Reddit Buying Intent Lead Monitor

Find people asking for tools, vendors, recommendations, alternatives, pricing help, and competitor replacements on Reddit. This Actor uses Reddit search RSS feeds and turns posts into scored B2B leads with a suggested outreach angle.

What it does

• Searches Reddit for buyer-intent phrases such as looking for, recommend, alternative to, too expensive, and best tool.
• Supports global Reddit search or narrowed subreddit searches.
• Parses Reddit Atom/RSS entries without browser automation.
• Scores each post from 0 to 100 using buying-intent, competitor-replacement, pricing-pain, complaint-pain, business-context, and urgency signals.
• Outputs clean lead records with post URL, subreddit, author, title, content preview, matched intent, and outreach angle.
• Optional stateful deduplication stores previously returned Reddit URLs in the default key-value store, so scheduled daily alerts only emit fresh posts.
• Optional custom intent/category terms boost posts that mention your product category, competitor, or pain vocabulary.
• Optional competitor term tagging returns mentionedCompetitors for battlecard and replacement workflows without altering the score.

Best use cases

• SaaS teams finding prospects asking for tools in their category.
• Agencies monitoring Reddit for service-buying discussions.
• Product marketers tracking competitor pain and replacement demand.
• Sales teams building daily warm-lead alerts.
• Founders validating demand and copy from real buyer language.

Example input

{
  "queries": [
    "\"looking for\" CRM",
    "\"alternative to\" HubSpot",
    "\"recommend\" email marketing tool"
  ],
  "subreddits": ["sales", "smallbusiness", "SaaS"],
  "maxItems": 50,
  "minIntentScore": 40,
  "daysBack": 14,
  "extraIntentTerms": ["pipeline reporting", "lead scoring", "sales automation"],
  "competitorTerms": ["HubSpot", "Salesforce", "Pipedrive"],
  "includeNegativeIntent": true,
  "enableStatefulDedup": true,
  "dedupeKey": "crm-alerts"
}

Output fields

Field	Description
intentScore	0 to 100 lead score.
matchedIntent	Human-readable matched signal labels.
mentionedCompetitors	Configured competitor/vendor terms found in the post title or content.
outreachAngle	Suggested positioning for a useful, non-spammy reply or follow-up.
title	Reddit post title.
content	Text extracted from the RSS entry summary/content.
subreddit	Subreddit parsed from the URL.
author	Reddit author when included in the feed.
updatedAt	Reddit feed update timestamp.
url	Reddit post URL.
query	Search query that found the post.
source	Data source label.

Example output

{
  "intentScore": 86,
  "matchedIntent": "active search; pricing pain; business context",
  "outreachAngle": "Lead shows pricing pain. Lead with ROI, lower-cost plan, or transparent pricing.",
  "title": "Looking for a CRM for our small sales team",
  "subreddit": "sales",
  "author": "u_example",
  "updatedAt": "2026-07-04T00:00:00Z",
  "url": "https://www.reddit.com/r/sales/comments/.../",
  "query": "\"looking for\" CRM",
  "source": "Reddit search RSS"
}

Query ideas

Use category-specific queries:

"looking for" CRM
"recommend" invoicing software
"alternative to" HubSpot
"too expensive" Salesforce
"best tool" cold email
"need" accounting software "small business"

Pricing strategy

Pay per qualified lead:

• small actor-start fee per run,
• qualified-lead event only when a lead is written to the dataset.

This aligns cost with useful output and works well for recurring daily monitoring.

Scheduling ideas

Run daily with focused category queries and send dataset results to Slack, Discord, Airtable, Google Sheets, HubSpot, Salesforce, or n8n. Enable enableStatefulDedup for recurring alert workflows. Use a different dedupeKey per campaign or product category if you want separate seen-post histories.

Daily alert recipe

For the highest-signal daily sales workflow, keep each run narrow: 3-8 category queries, 3-10 relevant subreddits, daysBack of 1-3, minIntentScore of 45+, and stateful dedupe enabled. Start broad for a discovery run, then schedule separate campaigns by ICP so each dataset is easy to route to the right sales or founder workflow.

Example focused CRM campaign:

{
  "queries": [
    "\"looking for\" CRM",
    "\"alternative to\" HubSpot",
    "\"Salesforce\" \"too expensive\""
  ],
  "subreddits": ["sales", "smallbusiness", "SaaS"],
  "daysBack": 2,
  "minIntentScore": 45,
  "enableStatefulDedup": true,
  "dedupeKey": "crm-daily-alerts"
}

Data source and limitations

• Source: public Reddit search RSS/Atom feeds.
• Reddit can rate-limit RSS endpoints, especially subreddit-specific searches. The Actor retries and skips temporarily blocked feeds instead of failing the whole run.
• This Actor does not log in, bypass access controls, solve CAPTCHAs, or scrape private content.
• Reddit leads require careful, helpful engagement. Use the output for research and thoughtful replies, not spam.

Roadmap

• Category-specific example campaign templates.
• Configurable intent dictionaries by category. (Initial custom term boosts are implemented via extraIntentTerms.)
• Competitor-name extraction. (Initial configured competitor tagging is implemented via competitorTerms.)
• Slack/Discord webhook templates.
• CRM enrichment fields.