Website SEO Audit

Agencies and consultants auditing client or prospect sites at scale can pull on-page SEO signals, title, meta description, headings, canonical, robots directive, broken links, and robots.txt/sitemap checks, for any list of URLs without a crawler subscription or a headless browser.

Get clean, structured on-page SEO data from any list of URLs as JSON, CSV or Excel, or call it as a tool from Claude, Cursor, ChatGPT or any MCP client. Pay only for the results you receive.

What you get

For each URL: HTTP status, title, meta description, the first H1 plus H1/H2 counts, canonical URL, meta robots directive, a rough word count, the number of images missing alt text, internal vs external link counts, up to 8 of the page's own outgoing links checked for broken status, and whether the site's robots.txt and sitemap.xml exist (checked once per hostname per run, not once per URL).

Every result is a flat record with stable field names, so it drops straight into a spreadsheet, a database or an AI agent's context.

Why use this instead of the website

• $5.00 per 1,000 URLs audited, no crawler subscription or per-seat SaaS fee
• On-page SEO checks (titles, metas, headings, broken links, robots/sitemap) in one flat record per URL, ready for a spreadsheet or a report
• Results in JSON, CSV, Excel or via API, or piped into Zapier, Make, n8n and Google Sheets
• Works as an MCP tool, so an AI agent can audit a page list on demand and summarize the findings
• No browser, no proxies, no personal data: fast runs and a tiny cost per result

Input

Field	Type	Default	Meaning
urls	array		Pages to audit, e.g. https://example.com/pricing
maxResults	integer	100	Cap on results saved. You are charged per result, so this caps your cost.

Example input:

{
  "urls": ["https://example.com", "https://example.com/pricing"],
  "maxResults": 100
}

Output

Sample rows from a live run:

url	title	wordCount	imagesMissingAlt	robotsTxtFound	sitemapFound
stripe.com	Stripe | Financial Infrastructure to Grow Your Revenue	1894	31	true	false
github.com	GitHub · Change is constant. GitHub keeps you ahead. · GitHub	1135	17	true	false
apify.com	Apify: Marketplace of ready-to-run tools for AI	1582	0	true	true
news.ycombinator.com	Hacker News	757	3	false	false

Full example result:

{
  "url": "https://www.apify.com",
  "finalUrl": "https://apify.com/",
  "httpStatus": 200,
  "title": "Apify: Marketplace of ready-to-run tools for AI",
  "metaDescription": "Thousands of tools to automate your business. Get real-time web data, track competitors, generate leads, and integrate your apps and AI agents.",
  "h1": "74,002  tools for your AI",
  "h1Count": 1,
  "h2Count": 11,
  "canonicalUrl": "https://apify.com",
  "metaRobots": "index,follow",
  "wordCount": 1582,
  "imagesMissingAlt": 0,
  "internalLinksCount": 47,
  "externalLinksCount": 42,
  "brokenLinks": [],
  "robotsTxtFound": true,
  "sitemapFound": true,
  "checkedAt": "2026-09-24T22:55:56.834Z"
}

A page with dead outgoing links reports them like this (from a live run of https://news.ycombinator.com, whose own subpages reject HEAD requests, hence the 405s below rather than real 404s, see Limits):

"brokenLinks": [
  { "url": "https://news.ycombinator.com/", "status": 405 },
  { "url": "https://news.ycombinator.com/news", "status": 405 },
  { "url": "https://news.ycombinator.com/newest", "status": 405 }
]

Field reference: url (as given), finalUrl (after redirects), httpStatus, title, metaDescription, h1 (first H1 text), h1Count, h2Count, canonicalUrl, metaRobots (meta robots directive, null if absent), wordCount (rough, HTML stripped), imagesMissingAlt (images with no alt or alt=""), internalLinksCount, externalLinksCount, brokenLinks ({url, status} for up to 8 checked outgoing links that came back with an error status), robotsTxtFound, sitemapFound (checked once per hostname per run), checkedAt.

Pricing

Pay per event. You are charged $5.00 per 1,000 results saved to the dataset, plus a fraction of a cent per run start. Nothing is charged for results you do not receive. Set "Max total charge per run" in the run options to cap spending on any run. When a run reaches your cap it stops cleanly and keeps everything it already saved.

Rough guide: 1,000 results cost $5.00 and take about 500 seconds (one page fetch plus up to 8 link checks per result, paced politely).

Use it from an AI agent (MCP)

This Actor is available as an MCP tool through the Apify MCP server. Add it to your client, then ask the agent for the data in plain language.

Claude Desktop, Claude Code or Cursor (mcp.json / claude_desktop_config.json):

{
  "mcpServers": {
    "apify": {
      "url": "https://mcp.apify.com/?actors=brightpath-data/website-seo-audit",
      "headers": { "Authorization": "Bearer YOUR_APIFY_TOKEN" }
    }
  }
}

ChatGPT and other clients that support remote MCP servers: add https://mcp.apify.com/?actors=brightpath-data/website-seo-audit as a connector with your Apify token.

Example prompt once connected: "Audit these 10 landing pages for missing meta descriptions, thin content and broken links."

Use it from code

curl -X POST "https://api.apify.com/v2/acts/brightpath-data~website-seo-audit/run-sync-get-dataset-items?token=YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"urls":["https://example.com","https://example.com/pricing"],"maxResults":100}'

Python:

from apify_client import ApifyClient
client = ApifyClient("YOUR_APIFY_TOKEN")
run = client.actor("brightpath-data/website-seo-audit").call(run_input={"urls": ["https://example.com", "https://example.com/pricing"], "maxResults": 100})
items = client.dataset(run["defaultDatasetId"]).list_items().items

Limits and fair use

• Up to 10,000 URLs per run.
• Broken-link checking is capped at 8 outgoing links per page (deduped, with mailto:, tel:, javascript: and #-anchor links skipped), so cost and run time per page stay predictable. A page with more links than that only has its first 8 checked.
• Broken-link checks use a HTTP HEAD request. A small number of sites reject HEAD entirely (returning 405) while serving the same URL fine over GET; those show up in brokenLinks even though the page itself is not actually broken, so treat a 405 there differently from a 404 or connection failure.
• robots.txt and sitemap.xml are checked once per hostname per run, not once per URL, so auditing many pages on the same site does not repeat those checks.
• Extraction is static HTML only, with no browser and no JavaScript execution: content injected client-side after page load is not reflected in word count, headings or links.

Data source and legal

This Actor reads only the public HTML and HTTP response headers a page already sends to any visitor's browser, the same way "View Source" or a browser's developer tools would. It does not log in, does not solve or bypass any CAPTCHA or paywall, and link checks are capped and paced for cost and politeness reasons rather than to evade rate limiting. This Actor collects public, non-personal data only and does not bypass logins, paywalls or access controls. You are responsible for how you use the data.

Support

Found a problem or need a field added? Open an issue on the Actor's Issues tab. Fixes for broken runs are prioritized.