B2B Cold Call Leads Hunter & Qualifier

An Apify Actor that finds local business leads from Google Business Profiles, enriches them with contact emails, and flags actionable cold-call pitch angles — so your sales team calls with a reason, not just a number.

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What It Does

1. Searches Google Maps for businesses matching your query (e.g., "Roofers in Austin TX")
2. Scrapes each profile for name, category, phone, address, rating, review count, website, hours, and photo count
3. Visits business websites to extract public contact email addresses (with configurable crawl depth)
4. Qualifies each lead by flagging specific pitch angles:
   • 🌐 Pitch Web Design — no website listed
   • ⭐ Pitch Reputation Management — rating below 4.0
   • 💬 Pitch Review Generation — fewer than 10 reviews
   • 🔍 Pitch SEO — website is on a low-authority builder platform
   • 🕐 Pitch Missing Hours — business hours not listed
   • 📷 Pitch No Photos — no photos on profile
5. Scores each lead (0–100) based on data completeness and pitch opportunity value

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Output Format

Each record in the dataset looks like:

{
  "placeId": "ChIJ...",
  "searchQuery": "Roofers in Austin TX",
  "name": "Austin Pro Roofing LLC",
  "category": "Roofing contractor",
  "address": "123 Main St, Austin, TX 78701",
  "phone": "+15125550199",
  "website": "http://austinproroofing.com",
  "rating": 3.8,
  "reviewCount": 7,
  "hoursAvailable": true,
  "photoCount": 2,
  "emails": ["info@austinproroofing.com"],
  "pitchAngles": [
    {
      "flag": "pitch_reputation_management",
      "label": "⭐ Pitch Reputation Management",
      "reason": "Rating is 3.8 — below the 4.0 trust threshold."
    },
    {
      "flag": "pitch_review_generation",
      "label": "💬 Pitch Review Generation",
      "reason": "Only 7 reviews — very few social proof signals."
    }
  ],
  "leadScore": 85,
  "googleMapsUrl": "https://www.google.com/maps/place/...",
  "scrapedAt": "2024-01-15T10:23:45.000Z"
}

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Input Parameters

Parameter	Type	Default	Description
searchQueries	string[]	—	Queries like "Roofers in Austin TX"
maxLeadsPerQuery	integer	20	Max businesses to collect per query (1–100)
enrichWithEmails	boolean	true	Visit websites to extract emails
emailEnrichmentDepth	integer	2	How many pages deep to crawl for emails (1–3)
minRatingFilter	number	0	Skip businesses below this star rating
requirePhone	boolean	false	Skip businesses without a phone number
pitchAngles	string[]	all	Which pitch flags to evaluate
proxyConfiguration	object	Residential	Apify proxy settings

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Tips for Best Results

• Use Apify Residential proxies — Google Maps aggressively blocks datacenter IPs
• Keep maxLeadsPerQuery ≤ 40 for faster, more reliable runs
• Set emailEnrichmentDepth: 1 if you only need homepage emails and want faster runs
• Run multiple queries in one actor call — they batch efficiently
• Sort the dataset by leadScore descending to prioritise your warmest leads

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Lead Score Breakdown

Signal	Points
Has phone number	+15
Has at least one email	+20
Has website	+5
Rating ≥ 4.0	+5
≥ 10 reviews	+5
Each pitch angle (max 4)	+5 each
Base score	50

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Production and safe-use notes

The Actor uses public Google Maps pages and public business websites only. It does not log in, use private Google APIs, bypass CAPTCHAs, or bypass access controls. Google Maps markup and anti-automation responses can change; a bounded run may therefore return fewer leads than requested. Use an authorized Apify proxy when appropriate, keep concurrency and query limits conservative, and comply with Google, website, privacy, and applicable marketing laws. Email extraction is best-effort and should not be treated as consent to contact.

Runtime is driven by Maps results, profile pages, and optional website enrichment. For customer pricing, use a minimum run fee of $0.50 plus Apify compute/proxy costs, or charge approximately $0.05–$0.15 per verified lead record depending on enrichment depth. Recurring customers can use $29/month for 500 leads, $79/month for 2,000 leads, and $199/month for 10,000 leads, with proxy costs passed through.

License

Apache 2.0