Instagram Analytics Pro

Transform raw Instagram data into actionable influencer analytics. This Actor wraps Apify's Instagram scrapers and adds powerful insights you can act on immediately.

Why Use This Actor?

For Influencer Marketing Teams Evaluate potential partners before campaigns Compare multiple influencers side-by-side Get engagement rates, sentiment scores, and content analysis

For Content Creators Find your best posting times See which content types perform best Get AI-generated recommendations to grow

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Features

Core Analytics

Feature	Description
Data Flattening	Converts nested childPosts, musicInfo, and latestComments into clean, structured data
Engagement Metrics	Calculates engagement rates, averages, and profile scores (0-100)
Sentiment Analysis	Analyzes comment sentiment (positive/negative/neutral)
Trending Audio	Tracks audio usage patterns from Reels
Profile Comparison	Compare multiple influencers side-by-side

Actionable Insights

Insight	What You Get
Best Posting Times	Day/hour heatmap showing when posts get the most engagement
Content Type Performance	Reels vs Carousels vs Images - which format works best
Hashtag Analysis	Top-performing hashtags + underperformers to drop
Caption Optimization	Emoji/CTA/question impact on engagement
Top/Worst Posts	See what's working and what's not
AI Recommendations	Specific actions to improve performance

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Quick Start

Single Profile Analysis

{
  "profiles": ["nike"],
  "maxPostsPerProfile": 50,
  "analyzeSentiment": true,
  "generateReport": true
}

Multi-Profile Comparison

{
  "profiles": ["nike", "adidas", "puma"],
  "maxPostsPerProfile": 30,
  "compareProfiles": true,
  "exportFormat": "flat"
}

Hashtag Trend Analysis

{
  "hashtags": ["fitness", "workout"],
  "maxPostsPerProfile": 100,
  "detectTrendingAudio": true
}

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Input Parameters

Parameter	Type	Default	Description
profiles	Array	[]	Instagram usernames or URLs to analyze
hashtags	Array	[]	Hashtags to analyze (without #)
maxPostsPerProfile	Number	50	Posts to analyze per profile (1-100)
maxCommentsPerPost	Number	20	Comments to analyze per post (0-50)
includeReels	Boolean	true	Include Reels in analysis
includeCarousels	Boolean	true	Include carousel posts
analyzeSentiment	Boolean	true	Perform comment sentiment analysis
detectTrendingAudio	Boolean	true	Track audio trends from Reels
computeEngagement	Boolean	true	Calculate engagement metrics
generateReport	Boolean	true	Create HTML dashboard
exportFormat	String	"standard"	Output format: standard, flat, nested
compareProfiles	Boolean	true	Generate comparison metrics

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Output Formats

Standard Format

Best for: Data analysis, custom integrations

{
  "username": "nike",
  "fullName": "Nike",
  "followers": 306000000,
  "engagementRate": 0.42,
  "avgLikes": 128500,
  "avgComments": 1250,
  "profileScore": 95,
  "sentimentScore": 0.72,
  "bestPostingDay": "Wednesday",
  "bestPostingHour": 14,
  "postingTimeRecommendation": "Post on Wednesdays around 2 PM for 45% higher engagement",
  "bestContentType": "reel",
  "contentBreakdown": {
    "reel": { "avgLikes": 150000 },
    "image": { "avgLikes": 80000 }
  },
  "topHashtags": ["#justdoit", "#nike", "#sports"],
  "underperformingHashtags": ["#lifestyle", "#photooftheday"],
  "optimalCaptionLength": "medium",
  "captionRecommendations": ["Use emojis (+23% engagement)", "Add CTAs (+18% engagement)"],
  "top5Posts": [{ "url": "...", "engagement": 250000 }],
  "insights": [
    { "type": "tip", "message": "Reels perform best", "action": "Create more Reels" }
  ]
}

Flat Format (CRM-Ready)

Best for: HubSpot, Salesforce, Pipedrive, spreadsheets

{
  "ig_username": "nike",
  "ig_followers": 306000000,
  "analytics_engagement_rate": 0.42,
  "analytics_profile_score": 95,
  "analytics_sentiment": 0.72,
  "best_posting_day": "Wednesday",
  "best_posting_hour": 14,
  "best_content_type": "reel",
  "top_hashtag_1": "#justdoit",
  "top_hashtag_2": "#nike",
  "emoji_boost_pct": 23,
  "cta_boost_pct": 18,
  "primary_insight": "Reels perform best with 150K avg engagement",
  "primary_action": "Create more Reels to maximize engagement"
}

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Profile Score Calculation

The profile score (0-100) evaluates overall account quality:

Factor	Points	Criteria
Engagement Rate	0-40	6%+ = 40pts, 3%+ = 30pts, 1%+ = 20pts
Follower Count	0-20	1M+ = 20pts, 100K+ = 15pts, 10K+ = 10pts
Consistency	0-20	Based on total post count
Verification	0-20	Verified accounts get bonus

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Sentiment Analysis

Comments are analyzed using keyword matching and emoji detection:

Category	Indicators
Positive	love, amazing, fire, great, beautiful, etc.
Negative	hate, ugly, trash, terrible, etc.

Score ranges from -1 (all negative) to +1 (all positive).

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HTML Report

The generated HTML report includes:

• Profile cards with key metrics
• Engagement rate visualization
• Sentiment distribution bars
• Top trending audio list
• Multi-profile comparison rankings

Access the report from the Key-Value Store under the REPORT key.

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Pricing

This Actor uses pay-per-result pricing from underlying Instagram scrapers:

Resource	Cost
Profile data	~$0.05 per profile
Posts	~$0.10 per 100 posts
Typical run	$0.20-0.50 per profile

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Integrations

Export data directly to:

Platform	How
Google Sheets	Via Apify integration
HubSpot, Salesforce, Pipedrive	Use flat export format
Zapier/Make	Webhook automation
Custom systems	API or webhook

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Use Cases

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Limitations

• Instagram rate limits may affect large batch runs
• Private profiles cannot be analyzed
• Historical data limited to available posts
• Comment sentiment uses keyword matching (not ML)

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Support

For issues or feature requests, contact: wesley@example.com