Douyin Analytics 抖音数据分析 - Audience, Trends & Keywords
Pricing
Pay per event
Douyin analytics without login: follower and audience insight for accounts and creators, video performance and comment words, keyword heat index (巨量算数), related words, hot topics, category trends and search suggestions. Export to JSON, CSV or Excel.
type
Optional
Record type: accountInsight | videoInsight | creatorIndex | similarCreator | keywordTrend | keywordAudience | relatedWord | suggestion | searchBoxSuggestions | hotTopic | indexVideo | categoryInsight | report | creatorActivity | creatorCourse | creatorCompare | reportDetail | reportRecommendation
secUid
Optional
Douyin sec_uid of the account or creator. Carried by: accountInsight, creatorIndex, creatorCompare, similarCreator.
url
Optional
Douyin page of the account, creator or video. Carried by: accountInsight, creatorIndex, creatorCompare, similarCreator, videoInsight, indexVideo, hotTopic (topicDetail), suggestion (video), creatorCourse.
followerChangeTrend
Optional
Daily follower change, one {date, change} per day (dates in China time). Carried by: accountInsight.
followerChangeAverage
Optional
Average of the daily follower change over the period shown. Carried by: accountInsight.
performance
Optional
accountInsight: last week's per-post averages next to the peer group, as {posts, comments, shares, newFollowers, likes}, each {average, averageRate, peerAverage, peerRate} (the rates are as the source reports them). videoInsight: {index, likes, comments, shares}, each {total, change, daily: [{date, value}], benchmarks: {category, author, duration}} with {max, average} per benchmark.
fansPortrait
Optional
Follower profile by group: gender, age, province; each a list of {name, share, index}, share 0-1, index = over/under-representation against the average Douyin user (100 = average). Carried by: accountInsight.
fansAlsoFollow
Optional
Accounts the followers also follow: {secUid, url, nickname, avatar, followers, likes, posts}. Carried by: accountInsight.
fansTopics
Optional
Topics the followers recently engage with: {topicId, name, plays, posts, averagePlays, hotScore}. Carried by: accountInsight.
fansSearchWords
Optional
Words the followers searched for in the last 3 days: {word, heat}. Carried by: accountInsight.
videoId
Optional
Douyin video ID. Carried by: videoInsight, hotTopic (topicDetail), suggestion (video), indexVideo, creatorCourse.
title
Optional
Video or report title. Carried by: videoInsight, indexVideo, report, reportDetail, reportRecommendation, creatorCourse.
publishedAt
Optional
Publish time (ISO 8601: UTC for videoInsight, +08:00 for indexVideo; a date for report and reportDetail, date and time for reportRecommendation), creatorCourse.
durationSeconds
Optional
Video length in seconds. Carried by: videoInsight, indexVideo, creatorCourse.
cover
Optional
Cover image link. Carried by: videoInsight, indexVideo, report, reportDetail, reportRecommendation; creatorCourse; the activity image (creatorActivity).
plays
Optional
Real play count (videoInsight); topic play count (hotTopic), creatorCourse.
likes
Optional
Like count (videoInsight, indexVideo, hotTopic, suggestion) or total likes of the creator (similarCreator), creatorCourse.
favorites
Optional
Favourite count. Carried by: videoInsight, creatorCourse.
interactionRate
Optional
Interaction rate of the video (0-1). Carried by: videoInsight.
audience
Optional
Viewer or searcher profile by group (age, gender, province, ...); each a list of {name, share, index}. Carried by: videoInsight, keywordAudience.
interpretation
Optional
videoInsight: index scores {video, category} of {plays, interactions, followerGrowth} and {rank} with {score, percentile, level}. keywordTrend: {contentIndex, consumeIndex, searchIndex, changeVsPreviousPeriod, changeVsLastYear}.
likesTrendHourly
Optional
Cumulative likes by hour, {time (ISO 8601, +08:00), likes}. Carried by: videoInsight.
likerProvinces
Optional
Provinces of the viewers who liked the video: {name, share, index}. Carried by: videoInsight.
commentWords
Optional
Word cloud of the comments: {word, weight}. Carried by: videoInsight.
keyword
Optional
The keyword (keywordTrend, keywordAudience, relatedWord, indexVideo, suggestion).
startDate
Optional
First day of the period (YYYY-MM-DD). Carried by: keywordTrend, keywordAudience, categoryInsight.
endDate
Optional
Last day of the period (YYYY-MM-DD). Carried by: keywordTrend, keywordAudience, categoryInsight.
contentIndex
Optional
Daily content index, {date, index}. Carried by: keywordTrend.
searchIndex
Optional
Daily search index, {date, index}. Carried by: keywordTrend.
average
Optional
Average of the period, {content, search}. Carried by: keywordTrend.
previousPeriodAverage
Optional
Average of the period before, {content, search}. Carried by: keywordTrend.
lastYearAverage
Optional
Average of the same period a year ago, {content, search}. Carried by: keywordTrend.
contentPeaks
Optional
Videos behind the content-index peaks: {date, videos: [{videoId, title, url}]}. Carried by: keywordTrend.
searchPeaks
Optional
Searches behind the search-index peaks: {date, queries}. Carried by: keywordTrend.
list
Optional
Which list the row is from: realtime | rising | hotWords | recommendedWords | topicSearch | topicDetail. Carried by: hotTopic.
rank
Optional
Position in the list (hotTopic, similarCreator, indexVideo, report, reportRecommendation) or among the suggestions (suggestion, relatedWord), creatorActivity (order as listed), creatorCourse (the source's rank).
name
Optional
Topic, word or hot-topic name. Carried by: hotTopic; the activity name (creatorActivity).
query
Optional
The keyword the row was looked up with. Carried by: hotTopic (topicSearch, topicDetail).
topicId
Optional
Douyin topic ID. Carried by: hotTopic (topicSearch), suggestion (topic).
index
Optional
Heat or index figure reported with the row (hotTopic, suggestion, indexVideo).
growth
Optional
Growth of the word. Carried by: hotTopic (hotWords).
growthRate
Optional
Growth rate of the word. Carried by: hotTopic (hotWords).
category
Optional
Category of the topic or video (hotTopic, suggestion) or the content category (categoryInsight, as a slug such as food); creator category for similarCreator.
videoCount
Optional
Number of videos under the topic. Carried by: hotTopic.
updatedAt
Optional
Date the list was updated (YYYY-MM-DD). Carried by: hotTopic (recommendedWords).
source
Optional
Where the row comes from: searchBox (searchBoxSuggestions) | video | topic (suggestion); content | search (relatedWord).
suggestion
Optional
The suggested search phrase, video title or topic. Carried by: suggestion.
uid
Optional
Douyin user ID of the creator. Carried by: creatorIndex, creatorCompare.
nickname
Optional
Creator name (creatorIndex when known, creatorCompare, similarCreator).
averages
Optional
Weekly and monthly per-post averages as {likes, followers, shares, comments}, each {weekAverage, monthAverage, weekChange, monthChange}; the changes are growth rates against the period before, as the source reports them. Carried by: creatorIndex.
fansProfile
Optional
Follower profile by group: gender, age, province, city, cityTier, deviceBrand, devicePrice, interest; each a list of {name, share, index}. Carried by: creatorIndex.
topVideos
Optional
The creator's best videos of the period: byLikes, byComments, byShares, byNewFollowers, byIndex, latest; each a list of {rank, videoId, url, title, likes, comments, shares, newFollowers, date}. Carried by: creatorIndex.
similarTo
Optional
Douyin user ID of the creator the row is similar to. Carried by: similarCreator.
douyinId
Optional
The creator's Douyin ID (public handle). Carried by: similarCreator.
avatar
Optional
Avatar image link. Carried by: similarCreator, creatorCompare.
followers
Optional
Follower count. Carried by: similarCreator, creatorCompare (current total).
posts
Optional
Number of posts. Carried by: similarCreator.
subCategory
Optional
Sub-category of the creator. Carried by: similarCreator.
word
Optional
The related word. Carried by: relatedWord.
score
Optional
Relatedness score. Carried by: relatedWord.
scoreRank
Optional
Rank of the word by relatedness score. Carried by: relatedWord.
scoreChangePercent
Optional
Change of the relatedness score in percent, as the source reports it. Carried by: relatedWord.
searchHeat
Optional
Search index of the related word. Carried by: relatedWord.
compositeIndex
Optional
Composite index of the related word. Carried by: relatedWord.
sampleVideos
Optional
Example videos for the related word: {videoId, title, url}. Carried by: relatedWord (source content).
sampleQueries
Optional
Example searches for the related word. Carried by: relatedWord (source search).
lowFollowerHit
Optional
The video is a hit from a low-follower account. Carried by: indexVideo.
highLikeRate
Optional
The video has a high like rate. Carried by: indexVideo.
highCompletionRate
Optional
The video has a high completion rate. Carried by: indexVideo.
highFollowerGrowth
Optional
The video brought high follower growth. Carried by: indexVideo.
categoryId
Optional
Category ID of the index service. Carried by: categoryInsight.
hotKeywords
Optional
Top creation keywords of the category: {keyword, contentCount, isHot, index, searchIndex}. Carried by: categoryInsight.
hotTopics
Optional
Top topics of the category: {topicId, name, index, videoCount, plays, likes}. Carried by: categoryInsight.
publishTrend
Optional
Daily publishing trend, {creators, videos}, each a list of {date, rate}. Carried by: categoryInsight.
interactionTrend
Optional
Daily interaction trend, {date, rate}. Carried by: categoryInsight.
supplyTrend
Optional
Daily content supply trend, {date, rate}. Carried by: categoryInsight.
consumptionTrend
Optional
Daily content consumption trend, {date, rate}. Carried by: categoryInsight.
durationBreakdown
Optional
Video length classes with {duration, contentShare, interactionRate, completionRate}. Carried by: categoryInsight.
reportId
Optional
Report ID. Carried by: report, reportDetail, reportRecommendation.
summary
Optional
Introduction of the report. Carried by: report, reportDetail, reportRecommendation.
keywords
Optional
Keywords of the report. Carried by: report, reportDetail, reportRecommendation.
reportType
Optional
Report type, for example a trend insight. Carried by: report, reportDetail, reportRecommendation.
visits
Optional
Number of visits of the report. Carried by: report, reportDetail.
downloads
Optional
Number of downloads of the report. Carried by: report, reportDetail.
fileUrl
Optional
Link to the report file. Carried by: report, reportDetail, reportRecommendation.
suggestions
Optional
The phrases Douyin's search box suggests for the keyword (often only a few). Carried by: searchBoxSuggestions.
activityId
Optional
Activity ID. Carried by: creatorActivity.
startAt
Optional
When the activity starts (ISO 8601, UTC). Carried by: creatorActivity.
endAt
Optional
When the activity ends (ISO 8601, UTC). Carried by: creatorActivity.
hotScore
Optional
The source's heat score of the activity. Carried by: creatorActivity.
activityLevel
Optional
Activity level as the source numbers it. Carried by: creatorActivity.
activityType
Optional
Activity type as the source numbers it. Carried by: creatorActivity.
link
Optional
Link of the activity page as given by the source (an app link). Carried by: creatorActivity.
topicIds
Optional
IDs of the topics (challenges) tied to the activity. Carried by: creatorActivity.
courseId
Optional
Course ID. Carried by: creatorCourse.
description
Optional
Video description text. Carried by: creatorCourse.
collections
Optional
How many creators saved the course. Carried by: creatorCourse.
totalLikes
Optional
Total likes the creator has received. Carried by: creatorCompare.
totalPosts
Optional
Total number of posts of the creator. Carried by: creatorCompare.
periodDays
Optional
Length of the compared period in days (7 or 30), ending yesterday. Carried by: creatorCompare.
periodTotals
Optional
What the creator gained in the period, as {likes, comments, shares, newFollowers, posts} (newFollowers can be negative). Carried by: creatorCompare.
periodTotalsChange
Optional
The same five figures as growth rates against the period before, as the source reports them. Carried by: creatorCompare.
perPostAverages
Optional
Averages per post in the period, as {likes, comments, shares, newFollowers}. Carried by: creatorCompare.
perPostAveragesChange
Optional
The same four averages as growth rates against the period before, as the source reports them. Carried by: creatorCompare.
fileName
Optional
File name of the report. Carried by: reportDetail.
pageImages
Optional
Links to the page images of the report, in order (a preview of the report). Carried by: reportDetail.
partnerInstitution
Optional
Partner institution that co-published the report, when there is one. Carried by: reportDetail.
comments
Optional
Comment count (videoInsight, hotTopic), creatorCourse.