, header)
• typography (heading and body font stacks)
• logos (type, URL, source)
• favicon URL and type
• button border radius
• source metadata (browser/fallback, any error info)

Limits

• This Actor extracts brand assets from one submitted URL.
• Results depend on what the page exposes in CSS, meta tags, and DOM structure.
• Some sites block headless browsers — the static fetch fallback provides partial results.
• Logos extracted as screenshot crops are approximate and should be reviewed.
• No external brand API keys are required; all extraction is done from the public webpage.

Pricing

Use pay-per-event pricing based on completed brand kit reports. Suggested starting price: $3.00 to $8.00 per completed brand kit extraction after private runtime cost is measured.