Brand Mention Scraper

What does it do?

Brand Mention Scraper monitors news articles and blog posts that mention specific brands, companies, or products. It searches Google News and general web results to find recent coverage, extracting article titles, publication sources, snippets, dates, and performing automatic sentiment analysis on each mention.

This actor is designed for PR professionals, brand managers, and competitive intelligence teams who need to track media coverage and public perception. Instead of manually searching for brand mentions or paying for expensive media monitoring services, this tool provides automated, structured data collection with built-in sentiment classification.

The scraper supports configurable date ranges from past day to past year, allowing you to focus on the most relevant time period for your monitoring needs. Each mention is analyzed using keyword-based sentiment analysis that detects positive signals like growth, innovation, and partnership, as well as negative indicators like controversy, decline, and criticism. Results include the source publication, article URL, and contextual snippet for quick review.

Why use this actor?

• Track brand mentions across news outlets and blogs automatically
• Built-in sentiment analysis classifies each mention as positive, neutral, or negative
• Configure date ranges to focus on recent or historical coverage
• Monitor competitor brands alongside your own for competitive intelligence
• Export structured data for reporting dashboards and stakeholder updates

How to use

1. Navigate to the actor page on Apify
2. Enter brand names or company names to monitor
3. Select a date range (past_day, past_week, past_month, past_year)
4. Set the maximum number of results per brand
5. Run the actor and review mentions with sentiment analysis

Input configuration

Parameter	Type	Description
brands	array	Brand names to search for (default: Anthropic, OpenAI, Google DeepMind)
dateRange	string	Time period: past_day, past_week, past_month, past_year (default: past_week)
maxResults	integer	Maximum mentions per brand (default: 100)

Output data

{
    "brand": "Anthropic",
    "title": "Anthropic Launches New AI Safety Research Initiative",
    "source": "techcrunch.com",
    "url": "https://techcrunch.com/2024/01/15/anthropic-ai-safety",
    "snippet": "Anthropic announced a new research program focused on...",
    "author": "John Smith",
    "date": "Jan 15, 2024",
    "sentiment": "positive",
    "scrapedAt": "2024-01-15T10:30:00.000Z"
}

Cost of usage

This actor uses pay-per-event pricing at $0.75 per 1,000 results. Monitoring 3 brands with 100 mentions each costs approximately $0.23. Schedule regular runs for continuous brand monitoring without the high costs of enterprise media monitoring platforms.

Tips

• Include common brand name variations and abbreviations
• Use "past_day" for daily monitoring and "past_week" for weekly reports
• Filter sentiment to quickly identify negative coverage requiring response
• Track competitor brands to benchmark your share of voice
• Schedule automated runs for hands-free brand monitoring

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Built with Crawlee and Apify SDK. See more scrapers by consummate_mandala on Apify Store.