Competitor Monitoring & Tracking: Pages, Jobs, Ads, News

Competitor monitoring and competitor tracking in one weekly report: for each competitor domain, what is new since you last looked. This tool tracks new website pages, job openings, Google ads and news mentions, so marketing, product and sales teams spot launches early:

Signal	Source	What it tells you
New website pages	Their sitemaps	New products, pricing pages, landing pages, docs, blog posts
New job openings	Their public job board (Greenhouse, Lever, Ashby, Workday, +3)	Where they're investing: new teams, new markets
New Google ads	Google Ads Transparency Center	New campaigns and messaging
News mentions	Google News, past 7 days	Press, funding, partnerships, problems

How to monitor your competitors

List the competitor domains, pick the signals you want to track, and schedule the Actor weekly. Each run compares with the previous one and lists only what changed.

Input

airbnb.com
notion.so | https://jobs.ashbyhq.com/notion | Notion Labs

Give a domain, and optionally its careers URL and a distinctive brand name for news. Without them, the job board is detected from the domain name.

Output (one report per competitor)

{
  "domain": "notion.so", "reportDate": "2026-10-26", "previousRun": "2026-10-19",
  "summary": {"newPages": 14, "newJobs": 6, "newAds": 3, "newsMentions": 9},
  "totals": {"pagesInSitemaps": 19980, "openJobs": 129, "jobBoard": "ashby", "googleAdsSeen": 212},
  "newPages": ["https://www.notion.so/product/mail", "..."],
  "newJobs": [{"title": "Enterprise AE, DACH", "location": "Berlin", "url": "..."}],
  "newAds": [{"format": "video", "firstShown": "2026-10-22T...", "adUrl": "..."}],
  "news": [{"title": "...", "source": "TechCrunch", "publishedAt": "..."}],
  "warnings": []
}

The first run saves a baseline. Every later run lists only what's new. If a source is unavailable in a run, it's listed under warnings instead of being reported as "0 new", so you never get a false all-clear.

Competitor tracking and analysis without a SaaS subscription

Most competitor tracking tools are monthly subscriptions. Here you pay per report: track 10 competitors weekly for about $1 a month. Use the reports for competitor analysis: which markets a rival is hiring for, which product pages it launched, and which ad campaigns it started.

Competitor monitoring API

Call this Actor from the Apify API, Python, JavaScript, Make, Zapier or n8n and get each report as JSON, or export to CSV, Excel or Google Sheets. Send the weekly digest to Slack or email with an Apify integration.

Use it in Claude, ChatGPT and Cursor

Connect Apify's MCP server (mcp.apify.com) and your AI assistant can check competitors itself. For example: "what did notion.so launch, hire for and advertise this week?" The only required input is competitors.

How much does it cost

Pay per event: $0.025 per competitor report (competitor-report), plus the standard start fee. 10 competitors checked weekly cost about $1 a month. Apify Silver plans get 10% off, Gold and higher 20%.

Use cases

• Product and marketing teams: see new product, pricing and landing pages as they appear.
• Sales teams: know where a rival is hiring and which markets it is entering.
• Founders and analysts: a weekly digest of press, ads and launches without checking each site by hand.

FAQ

What is competitor monitoring?

Competitor monitoring means regularly checking what your competitors publish and do: new pages, hires, ads and press. This Actor automates that with public sources.

What is the difference between competitor monitoring and competitor analysis?

Monitoring is the ongoing tracking of what competitors change. Analysis is what you conclude from it. This Actor does the monitoring and gives you dated, structured changes to analyze.

What does this competitor monitoring tool track?

New pages from the competitor's sitemaps, new jobs from its public job board (Greenhouse, Lever, Ashby, Workday, SmartRecruiters, Workable or Recruitee), new ads in the Google Ads Transparency Center, and Google News mentions from the past 7 days.

Does it monitor competitor prices?

No. For Shopify and WooCommerce price and stock changes, use the Shopify & WooCommerce Products + Price/Stock Change Monitor.

How often should I run it?

Weekly works well. The first run saves a baseline, and every later run lists only what is new since the previous one. You can schedule any interval.

What if a source is down?

It is listed under warnings for that competitor, so a failed source is never reported as "0 new".

Do I need a login or API key?

No. It uses public sources only.

Related tools

• Sitemap Extractor: all URLs of a site, and only the new or changed pages.
• Google Ads Transparency Scraper: the full list of a competitor's Google ads.
• Hiring Signals: the tech stack and team growth behind a competitor's job posts.