AI Review Analyzer: Sentiment & Insights from Review Sites

Scrape customer reviews from ANY review website and get AI-powered business intelligence: sentiment analysis, customer pain points, competitive strengths, and strategic recommendations. No CSS selectors, no API keys, no per-site configuration needed.

⚡ What It Does

1. Scrapes customer reviews from any review page URL you provide
2. Extracts every review using AI (author, rating, text, date), adapting to any page layout automatically
3. Analyzes all reviews with AI for deep business intelligence: sentiment distribution, recurring themes, customer pain points, competitive strengths, and actionable recommendations
4. Outputs structured dataset: raw reviews + comprehensive AI analysis report

No CSS selectors. No site-specific code. The AI adapts to any page structure. When a website changes its design, the AI still works, no maintenance needed.

🏆 Why This Actor vs Competitors

Feature	AI Review Analyzer	Other AI Scrapers	Traditional Scrapers
AI sentiment analysis	Full report with themes, pain points, recommendations	Raw data only	Raw data only
Works on any review site	Universal	Universal	Per-site code
API key needed	AI tokens included	Bring your own	N/A
Adapts to layout changes	AI-powered	AI-powered	Breaks on changes
Price per URL	$0.015	$0.020-$0.025	$0.003 (no AI)
Custom instructions	Per-run custom prompt	Fixed schema	N/A
Competitive intelligence mode	Strategic recommendations	No	No

Other Actors give you raw review data. This Actor gives you raw data PLUS AI-generated business insights: what customers love, what they hate, and what to do about it. Plus, it costs less.

📋 Supported Sites

This Actor works on any page with customer reviews. Here are some popular sites:

Site	Works out of the box	Needs residential proxy
SiteJabber	Yes
Booking.com	Yes
TrustSpot / RaveCapture	Yes
Glassdoor		Recommended
TripAdvisor		Recommended
Yelp		Recommended
ProductHunt		Recommended
Capterra		Recommended
Trustpilot		Recommended
G2		Recommended
ConsumerAffairs		Recommended
Etsy		Recommended
Other review sites	Yes	For sites with anti-bot protection

For sites in the "Needs residential proxy" column, enable residential proxy in Apify run settings for best results.

📥 Input

Field	Type	Required	Default	Description
startUrls	array	Yes	localhost example	URLs of review pages
maxReviews	integer	No	10	Max reviews to extract per URL (1-500)
analysisType	enum	No	detailed	summary, detailed, or competitive
customPrompt	string	No	empty	Extra AI instructions (e.g. "Focus on shipping complaints" or "Output in Indonesian")

Example Input

{
  "startUrls": [
    { "url": "https://www.sitejabber.com/reviews/amazon.com" },
    { "url": "https://www.tripadvisor.com/Restaurant_Review-g294229-d1234567-Reviews-..." }
  ],
  "maxReviews": 10,
  "analysisType": "detailed",
  "customPrompt": "Focus on customer service quality and shipping speed"
}

📤 Output

Review Records (type: "review")

Each individual extracted review with rating, author, text, and date.

Analysis Record (type: "analysis")

AI-generated insights per URL:

• overallSentiment: positive / neutral / negative
• averageRating: computed from extracted ratings
• sentimentDistribution: percentage breakdown
• topThemes: most mentioned topics with per-theme sentiment
• customerPainPoints: top issues customers complain about
• competitiveStrengths: what customers praise most
• keyQuotes: representative quotes from real reviews
• recommendations: actionable business recommendations

Competitive Intelligence mode adds:

• competitiveWeaknesses: areas competitors could exploit
• strategicRecommendations: with priority, impact, timeframe
• marketingOpportunities: angles derived from positive reviews
• improvementActions: immediate fixes from negative reviews

💰 Pricing

$0.015 per URL analyzed ($15 per 1,000 URLs). All analysis types included at the same flat price.

Volume	Cost
10 URLs	~$0.15
100 URLs	~$1.50
1,000 URLs	~$15.00

No hidden costs. No API key required. AI tokens included in the price.

🎯 Use Cases

• Business owners: understand what customers really think across review platforms
• Marketers: competitive intelligence on competitors' reviews and reputation
• Sales teams: pre-meeting research on prospects and their customers
• Investors: due diligence on retail, F&B, hospitality businesses
• Agencies: batch analysis for client reputation reports
• Product managers: aggregate user feedback across platforms into actionable insights
• AI agents: MCP-compatible for automated review monitoring workflows

🔧 Technical

• Runtime: Node.js 20 (Apify platform)
• Crawler: HTTP-based (got-scraping), fast and cost-efficient
• AI Model: Included (Advanced AI, fast, accurate, JSON-structured output)
• Memory: 512 MB (default)
• Timeout: 300s default