🛍️ Shopify Store Leads + App Audit (Reviews, Email, Pixels)

Find Shopify stores in any niche and see exactly which apps they're missing. Type a niche ("organic skincare", "dog treats") or paste store domains. Every store is verified as Shopify and audited: installed apps (reviews, email & SMS, upsell, loyalty, live chat, subscriptions, search, BNPL), ad pixels, theme and catalog. You get opportunity scores for each app category, plain-English pitch reasons, and the store's emails and social profiles.

Built for Shopify app developers, e-commerce agencies and SaaS sales teams · runs the Google Search Scraper for discovery · keyless storefront checks · structured JSON for agents, Zapier, Make and CRMs.

⚡ Why it's different

• Store finder + tech audit + lead score in one run. Other actors give you a store list or a tech list. This one tells you who is missing what you sell, and why.
• App detection that doesn't lie. We read the scripts a store actually loads, Shopify's app blocks and Shopify Web Pixels (the way modern apps install tracking), on the homepage and a product page. Page builders that merely list other apps' names, cookie banners and share buttons don't count.
• Honest by design. Headless storefronts, stores with custom/server-side pixels (Stape, Elevar...), and stores whose pages can't be read are flagged and never pitched (and unread stores are never billed).
• Catalog intelligence: product count, price range and median, % on sale, % in stock, how recently the catalog changed (dormant stores are down-weighted), size tier, theme (vintage / free).
• Bring your own list: domains, or any dataset with store URLs (Google results, store finders, ad libraries).

📋 What you get (per store)

Field	Meaning
storeName, url, domain, myshopifyDomain, description, country, city, currency	Store identity from Shopify's public store info
catalog.productsCount, .priceMin/Median/Max, .onSalePct, .inStockPct, .lastProductUpdateDaysAgo, .topProductTypes	Catalog stats from the public storefront
sizeTier	micro (<20 products) · small (<200) · medium (<1000) · large
theme.name, .schemaName, .isVintageTheme, .isFreeTheme	Theme (and whether it's a pre Online Store 2.0 vintage theme)
appsDetected.reviews / .emailSms / .upsell / .loyalty / .support / .subscriptions / .search / .bnpl	Apps detected per category (100+ app signatures)
pixels, customPixels	Meta, TikTok, Google Analytics 4, Google Ads, Tag Manager, Pinterest, Snap; merchant custom/server-side pixels by name
emails, socials	Public emails and social profiles from the store
opportunity.<category>	0–100 opportunity score per category: reviews, emailSms, adsTracking, upsell, loyalty, support, subscriptions, theme
bestCategory, opportunityScore, score, scoredFor, qualified, pitch, reasons	Best fit, your chosen category's score, qualification and the reasons
isHeadless, isDormant, auditComplete	Honesty flags: headless storefront, catalog untouched for a year, pages couldn't be read

📥 Input

Field	Type	Meaning
keywords	array	Niches to search, e.g. ["organic skincare"], ["dog treats","cat toys"]
maxStoresPerKeyword	integer	Stores per keyword (default 20, max 300)
searchCountry	string	Google country, e.g. us, gb, de, es
category	string	What you sell: all, reviews, emailSms, adsTracking, upsell, loyalty, support, subscriptions, theme
minScore, onlyQualified		Qualification threshold; return (and bill) only qualified stores
storeCountries	array	Keep only stores based in these countries, e.g. ["US","CA"]
domains, datasetId		Audit your own store list, or any dataset with store URLs

Example: dog-treat stores missing email marketing

{ "keywords": ["dog treats"], "maxStoresPerKeyword": 30, "category": "emailSms", "onlyQualified": true }

Example: audit a list of stores

{ "domains": ["allbirds.com", "getfinleys.com", "wigglewow.com"] }

📤 Output (one row per store)

Real output for a store found with the keyword dog treats (the owner's personal email is masked here):

{
  "storeName": "Wigglewow",
  "domain": "wigglewow.com",
  "url": "https://wigglewow.com",
  "description": "Gourmet dog treat manufacturing company focused on making fresh treats daily while providing employment opportunities to adults with special needs made in Louisville, KY. ",
  "country": "US",
  "city": "Peewee Valley",
  "province": "Kentucky",
  "currency": "USD",
  "shipsToCountries": 2,
  "catalog": {
    "productsCount": 22,
    "collectionsCount": 14,
    "productsSampled": 22,
    "newestProductDaysAgo": 0,
    "lastProductUpdateDaysAgo": 0,
    "priceMin": 3.95,
    "priceMedian": 12.95,
    "priceMax": 300,
    "onSalePct": 1.2,
    "inStockPct": 86.9,
    "topProductTypes": [
      "Dog Treats",
      "Shirts",
      "Gift Card"
    ],
    "vendorsCount": 1
  },
  "sizeTier": "small",
  "theme": {
    "name": "test",
    "schemaName": "Brooklyn",
    "schemaVersion": "14.1.5",
    "themeStoreId": 730,
    "isFreeTheme": true,
    "isVintageTheme": true
  },
  "appsDetected": {
    "reviews": [
      "Loox"
    ],
    "upsell": [
      "Bold Upsell"
    ],
    "subscriptions": [
      "Appstle"
    ]
  },
  "appsCount": 3,
  "pixels": [
    "customPixel",
    "googleAnalytics",
    "tiktokPixel"
  ],
  "customPixels": [
    "Google Analytics tag (migrated)"
  ],
  "isHeadless": false,
  "emails": [
    "<owner email on the store site>"
  ],
  "socials": {
    "facebook": "https://www.facebook.com/pages/category/Pet-Supplies/Wigglewow-101959081162330",
    "instagram": "https://www.instagram.com/_wigglewow"
  },
  "auditComplete": true,
  "opportunity": {
    "reviews": 0,
    "emailSms": 85,
    "adsTracking": 0,
    "upsell": 0,
    "loyalty": 25,
    "support": 45,
    "subscriptions": 0,
    "theme": 75
  },
  "bestCategory": "emailSms",
  "opportunityScore": 85,
  "pitch": [
    "No email or SMS marketing app detected (Klaviyo, Omnisend, Attentive...)"
  ],
  "reasons": {
    "emailSms": [
      "No email or SMS marketing app detected (Klaviyo, Omnisend, Attentive...)"
    ],
    "loyalty": [
      "No loyalty or referral app detected"
    ],
    "support": [
      "No live chat or helpdesk widget detected"
    ],
    "theme": [
      "Vintage Brooklyn theme (pre Online Store 2.0, last-generation Shopify theme)"
    ]
  },
  "source": "input",
  "score": 85,
  "scoredFor": "emailSms",
  "contactable": true,
  "qualified": true
}

How the scores work

Category	Strong signals
reviews	No reviews app detected (85; 60 for tiny catalogs)
emailSms	No email/SMS marketing app (85) · only Shopify's basic forms (40)
adsTracking	No pixel at all (90) · no Meta pixel (+55) · no Google Analytics 4 (+20) · no TikTok pixel (+15). Never pitched when the store runs custom / server-side pixels
upsell	No upsell / cross-sell / bundle app with 10+ products (60)
loyalty	No loyalty / referral app on a 30+ product or $40+ median-price store (55)
support	No live chat / helpdesk widget (55)
subscriptions	Repeat-purchase niche (skincare, coffee, supplements, pet food...) with no subscription app or selling plans (70)
theme	Vintage theme like Debut / Brooklyn / Venture (75)
Large catalogs (1,000+ products, usually enterprise brands with custom stacks) are halved; dormant
stores ×0.3; headless storefronts ×0.3.

💰 Pricing (pay-per-event menu)

• store-audited: per verified Shopify store audited and returned. Non-Shopify sites and unreadable stores are free.
• qualified-lead (premium): per returned store that meets your minScore and has an email or social profile.
• Keyword discovery runs the Google Search Scraper, which bills its own result pages to your account (about $0.0045 per page, roughly $0.001 per store found). Auditing your own domains has no search cost.

💡 Use cases

• Shopify app developers: stores in your niche without a reviews app, loyalty program, subscriptions, upsell or chat.
• Email / SMS agencies (Klaviyo partners): stores with no Klaviyo-class email flows.
• Paid-ads agencies: stores with no Meta / TikTok pixel or no GA4.
• Theme & CRO agencies: stores still on vintage themes.
• Market research: which apps and pixels a niche actually uses, price ranges and catalog sizes.
• AI sales agents: one call returns qualified, explained, contactable Shopify leads.

🚀 Ready-made tasks (one click)

Pre-configured runs for each kind of Shopify buyer. Open one, change the niche, run:

• Shopify Stores Without a Reviews App: Find Shopify stores with no reviews app (Judge.me, Loox, Okendo, Yotpo...). Verified by niche, scored, with emails and socials.
• Shopify Stores Without Email Marketing (No Klaviyo): Shopify stores with no Klaviyo, Omnisend or SMS marketing app. Leads for email agencies, scored, with emails and socials.
• Shopify Stores Without a Meta or TikTok Pixel: Find Shopify stores with no Meta pixel, TikTok pixel or GA4. Server-side tracking respected. Scored leads with emails.
• Shopify Stores on Vintage Themes (Debut, Brooklyn...): Find Shopify stores still on vintage themes like Debut or Brooklyn. Leads for theme and CRO agencies, with emails.
• Shopify Stores Without Subscriptions (Repeat-Purchase Niches): Repeat-purchase Shopify stores (coffee, supplements, skincare) with no subscription app. Scored leads with emails.
• Shopify Stores Without a Loyalty Program: Shopify stores with no loyalty or referral app (Smile.io, LoyaltyLion, Rivo). Scored leads for retention apps.
• Shopify Stores Without Live Chat or Helpdesk: Find Shopify stores with no chat or helpdesk widget (Gorgias, Tidio, Shopify Inbox). Scored leads with emails.
• Shopify App Detector: See Any Store's Apps & Pixels: Paste store domains and see their Shopify apps, Meta/TikTok/GA4 pixels, theme and catalog stats. Bulk, JSON/CSV.
• Tiendas Shopify sin email marketing (sin Klaviyo): Encuentra tiendas Shopify sin email marketing (sin Klaviyo ni Omnisend). Leads verificados con emails y redes.

🤖 For AI agents (MCP)

{
  "mcpServers": {
    "shopify-store-leads": {
      "url": "https://mcp.apify.com/?tools=actors,docs,centorprat/shopify-store-leads-app-audit"
    }
  }
}

Claude Code: claude mcp add --transport http apify "https://mcp.apify.com/?tools=actors,docs,centorprat/shopify-store-leads-app-audit" --header "Authorization: Bearer <YOUR_APIFY_TOKEN>"

No extra setup: this Actor is callable from Claude, Cursor, ChatGPT or any MCP client through the Apify MCP server, and agents can find it on their own with the server's search-actors tool.

curl -X POST "https://api.apify.com/v2/acts/centorprat~shopify-store-leads-app-audit/run-sync-get-dataset-items?token=<YOUR_TOKEN>" \
  -H "Content-Type: application/json" \
  -d '{"keywords":["dog treats"],"maxStoresPerKeyword":20,"category":"reviews","onlyQualified":true}'

❓ FAQ

• How are stores found? We run the Google Search Scraper with Shopify-targeted queries for each keyword (site:myshopify.com <niche> and "<niche>" "powered by shopify"), then verify every result is really a Shopify store through its public /meta.json.
• How are apps detected? From the scripts and app blocks the storefront actually loads, and Shopify Web Pixels, on the homepage and one product page, matched against 100+ app signatures. Mentions in plain text don't count.
• Can it miss an app? Yes: apps that only load on cart/checkout, or very new apps, may not be visible. That's why every reason says "detected", and why headless stores, server-side pixels and unreadable stores are never pitched.
• What is a vintage theme? A pre "Online Store 2.0" Shopify theme (Debut, Brooklyn, Venture, Simple, Narrative, Boundless, Supply, Minimal, Express). Merchants on them are prime candidates for a theme upgrade.
• Revenue estimates? No. We report facts we can verify (catalog size, prices, stock, freshness, apps), not invented revenue numbers.
• What does it cost? This actor's audit per store, plus the Google Search Scraper's own page price when you search by keyword. Use onlyQualified to pay only for leads you'll use.
• Are emails personal data? They can be. We only collect emails the store publishes on its own site. Use them lawfully (GDPR, CAN-SPAM, your local rules).

📜 Data & attribution

Store discovery via Google search results (Google Search Scraper by Apify). Store data from each store's public Shopify storefront (/meta.json, /products.json, pages). Nothing is stored after the run.

🔗 Related actors

Part of one suite of keyless, agent-ready composers by the same developer:

• Shopify Dropshipping & Store Trust Checker: check any Shopify store for dropshipping signals (AliExpress images, markups, new catalogues) and a store-trust band — signals, not accusations.
• Shopify App Detector: Tech Stack, Pixels & Theme: paste Shopify store domains (or a dataset) and get each store’s apps by category, ad/analytics pixels, theme, catalog and contacts. No search cost.
• Google Maps Leads + Website Audit for Agencies: local businesses from Google Maps audited for website, Google profile, reviews, booking and tracking gaps: scored, explained leads with phone and emails.
• FEMA Flood Zone & Property Risk API - Zillow/Redfin Enricher: FEMA flood zone + 18-hazard FEMA risk index + neighborhood demographics per US address, or for a whole Zillow/Redfin dataset.
• Domain Lookup API - DNS, MX, SPF, Tech & Contact Emails: DNS + live homepage → IPs, MX/SPF, tech, socials and public contacts per domain.
• Wikipedia & Wikidata API - Entity Facts, Summary & Pageviews: Wikipedia + Wikidata + pageviews → one structured brief per company, person or place.
• Country Economic Data API - World Bank GDP, FX & Holidays: World Bank + FX + public holidays → one market brief per country.
• Weather, Air Quality & Earthquake Risk API by Location: live weather + air quality + earthquakes → one clear/caution/hazard verdict per point, worldwide.
• Aircraft Tracker API (ADS-B) - Approach & Military Alerts: aircraft approaching a point with CPA/ETA + military/unidentified flags and alerts.
• NARA Catalog Extractor: US National Archives catalog search → digital-object download URLs + metadata.