UK Business Leads — AI Lead Scoring, Director Lookup & Outreach

Find newly opened UK businesses on Google Maps. Every result includes the registered director's name from Companies House, AI lead scoring, website quality analysis, and a personalised cold email written to that specific business — all built-in, no API keys needed.

Free trial: 50 businesses, all features on

No credit card. No API keys. No configuration. Run it and see exactly what you get.

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Why this is different from every other UK scraper

1. Director name from Companies House — nobody else does this

Every other Maps scraper gives you a business name. This gives you a person.

We cross-reference the UK government's Companies House register and return the registered director's first name for every business. Your cold email starts "Hi James," — not "Hi there,".

That one change doubles open rates. It's not a gimmick — it's the difference between looking like everyone else and looking like you've done your homework.

2. HOT / WARM / COLD lead scoring

Every business is scored automatically based on how recently it opened:

• Incorporated in the last 3–12 months (Companies House)
• First Google Maps review within 2–8 weeks
• Very few reviews (still building reputation)
• Unclaimed Google listing
• No website or weak website

A restaurant with 3 reviews, incorporated 6 weeks ago, with no website = HOT. A chain with 1,400 reviews = COLD. Work the list top to bottom and only call the ones worth calling.

3. Ready-to-send outreach — personalised, not templated

The AI writes three messages per business using the director's name, the actual review text, and the specific website issue spotted:

• Email — 90 words, addressed by first name, references something real about their business, direct CTA
• LinkedIn message — 300 chars, connection request style
• SMS — 160 chars, casual, name-first

These are not fill-in-the-blank templates. They reference specific things: "noticed your site is missing a contact form", "incorporated 8 weeks ago", "your lamb rack got singled out in three reviews".

4. Website quality score 0–10

We visit every website and score it, flagging: no SSL, no contact form, no booking link, no social links, no reviews/testimonials, no mobile viewport, no call-to-action. Instant pitch hook for any web or marketing agency.

5. Search any business type — not just presets

Use the built-in categories or enter your own search terms: "accountant", "solicitor", "mortgage broker", "web design agency", "fitness coach" — anything Google Maps recognises.

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What you get per lead

Field	Detail
Name, address, phone	Phone normalised to +44 format
Email	Scraped from their website across 14 contact page paths + obfuscation decoding
Email type	Personal (james@bistro.co.uk) or generic (info@)
Website	URL with UTM/tracking params stripped
Social media	Facebook, Instagram, TikTok, LinkedIn — clean profile URLs
Director name	From Companies House — most recently appointed active director
Company number, type, age	Private Limited, LLP, CIC, etc.
Incorporation date	Exact date the company was registered
SIC codes	Industry classification code(s)
Lead score	HOT / WARM / COLD with full reason breakdown
Website score	0–10, with specific issues listed
Google profile score	0–10, flags missing phone/photos/hours/description
Reviews	Up to 5 newest, with star ratings
Review sentiment	Positive / mixed / negative + one-sentence summary
Target customer	Who this business serves
Price tier	Budget / mid / premium
Likely needs	What marketing/digital services they visibly lack right now
Email template	90-word personalised cold email, signed with your name
LinkedIn message	300-char connection request
SMS template	160-char text message
Hours, price level, highlights	Open/closed status, £ tier, amenity chips
Booking URL	If they use OpenTable, Treatwell, Booksy, Fresha, etc.
Unclaimed listing	YES if they haven't claimed their Google profile
Estimated open date	Derived from first review date
Place ID, lat, lng	For mapping, CRM imports, deduplication

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Best way to use — by business type

Web & digital marketing agencies

Your window is the first 30–60 days after a business incorporates. After that, most have already been pitched by competitors or found someone themselves.

Recommended settings:

• Cities: your target region (start with one or two)
• Category: restaurant, hair salon, gym, beauty salon — or use Custom Search Terms for any type
• Max Reviews: 30 (filters to businesses still building their reputation)
• Add your name + service in the Outreach section

What to do with the output:

1. Sort by leadScore — work HOT first
2. Look at websiteIssues — this is your pitch hook (e.g. "no contact form, no mobile viewport")
3. The emailTemplate is already written — copy it, check the director name is right, send
4. For the ones with no email, use the linkedinMessage instead
5. Set up a Zapier webhook to push HOT leads straight into your CRM

Pro tip: Schedule this actor weekly with Incremental Mode on. Wake up every Monday to businesses that incorporated last week — none of which you've already emailed.

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Accountants & bookkeepers

New companies need bookkeeping from day one. Most don't choose an accountant until month 2 or 3, when the first VAT question hits. Getting there in month 1 means you're already in the conversation.

Recommended settings:

• Custom Search Terms: ["restaurant", "hair salon", "gym", "retail", "trades"] — any category that generates new limited companies
• Max Reviews: 50
• Date Range Days: 90 (businesses whose first review appeared in the last 3 months)

What to do with the output:

1. Filter for incorporationDate within the last 6 months — these are the ones who haven't set up payroll or VAT yet
2. Look at sicCodes — certain SIC codes (56101 restaurant, 96020 hairdressing) indicate sole traders who become Ltd companies and need full bookkeeping immediately
3. The emailTemplate references their business type and how recently they incorporated — edit the sign-off, send

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Recruiters & staffing agencies

A company incorporated last month needs staff. They haven't been to Reed or Indeed yet — they're still building out the basics.

Recommended settings:

• Custom Search Terms: ["restaurant", "construction company", "care home", "logistics"]
• Max Reviews: 30
• Cities: wherever you place candidates

What to do with the output:

1. Filter for companyAge under 6 months
2. Look at sicCodes to match industry to the roles you fill
3. The directorName means your first call or email uses their name — significantly better answer rate than "Dear Hiring Manager"

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Equipment & supplies (POS, furniture, kitchen, fit-out)

A restaurant incorporated 8 weeks ago needs furniture, POS systems, kitchen equipment, signage, uniforms. You're the first supplier to call.

Recommended settings:

• Category: restaurant, cafe, gym, beauty salon
• Max Reviews: 15 (caught before they're fully equipped)
• Incremental Mode: on (weekly runs so you catch them at opening, not 6 months later)

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PR & media

New openings are news. Most journalists find them after they've already been open 3 months.

Recommended settings:

• Date Range Days: 30
• Max Reviews: 20
• No other filters

The openedText and lastReviewDate fields tell you exactly how new they are. The description field (Google's editorial summary, where it exists) gives you the hook for a piece.

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Pricing

Free: 50 businesses — every feature included. No credit card, no expiry.

Paid: $0.10 per business — billed only when a lead is successfully scraped. No subscription. All features always included. Stop and start any time.

Leads	Cost	What you get
50	Free	Full output — director name, AI email, website score, lead score
100	$10	100 leads with director names and personalised outreach
500	$50	500 leads — one month of a UK city's new businesses
1,000	$100	1,000 leads — serious outreach volume
5,000	$500	5,000 leads — agency-scale campaign

For comparison: Hunter.io charges $0.13 per domain search — email address only, no AI, no director name, no lead scoring. This is $0.10 for the full package.

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Setup — 3 steps

Step 1 — Where to search Set Cities (e.g. London, Manchester, Bristol) or Postcodes for precise radius targeting.

Step 2 — What to search for Pick a Category — or use Custom Search Terms for any business type. Set Max Reviews to 30 to target new businesses.

Step 3 — Personalise your outreach Add your name, business name, and what you offer in the Outreach section. The AI uses this to write emails signed by you.

That's it. Run it.

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Optional: boost performance

• Hunter.io API key — increases email discovery from ~35% to ~60%. Free tier available at hunter.io.
• Your own Anthropic key — if you run thousands of businesses per month and want dedicated API capacity. Not required — Claude Haiku is built in.
• Your own Gemini key — same as above, Gemini 2.5 Flash fallback built in.

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Delivery options

Connect results to your existing tools:

• Google Sheets — append every lead automatically. Share the sheet with your team.
• Webhook / Zapier / Make — one POST per lead. Connects to HubSpot, Salesforce, Pipedrive, Notion, Airtable, 1,000+ other tools.
• HubSpot — push contacts directly via private app token. No Zapier needed.
• Slack — post a digest of HOT leads and competitor alerts to your team channel.
• Email — receive results as a CSV attachment after each run.

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Scheduling (recommended)

Schedule this actor to run every Monday morning. Turn on Incremental Mode — it skips businesses from previous runs so you only get new ones. Wake up to a fresh inbox of businesses that incorporated or got their first review in the last 7 days, each with a ready-to-send email.

30 seconds to set up in the Apify scheduler.

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Data notes

• Director name: pulled from the UK Companies House public register. Returns the most recently appointed active director. Match confidence is high for limited companies; sole traders and partnerships may not be registered.
• Email: scraped from the business website across 14 page paths including contact, about, team, get-a-quote, book. Found for ~35–40% of businesses. Hunter.io key increases this to ~60%.
• Opening date: estimated from the date of the first Google Maps review. Google typically lags the real opening date by 1–4 weeks.
• AI: runs on Claude Haiku (Anthropic) by default — built in, no key needed. Falls back to Gemini 2.5 Flash if Claude is unavailable.
• Lead scoring: businesses are scored based on signals visible at scrape time. A business may be new but score COLD if it already has many reviews or a strong website — that's accurate scoring, not a bug.

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Questions or issues?

Leave a review on the actor page or contact through Apify. Response within 24 hours.