SuperBrugsen Scraper - Danish Grocery Products & Prices

What does SuperBrugsen Scraper do?

SuperBrugsen Scraper extracts structured rows from current superbrugsen.dk leaflet offers. It returns product IDs, offer IDs, names, DKK prices, unit quantities, validity windows and product or leaflet links. It is built for tracking advertised grocery offers, not for dumping a full shelf catalog.

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Key features

• 🛒 Current SuperBrugsen leaflet products — export active SuperBrugsen leaflet rows with structured product IDs where the leaflet exposes them, plus offer IDs, names, prices, validity windows and product or leaflet links.
• 💰 Product price fields — each row carries the active offer price in DKK, optional normalPrice, computed discountPercent and the offer validity window for price monitoring.
• ⚖️ Per-unit comparison pricing — when the leaflet exposes enough quantity data, the actor computes comparePrice and compareUnit such as kr/kg, kr/l or kr/pcs.
• 🔍 Keyword filtering — use query to filter current rows by product name, offer title or description text. Leave it empty to export all active SuperBrugsen leaflet rows in one run.
• 📦 Compact mode — drop page coordinates and secondary catalog fields when you only need essential offer data for dashboards, agents or LLM workflows.
• ♻️ Incremental mode — track leaflet rows by stable row ID and emit changeType, firstSeenAt, lastSeenAt and expiredAt for price monitoring and weekly offer change detection.
• 🔔 Notifications — Send product alerts to Telegram, Discord, Slack, WhatsApp or a generic webhook, with optional change-only notifications when incremental mode is enabled.
• 🔌 MCP connectors — Send scraped product rows to a connected app such as Notion, Sheets, Slack or an issue tracker through Apify MCP connectors.

What data can you extract from superbrugsen.dk?

Each result is a SuperBrugsen leaflet row with fields such as leafletRowKey, productId, offerId, name, description, price, currency, quantityText, comparePrice, validFrom, validTo, changeType, firstSeenAt, lastSeenAt, expiredAt, productImageUrl, productUrl and viewerUrl. Product IDs and product images are filled for leaflet product rows where the source exposes product-level data; paged-only catalog rows are split into source-exposed choices such as A, B eller C when the leaflet text names them, otherwise they remain offer-level rows without productId. In standard mode, catalog context such as catalog tags, publication types and hotspot coordinates is included where available. In compact mode, only the core product fields are returned.

Input

The main inputs are a search keyword and a result limit. Additional filters and options are available in the input schema.

Key parameters:

• query — Optional keyword filter across product names and descriptions, e.g. "mælk", "kaffe", "økologisk". Leave empty to export all matching leaflet products.
• catalogIds — Optional exact catalog IDs. Leave empty to use active SuperBrugsen catalogs automatically. (default: [])
• maxResults — Maximum number of product rows to emit. Use 0 for unlimited. (default: 0)
• sortBy — Optional ordering before maxResults is applied. (default: "discount-desc")
• includeCatalogInserts — Include catalog inserts such as wine or themed leaflets when they are active. (default: true)
• includeFutureCatalogs — Include catalogs whose validity window starts in the future. (default: false)
• includeExpiredCatalogs — Include catalogs whose validity window already ended. (default: false)
• incrementalMode — Compare leaflet rows against previous run state and emit NEW, UPDATED and optionally EXPIRED rows. (default: false)
• stateKey — Stable identifier for incremental tracking. Leave empty to auto-generate from query, catalog IDs, sorting, maxResults and catalog filters.
• emitUnchanged — Include rows with no detected change in incremental output. (default: false)
• emitExpired — Include rows that disappeared since the previous run for the same state key. (default: false)
• telegramToken — Telegram bot token from @BotFather. Required for Telegram notifications.
• ...and 14 more parameters

Input examples

Basic search — Keyword-driven search with a result cap.

→ Full payload per result — all standard fields populated where the source provides them.

{
  "query": "mælk",
  "maxResults": 50
}

Incremental tracking — Only emit products that changed since the previous run with this stateKey.

→ First run builds the baseline state. Subsequent runs emit only records that are new or whose tracked content changed. Set emitUnchanged: true to include unchanged records as well.

{
  "query": "mælk",
  "maxResults": 200,
  "incrementalMode": true,
  "stateKey": "mælk-tracker"
}

Compact output for AI agents — Return only core fields for AI-agent and MCP workflows.

→ Small payload with the most important fields — ideal for piping into LLMs without token overhead.

{
  "query": "mælk",
  "maxResults": 50,
  "compact": true
}

Output

Each run produces a dataset of structured product records. Results can be downloaded as JSON, CSV, or Excel from the Dataset tab in Apify Console.

Example product record

{
  "leafletRowKey": "6d27199685f38a6f0c1d753a1f32b6906b4d16a0",
  "offerId": "EhZocm0WldDVLlQ2YejuO",
  "productId": "8008863039597",
  "name": "BIANCO FUOCO SALENTO ITALIEN 75 CL 12,5%",
  "offerTitle": "Fuoco",
  "description": "Italien. Før-pris 79,95. Tilbud gælder 19.juni - 2. juli 2026. 75 cl. Literpris 46,67. Frit valg.",
  "price": 35,
  "normalPrice": 79.95,
  "currency": "DKK",
  "discountPercent": 56.2,
  "quantityText": "75 cl",
  "unitSizeFrom": 75,
  "unitSizeTo": 75,
  "unitMeasure": "cl",
  "piecesFrom": 1,
  "piecesTo": 1,
  "comparePrice": 46.67,
  "compareUnit": "l",
  "productImageUrl": "https://image-transformer-api.tjek.com/?_id=v2&u=s3%3A%2F%2Fsgn-prd-bumblebee%2Ffeed-images%2F9e6a0daf4d7733d95561c20979e2b587&w=200&s=6f902f1769c5c868cfbe5531e63da18f",
  "productUrl": "https://superbrugsen.coop.dk/avis/?view_id=1051154",
  "validFrom": "2026-06-18T22:00:00.000Z",
  "validTo": "2026-07-02T21:59:59.000Z",
  "publishedAt": "2026-06-23T22:01:00.000Z",
  "catalogId": "b675VByG",
  "catalogLabel": "Uge 26",
  "catalogValidFrom": "2026-06-25T22:00:00.000Z",
  "catalogValidTo": "2026-07-02T21:59:59.000Z",
  "catalogTypes": [
    "incito",
    "paged"
  ],
  "page": 18,
  "pageImageUrl": "https://image-transformer-api.tjek.com/?u=s3%3A%2F%2Fsgn-prd-assets%2Fuploads%2Fb675VByG%2Fp-18.webp&w=700&s=7db11c8b971a0a1ad8b05836af2c6b34",
  "pageThumbUrl": "https://image-transformer-api.tjek.com/?u=s3%3A%2F%2Fsgn-prd-assets%2Fuploads%2Fb675VByG%2Fp-18.webp&w=250&s=7b2a100d406994d9a4a4044f1188a22c",
  "viewerUrl": "https://superbrugsen.coop.dk/avis/?view_id=1051154",
  "hotspotBox": [
    [
      0.51,
      0.0276842
    ],
    [
      0.51,
      0.49831559999999997
    ],
    [
      0.97,
      0.49831559999999997
    ],
    [
      0.97,
      0.0276842
    ]
  ],
  "scrapedAt": "2026-06-30T20:57:39.423Z",
  "changeType": "NEW",
  "firstSeenAt": "2026-06-30T20:57:39.423Z",
  "lastSeenAt": "2026-06-30T20:57:39.423Z"
}

Incremental fields

When incremental mode is on, each record also carries:

• changeType — one of NEW, UPDATED, UNCHANGED, REAPPEARED, EXPIRED. Default output covers NEW / UPDATED / REAPPEARED; set emitUnchanged: true or emitExpired: true to opt into the others.
• firstSeenAt, lastSeenAt — ISO-8601 timestamps tracking the listing across runs.

How to scrape superbrugsen.dk

1. Go to SuperBrugsen Scraper in Apify Console.
2. Enter a search keyword.
3. Set maxResults to control how many results you need.
4. Click Start and wait for the run to finish.
5. Export the dataset as JSON, CSV, or Excel.

Use cases

• Track SuperBrugsen advertised products and weekly price changes.
• Build dashboards for Danish grocery tilbud and campaign monitoring.
• Export leaflet product data to spreadsheets, BI tools, connected apps or price-alert workflows.
• Send Telegram, Discord, Slack, WhatsApp or webhook alerts when monitored rows change.
• Feed compact product records into AI agents or automated comparison pipelines.

How much does it cost to scrape superbrugsen.dk?

SuperBrugsen Scraper uses pay-per-event pricing. You pay a small fee when the run starts and then for each result that is actually produced.

• Run start: $0.01 per run
• Per result: $0.002 per product record

Example costs:

• 10 results: $0.03
• 25 results: $0.06
• 100 results: $0.21
• 200 results: $0.41
• 500 results: $1.01

Example: recurring monitoring savings

These examples compare full re-scrapes with incremental runs at different churn rates. Churn is the share of products that are new or whose tracked content changed since the previous run. Actual churn depends on your query breadth, source activity, and polling frequency — the scenarios below are examples, not predictions.

Example setup: 250 results per run, daily polling (30 runs/month). Event-pricing examples scale linearly with result count.

Churn rate	Full re-scrape run cost	Incremental run cost	Savings vs full re-scrape	Monthly cost after baseline
5% — stable niche query	$0.51	$0.04	$0.47 (93%)	$1.05
15% — moderate broad query	$0.51	$0.08	$0.43 (83%)	$2.55
30% — high-volume aggregator	$0.51	$0.16	$0.35 (69%)	$4.80

Full re-scrape monthly cost at daily polling: $15.30. First month with incremental costs $1.53 / $2.97 / $5.15 for the 5% / 15% / 30% scenarios because the first run builds baseline state at full cost before incremental savings apply.

Platform usage (compute and proxies) is billed separately by Apify based on actual consumption. Incremental runs consume less on result processing, though fixed per-run overhead stays the same.

FAQ

How many results can I get from superbrugsen.dk?

The number of results depends on the search query and available products on superbrugsen.dk. Use the maxResults parameter to control how many results are returned per run.

Does SuperBrugsen Scraper support recurring monitoring?

Yes. Enable incremental mode to only receive new or changed products on subsequent runs. This is ideal for scheduled monitoring where you want to track changes over time without re-processing the full dataset.

Can I integrate SuperBrugsen Scraper with other apps?

Yes. SuperBrugsen Scraper works with Apify's integrations to connect with tools like Zapier, Make, Google Sheets, Slack, and more. You can also use webhooks to trigger actions when a run completes.

Can I use SuperBrugsen Scraper with the Apify API?

Yes. You can start runs, manage inputs, and retrieve results programmatically through the Apify API. Client libraries are available for JavaScript, Python, and other languages.

Can I use SuperBrugsen Scraper through an MCP Server?

Yes. Apify provides an MCP Server that lets AI assistants and agents call this actor directly. Use compact mode and excludeEmptyFields to keep payloads manageable for LLM context windows.

Is it legal to scrape superbrugsen.dk?

This actor extracts publicly available data from superbrugsen.dk. Web scraping of public information is generally considered legal, but you should always review the target site's terms of service and ensure your use case complies with applicable laws and regulations, including GDPR where relevant.

Your feedback

If you have questions, need a feature, or found a bug, please open an issue on the actor's page in Apify Console. Your feedback helps us improve.

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Getting started with Apify

New to Apify? Create a free account with $5 credit — no credit card required.

1. Sign up — $5 platform credit included
2. Open this actor and configure your input
3. Click Start — export results as JSON, CSV, or Excel

Need more later? See Apify pricing.

Disclaimer

This actor currently covers source-exposed SuperBrugsen leaflet rows. It does not claim to return the full in-store shelf catalog, historical pricing, categories or store-specific availability.