B2B Lead Qualifier: Google Maps + Tech Stack Intelligence

Find businesses on Google Maps and instantly know which ones are missing the software you sell.

Stop cold-calling blind. This actor searches Google Maps for any business type in any location, scans each website for 160+ technologies across 16 categories, benchmarks every business against their local competitors, and generates outreach-ready talking points. $0.01/lead.

What it does

1. Finds businesses — Searches Google Maps for your target vertical (nail salons, restaurants, dental clinics, yoga studios...)
2. Scans websites — Detects 160+ technologies: CMS, booking, e-commerce, analytics, chat, email marketing, payments, ad pixels, CRM, and more
3. Extracts contact intel — Finds social media profiles (Facebook, Instagram, LinkedIn...), email addresses, and phone numbers
4. Benchmarks competitors — Shows what % of similar businesses in the area use each technology
5. Scores leads — Ranks businesses by what they're missing, weighted by what you're selling
6. Generates talking points — Ready-to-use outreach bullets per lead, personalized to their gaps

Example output

{
    "leadScore": 82,
    "leadTier": "hot",
    "name": "Nail Studio Praha",
    "phone": "+420 123 456 789",
    "website": "https://nailstudiopraha.cz",
    "rating": 4.6,
    "reviewCount": 234,
    "priceLevel": 2,
    "talkingPoints": [
        "Nail Studio Praha has a strong reputation (4.6/5, 234 reviews) but gaps in their digital stack",
        "No online booking detected — customers likely book by phone. Only 23% of competitors offer it",
        "23% of similar businesses already use online booking — Nail Studio Praha risks falling behind"
    ],
    "buyingSignals": [
        "No online booking system — likely manages appointments by phone or walk-in",
        "No email marketing tools — not nurturing customer relationships digitally",
        "High-rated business (4.6/5, 234 reviews) — likely profitable, can afford tools",
        "Most competitors (67%) already use web analytics — falling behind"
    ],
    "socialPresence": {
        "facebook": "https://facebook.com/nailstudiopraha",
        "instagram": "https://instagram.com/nailstudiopraha",
        "linkedin": null,
        "youtube": null,
        "tiktok": null,
        "twitter": null,
        "pinterest": null
    },
    "contactMethods": {
        "email": "info@nailstudiopraha.cz",
        "phone": "+420123456789",
        "contactForm": true,
        "liveChat": false
    },
    "marketContext": {
        "booking": {"adoptionRate": 23, "topTools": ["Reservio", "Calendly"], "businessesWithIt": 12, "businessesTotal": 52},
        "analytics": {"adoptionRate": 67, "topTools": ["Google Analytics", "GTM"], "businessesWithIt": 35, "businessesTotal": 52}
    },
    "techStack": {
        "cms": ["WordPress"],
        "booking": [],
        "analytics": ["Google Analytics"],
        "chat": [],
        "emailMarketing": [],
        "ecommerce": [],
        "payment": [],
        "adPixels": ["Google Ads"],
        "reviews": ["Google Reviews Widget"],
        "cookieConsent": [],
        "crm": [],
        "abTesting": [],
        "cdn": ["Cloudflare"],
        "errorTracking": [],
        "accessibility": [],
        "fonts": ["Google Fonts"]
    }
}

Who is this for?

You sell...	You get...
Booking software (Calendly, Booksy, Fresha)	Businesses with no online booking
E-commerce platforms (Shopify, WooCommerce)	Businesses not selling online
Marketing automation (Mailchimp, Klaviyo)	Businesses with no email marketing
Website builders (Wix, Squarespace, Webflow)	Businesses with outdated or no CMS
Payment processors (Stripe, Square)	Businesses not accepting online payments
Live chat tools (Intercom, Tidio, tawk.to)	Businesses with no chat widget
Analytics platforms (GA, Hotjar, Mixpanel)	Businesses not tracking conversions
CRM systems (HubSpot, Salesforce)	Businesses without CRM integration

Input options

Option 1: Search Google Maps (easiest)

Provide a business category and location. The actor calls the Google Maps scraper automatically.

{
    "searchQuery": "nail salons",
    "location": "Prague",
    "maxPlaces": 50,
    "buyerPersona": "booking_software"
}

Option 2: Use existing data

Pass a dataset ID from a previous Google Maps scraper run.

{
    "datasetId": "your-dataset-id-here",
    "buyerPersona": "ecommerce_platform"
}

Option 3: Manual URLs

Provide your own list of websites to analyze.

{
    "urls": [
        {"url": "https://example-salon.com", "name": "Example Salon"},
        {"url": "https://another-business.cz", "name": "Another Business"}
    ],
    "buyerPersona": "general"
}

Buyer personas

Choose what you're selling to optimize lead scoring:

• Booking / Scheduling Software — Highest weight on missing booking systems
• E-commerce Platform — Highest weight on missing online store + payments
• Marketing & Email Automation — Highest weight on missing email tools + analytics
• Website Builder / CMS Upgrade — Highest weight on missing or outdated CMS
• Payment Processor — Highest weight on missing payment processing
• Live Chat / Chatbot — Highest weight on missing chat widgets
• Analytics Platform — Highest weight on missing analytics tools
• General — All gaps weighted equally

Lead scoring

Each lead gets a score from 0-100:

• Hot (70-100): Missing critical tech for your product — strong buying signal
• Warm (40-69): Some gaps — worth reaching out
• Cold (0-39): Already has most tools — lower priority

Scoring factors:

• Missing technology weighted by your buyer persona (primary driver)
• Competitive benchmarks — missing tech that most competitors have scores higher
• Google Maps signals — price level, photo count, claimed status, review quality
• Website quality — mobile-ready, structured data, SSL, social presence
• Reservation URL override — if Google Maps shows a booking link, booking is not flagged as missing

Use minScore to filter: set to 70 for hot leads only.

Competitive benchmarking

Every lead includes market context showing how they compare to other businesses in the search:

• Adoption rates — what % of similar businesses use each technology category
• Top tools — the most popular tools in each category among competitors
• Competitive signals — "Most competitors (67%) already use web analytics — falling behind"

This turns generic gap analysis into data-backed sales ammunition.

Technologies detected (160+)

Category	Count	Examples
CMS	17	WordPress, Wix, Squarespace, Shopify, Webflow, Joomla, Drupal, HubSpot CMS
Booking	19	Booksy, Fresha, Calendly, Acuity, SimplyBook, Mindbody, Reservio, Vagaro
Analytics	16	Google Analytics, GTM, Hotjar, Facebook Pixel, Clarity, Matomo, PostHog
Chat	15	Intercom, Tidio, LiveChat, Zendesk, tawk.to, Crisp, Smartsupp, Gorgias
Email Marketing	12	Mailchimp, Klaviyo, ConvertKit, ActiveCampaign, Brevo, MailerLite, Drip
E-commerce	10	WooCommerce, Shopify, Magento, BigCommerce, Shoptet, Upgates, Ecwid
Payments	12	Stripe, PayPal, Square, GoPay, Comgate, Klarna, Apple Pay, Adyen
Ad Pixels	12	Google Ads, TikTok Pixel, Pinterest Tag, LinkedIn Insight, Criteo, Taboola
A/B Testing	6	Optimizely, VWO, Google Optimize, AB Tasty, LaunchDarkly
CDN	8	Cloudflare, AWS CloudFront, Vercel, Netlify, Fastly, Akamai
CRM	6	HubSpot CRM, Salesforce, Zoho CRM, Pipedrive, Freshsales
Error Tracking	6	Sentry, LogRocket, Bugsnag, Datadog RUM, Rollbar
Accessibility	5	UserWay, AccessiBe, AudioEye, EqualWeb, Recite Me
Reviews	7	Trustpilot, Google Reviews, Yelp, Tripadvisor, Judge.me, Yotpo
Cookie Consent	7	CookieBot, OneTrust, CookieYes, Osano, Termly, Iubenda
Fonts	5	Google Fonts, Adobe Fonts, Font Awesome, Bootstrap Icons

Includes CZ/SK-specific technologies: Reservio, Bookio, Reenio, GoPay, Comgate, ThePay, Shoptet, Upgates, Ecomail, SmartEmailing, Seznam Sklik.

Social & contact intelligence

Every lead includes extracted social profiles and contact methods:

• Social media: Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter/X, Pinterest — actual profile URLs
• Contact methods: Email addresses, phone numbers, contact form detection, live chat detection
• Website quality: Mobile viewport, structured data (Schema.org), Open Graph tags, favicon

Google Maps deep signals

When searching Google Maps, the actor also captures:

• Price level ($-$$$$) — indicates business sophistication and budget
• Photo count — correlates with marketing effort
• Claimed status — unclaimed listings suggest low digital maturity
• Reservation URL — pre-detects existing booking (prevents false positives)
• Coordinates — latitude/longitude for geographic analysis
• Place ID — stable Google identifier for deduplication

Pricing

• $0.01 per qualified lead — includes tech stack analysis, scoring, benchmarking, contact intel, and talking points
• $0.20 per Google Maps search — covers the upstream Google Maps actor cost (skipped if you provide your own data)

Example cost: 50 nail salons in Prague = $0.20 (search) + 50 x $0.01 (leads) = $0.70 total

Output

• Dataset: Four views — Qualified Leads, Outreach Ready (talking points + contacts), Contact Intelligence, Full Tech Stack Details
• Report: Markdown summary with market benchmark, technology gaps, contact intelligence, and hot leads (in Key-Value Store as OUTPUT)