Schema Markup & JSON-LD Validator

Structured Data Extractor & Validator pulls the schema markup out of any list of pages, in all three formats (JSON-LD, Microdata and RDFa), and checks each item against a checklist of the core properties Google's rich-result guidelines expect. You get the schema.org types on every page, the properties each JSON-LD item has, and a plain-English list of what is missing. It uses plain HTTP with a real JSON parser, so you can audit a whole site in one run.

Pricing: pay per result: $1.50 per 1,000 results ($0.15 per 100, $15.00 per 10,000), plus $0.00005 per run start. One result = one URL checked.

What data you get (one row per URL)

Field	What it is
url, statusCode	The page and its HTTP status
formats	How many items were found in each format: { jsonLd, microdata, rdfa }
detectedTypes	Count of each schema.org type found in JSON-LD
jsonLd	Each JSON-LD item's type and the property keys it has
microdataTypes, rdfaTypes	Types found in Microdata and RDFa
hasStructuredData	true if any structured data was found
issues, issueCount	Plain-English problems, e.g. "Article missing required: datePublished, author"
valid	true when no issues were found

What it validates

JSON-LD items of these types are checked for these properties:

Type	Properties checked
Article, NewsArticle, BlogPosting	headline, image, datePublished, author
Product	name, image, plus one of offers, review or aggregateRating; each offer needs price and priceCurrency
Organization	name, url
LocalBusiness	name, address
FAQPage	mainEntity
BreadcrumbList	itemListElement
Recipe	name, image, recipeIngredient, recipeInstructions
Event	name, startDate, location
JobPosting	title, description, datePosted, hiringOrganization
VideoObject	name, thumbnailUrl, uploadDate

It also reports JSON-LD blocks that contain invalid JSON, a common reason rich results silently disappear.

How to use it

1. Paste your page URLs into URLs (one per line, or upload a list).
2. Click Start.
3. Filter the results on valid = false to get your fix list, or export to CSV or Excel.

Input example

{
  "startUrls": [
    { "url": "https://apify.com" },
    { "url": "https://example.com/product/blue-widget" }
  ]
}

Output example

A real row from a test run on https://apify.com (14 Oct 2026):

{
  "url": "https://apify.com",
  "statusCode": 200,
  "formats": { "jsonLd": 3, "microdata": 0, "rdfa": 0 },
  "detectedTypes": { "Organization": 1, "WebSite": 1, "SoftwareApplication": 1 },
  "jsonLd": [
    { "type": "Organization", "keys": ["name", "legalName", "url", "logo", "description", "foundingDate", "vatID", "address", "sameAs", "contactPoint"] },
    { "type": "WebSite", "keys": ["name", "url", "publisher"] },
    { "type": "SoftwareApplication", "keys": ["name", "url", "description", "applicationCategory", "operatingSystem", "provider", "offers", "softwareHelp"] }
  ],
  "microdataTypes": [],
  "rdfaTypes": [],
  "hasStructuredData": true,
  "issues": [],
  "issueCount": 0,
  "valid": true
}

Pricing

URLs checked	Cost
100	$0.15
1,000	$1.50
10,000	$15.00

One result per URL, plus $0.00005 per run start. Apify's free plan includes monthly platform credit you can use to try it, and free-plan users get the same features.

Use it with the API, Make, Zapier or Google Sheets

curl -X POST "https://api.apify.com/v2/acts/autoloom~structured-data-extractor/run-sync-get-dataset-items?token=YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"startUrls":[{"url":"https://apify.com"}]}'

Send results to Google Sheets, Make, Zapier or n8n through Apify's integrations, or schedule a weekly run to catch markup that breaks after a site update.

FAQ

Is this the same as Google's Rich Results Test? No. It is a bulk checklist of core properties, listed above, so you can scan hundreds of pages at once and see what is missing. Use Google's own test to confirm a specific page's rich-result eligibility.

Does it render JavaScript? No. It reads the HTML the server returns. Markup injected only by JavaScript in the browser (for example by some tag managers) will not be found.

Which types are validated? The ones in the table above. Other types are still extracted and counted, just not checked for properties.

What about sites that block bots? You still get a row with the status code, so you can see which pages could not be read.

Is it legal? It reads publicly available pages, the same way a browser does. Only audit sites you have the right to access.

Related tools from autoloom

• SEO Meta Tag Extractor & On-Page SEO Audit: titles, meta, headings and a 0–100 SEO score
• Open Graph & Social Preview Checker: how links look when shared
• Sitemap & URL Extractor: every URL a site publishes, ready to validate

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