Google Ads Transparency Scraper: Competitor Ads by Domain or Advertiser

Get every Google ad a competitor is running (Search, Display, YouTube) from the public Google Ads Transparency Center. Type a domain (nike.com), an advertiser name (Shopify) or an advertiser ID (AR1673...) and get a clean table of ads with creatives, countries and dates. No login, no proxy, no browser. $1 per 1,000 ads.

What you get for each ad

Field	Example
advertiserName, advertiserId	Nike, Inc. · AR16735076323512287233
domain	nike.com
format	text / image / video
imageUrl / previewUrl	creative image or Google preview link
firstShown, lastShown	2022-01-28 → 2026-11-04
daysShown	1690 (how long the ad has been running)
regions, regionsLastShown	US, MX, ES with last shown date per country
variationCount, variations	all creative variants of the ad
adUrl	link to the ad in the Transparency Center

Sources and coverage

Source	Coverage	Data
Google Ads Transparency Center	All regions Google lists (US, EU, LatAm, APAC...)	advertiser, creative ID, format, first/last shown, regions, preview URLs, variations

How to use it

1. Click Try for free (or Start): the prefilled input runs a quick test.
2. Fill in the input fields (see the examples below). Every field is optional.
3. Click Start and wait a few seconds to minutes, depending on how many ads you ask for.
4. Open the Output tab and export as JSON, CSV, Excel, XML or HTML, or read the results via API.

Input examples

One domain (default):

{"searchTerms": ["nike.com"], "maxAdsPerSearch": 20}

Competitors in the US, video only:

{"searchTerms": ["hubspot.com", "salesforce.com"], "region": "US", "format": "video", "maxAdsPerSearch": 100}

Advertiser ID:

{"searchTerms": ["AR01234567890123456789"], "maxAdsPerSearch": 50}

Weekly new-ads monitor:

{"searchTerms": ["shopify.com"], "onlyNewAds": true, "alertsKey": "shopify-ads"}

Input fields

Field	Type	Description
searchTerms	array	e.g. nike.com, Shopify, AR16735076323512287233 or a Transparency Center advertiser URL. One search per line.
region	string	Only ads shown in this country. Empty = all countries.
format	string	Only ads of this format (you pay only for matching ads).
maxAdsPerSearch	integer	Stop after this many ads for each search term.
includeRegionDetails	boolean	Adds the list of countries each ad ran in (with last shown date per country) and all creative variations. Slightly slower.
onlyNewAds	boolean	Return only ads not seen in your previous runs. Schedule it daily to get alerted when a competitor launches new ads.
alertsKey	string	Separate memory per monitor, e.g. 'competitor-a'.

Output example

One row per item. Values below are example values from a real test run (long text shortened):

{
  "advertiserId": "AR18378488041124659201",
  "creativeId": "CR09661134053058805761",
  "advertiserName": "Nike Retail BV",
  "domain": "nike.com",
  "format": "text",
  "previewUrl": "https://displayads-formats.googleusercontent.com/ads/preview/content.js?client=ads-integrity-transparency&obfuscatedCustomerId=8417033297&cr…",
  "firstShown": "2025-10-24T11:45:08+00:00",
  "lastShown": "2026-11-04T16:39:09+00:00",
  "daysShown": 318,
  "adUrl": "https://adstransparency.google.com/advertiser/AR18378488041124659201/creative/CR09661134053058805761",
  "regions": ["CZ", "HU", "…"],
  "regionsLastShown": {"CZ": "2026-11-03", "HU": "2026-11-04", "IT": "2026-11-03", "2703": "2026-11-04", "2705": "2026-11-03"},
  "variationCount": 1,
  "variations": ["{…}"],
  "searchTerm": "nike.com",
  "searchType": "domain",
  "regionFilter": "anywhere",
  "scrapedAt": "2026-11-04T18:06:06.603877+00:00"
  "…": "more fields below"
}

Fields a source does not publish are null.

Output fields

Field	Description
advertiserId	Advertiser / employer ID on the source site
creativeId	Ad creative ID in the Google Ads Transparency Center
advertiserName	Verified advertiser name
domain	Domain of the outbound link
format	Image format (png/jpeg)
imageUrl	Largest image URL (original size when available)
previewUrl	Image or preview URL of the ad creative
firstShown	Date the ad was first shown (ISO 8601)
lastShown	Date the ad was last shown (ISO 8601)
daysShown	Number of days between first and last shown
adUrl	Link to the ad in the Google Ads Transparency Center
regions	Regions where the ad was shown
regionsLastShown	Last shown date per region
variationCount	Number of creative variations
variations	Creative variations (text, image or video URLs)
searchTerm	Domain or advertiser searched
searchType	Whether the search term was a domain or an advertiser
regionFilter	Region filter used for the search
scrapedAt	Scrape time (ISO, UTC)
isNew	True if no earlier run with the same state key returned this job

The Output tab has a Ads view.

Pricing

Pay-per-event: you pay only for results delivered, no monthly fee.

• Ad (ad): $1.00 per 1,000 ($0.001 each)
• Actor start: $0.005 per run

Run	Ads	Cost
Quick test	20	$0.025
Small run	100	$0.105
Regular run	1,000	$1.005
Large run	10,000	$10.005

Rows that are not delivered are never charged. Apify's free plan includes monthly credit, and you can set a maximum cost per run in the run options.

Use cases

• Competitor ad spy / ad intelligence: see which creatives a competitor keeps running (long-running ads = winning ads).
• Agencies & media buyers: audit a prospect's Google Ads before a pitch.
• Lead generation: find companies actively spending on Google Ads in a country.
• Ad monitoring: schedule daily with Only new ads to get alerted when a competitor launches new ads.

Integrations and API

• Export results as JSON, CSV, Excel, XML or HTML from the Output tab.
• Schedule runs (daily, hourly) and send results to Google Sheets, Slack, Zapier, Make, n8n, Airbyte or webhooks.
• Call it from code with the Apify API:

curl -X POST "https://api.apify.com/v2/acts/datadesk-io~google-ads-transparency-scraper/run-sync-get-dataset-items?token=YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["nike.com"], "maxAdsPerSearch": 20}'

from apify_client import ApifyClient
client = ApifyClient("YOUR_TOKEN")
run = client.actor("datadesk-io/google-ads-transparency-scraper").call(run_input={'searchTerms': ['nike.com'], 'maxAdsPerSearch': 20})
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item.get('advertiserName'), item.get('domain'))

FAQ

Is it legal? The Transparency Center is a public Google transparency tool; this Actor reads only public ad data, no personal data. Why fewer ads than Google's estimate? Google shows an approximate total; use a higher max or a country filter. Text ads? Text ads come with a preview link (the Transparency Center renders their headline inside that preview).

Do I need a login, API key or proxies? No. It uses publicly available data only, so no account on the source site is needed.

How fresh is the data? Live: every run reads the source at that moment. Schedule it to keep a dataset up to date.

Why did I get fewer ads than the maximum? The source had fewer matching ads, or duplicates were removed. You only pay for ads delivered.

Limitations

• Ad text for text ads is often shown as an image preview by Google.
• Spend and impressions are not published by Google for most regions.
• Google may rate-limit large runs; the Actor slows down automatically.

Support

Found a bug, or need a new field, source or filter? Open an issue in the Issues tab; we usually answer within 24 hours. Custom data work: datadesk.io@proton.me.