Marketing Landing Page QA Actor

An Apify Actor for pre-launch QA of marketing landing pages. It catches common campaign blockers before traffic goes live: missing forms, missing tracking tags, SEO metadata gaps, broken links, weak CTA setup, accessibility smoke issues, and screenshot evidence.

Who this is for

• Marketing web developers
• Demand generation teams
• Marketing operations teams
• Agencies launching campaign pages
• SaaS founders who want a quick launch-readiness check

What it checks

• Page load success and final URL
• Title, meta description, canonical, robots, Open Graph, Twitter tags
• H1/H2/H3 content
• CTA-like links and buttons
• Native forms and common form vendors: Marketo, HubSpot, Pardot, Eloqua, Salesforce, Typeform
• Marketing tags: GTM, GA, Adobe, LinkedIn, Meta, Demandbase, 6sense, Drift, Qualified, Intercom
• Bounded broken-link checks
• Accessibility smoke checks: missing image alt text, unlabeled fields, empty buttons/links, heading issues
• Desktop and mobile screenshots stored in the Apify key-value store

What it does not do

• It does not submit forms.
• It does not log in.
• It does not perform a full Lighthouse or WCAG audit.
• It does not guarantee pixel events fired; it detects script/page presence.

Example input

{
  "urls": ["https://example.com/campaign"],
  "expectedFormProvider": "marketo",
  "expectedTracking": ["gtm", "linkedin"],
  "checkBrokenLinks": true,
  "maxLinksToCheck": 30,
  "takeScreenshots": true,
  "timeoutSecs": 30
}

Local development

npm install
npm run build
npm test
npm run lint
npm start

npm start runs the compiled JavaScript from dist/. Use npm run dev only for quick non-Playwright development; Playwright page.evaluate() functions should be exercised through the compiled build to avoid live-transpiler helper leakage.

For local Actor input, create storage/key_value_stores/default/INPUT.json with the example input.

Output

The Actor pushes one dataset item per audited URL with:

• status: pass, warn, or fail
• score: 0-100
• blockers, warnings, notices
• metadata, forms, tracking, ctas, links, accessibility
• screenshot keys in the default key-value store

Privacy and ethics

This Actor audits public landing pages and does not submit lead forms or collect leads. Use it for pages you own, pages you are authorized to test, or public competitive analysis consistent with applicable terms and law.