China Brand Report: Weibo & Bilibili social listening and sentiment in English

China social listening in English: enter a brand and get a finished report on what Weibo and Bilibili say about it, with volume, sentiment, translated top posts and videos, recurring hashtags and the accounts driving the conversation. One run gives one self-contained HTML report plus a CSV of every relevant post, for $4.99. There is no dashboard to learn and no subscription.

Run it once, or put it on an Apify schedule to get the same Chinese social media monitoring report every week.

Who it is for

Teams outside China who need to know how a brand is discussed on Chinese social media and cannot read Chinese:

• Brand and marketing teams checking a launch, a campaign or a competitor in the Chinese market.
• Investors and analysts with exposure to a Chinese consumer, auto or tech name who want a read on public sentiment before earnings or a product event.
• PR and communications teams who need to spot a brewing complaint or a viral post early.
• Consultants and agencies who need a forwardable report for a client without a dashboard subscription.

What is in the report

report.html is one self-contained page (it works offline and can be forwarded as a file). From top to bottom:

1. Summary - a short paragraph filled in from the numbers: how many Weibo posts and Bilibili videos, how fast they arrive, the sentiment lean, and the biggest post and video.
2. Headline numbers - Weibo posts collected, Bilibili videos, total video views, Weibo engagement, and how many duplicate posts were counted once.
3. Volume over time - a bar chart of posts and videos per hour (or per day when the posts span more than two days), in Beijing time.
4. Top Weibo posts and Bilibili videos - five of each, ranked by engagement or views, each with an English translation, the original Chinese, the numbers, a sentiment tag and a link to the original.
5. Sentiment split - positive, neutral and negative shares for each platform.
6. Recurring themes - the most used Weibo hashtags and Bilibili tags, translated.
7. Notable accounts - the Weibo accounts and Bilibili channels with the most engagement.
8. Raw data - a button to download every relevant post as CSV.

See a real one: Tesla on Chinese social media, sample report, produced by this Actor on 2026-10-09.

You also get posts.csv (all relevant posts) and a dataset: one summary item with the counts, sentiment, top items and the links to the report and CSV, plus one item per post for API users.

Input

Field	What it does
brand	Name shown in the report. Prefilled with Tesla. If brand and keywords are both empty, the run is a small free example: Tesla, 1 day, 50 Weibo posts, 10 Bilibili videos, never charged.
keywords	Chinese and English search terms. Chinese names find far more (特斯拉 for Tesla). If empty, the brand name is used. For about 90 well-known global brands the Chinese name is added automatically when no keyword is in Chinese.
competitorBrands	Optional. Up to 4 rival brands, English or Chinese. Each gets an equal, smaller sample (300 Weibo posts, 30 Bilibili videos) and the report dataset item gains a shareOfVoice table (posting rate, engagement, Bilibili views and sentiment per brand) plus a share line in the summary. No extra charge. Not used in the free example.
aliases	Optional. Extra names that count as a mention when filtering, for example 拉布布 for Labubu. Not searched.
excludeTerms	Optional. Bilibili videos containing any of these are dropped (same-named games or shows).
contextTerms	Optional. If set, a Bilibili video must contain at least one (use when the brand name is also a common word).
days	Days to cover, default 3, maximum 30. Bilibili returns the most-viewed videos published in this period, not the newest.
maxWeiboPosts	Default 1000, maximum 2,000. Shared across keywords.
maxBilibiliVideos	Default 50, maximum 500. The most-viewed videos from the period.
includeCsv	Save posts.csv, default on.
proxyConfiguration	Optional. Not needed from Apify's servers.

{
  "brand": "Starbucks",
  "keywords": ["星巴克", "Starbucks"],
  "days": 3,
  "maxWeiboPosts": 500
}

Output

The report and the CSV are saved to the run's key-value store as report.html and posts.csv. The first dataset item points to both:

{
  "type": "report",
  "brand": "Starbucks",
  "counts": {"weiboPosts": 271, "bilibiliVideos": 27, "bilibiliViews": 186300},
  "sentiment": {"weibo": {"positive": 29, "neutral": 207, "negative": 6}},
  "topWeiboPosts": [{"text": "...", "textEn": "...", "engagement": 115, "url": "https://weibo.com/..."}],
  "reportUrl": "https://api.apify.com/v2/key-value-stores/<id>/records/report.html",
  "csvUrl": "https://api.apify.com/v2/key-value-stores/<id>/records/posts.csv"
}

The items that follow have "type": "post", one per Weibo post or Bilibili video, with platform, id, url, publishedAt, author, text, likes, comments, reposts, views, favorites, tags, engagement, sentiment, promotional, isDuplicate and duplicateOf (the id of the post it copies). Weibo does not expose views, favorites or tags, so those are always empty on Weibo items.

In the report item, notableAccounts lists Weibo accounts with name, posts, engagement and verified, and Bilibili channels with name, videos and views. shareOfVoice is an empty list unless competitorBrands is set.

Pricing

$4.99 per report, charged once when the report is saved. Nothing else is charged: the per-post dataset items, the CSV and the translations are included. A run that finds no discussion of the brand still produces a report that says so, and is not charged.

For scale: about 940 mentions at $0.06 each on zhorex/chinese-brand-monitor cost about $56, against one $4.99 report here.

Example: monitoring one brand every week is 4 to 5 reports, about $20 a month.

To get the report weekly, open the Actor, choose Schedule, and set it to run every week with your input.

Use with Python

# pip install apify-client
from apify_client import ApifyClient

client = ApifyClient("YOUR_APIFY_TOKEN")
run = client.actor("datagleaner/china-brand-report").call(
    run_input={"brand": "Starbucks", "keywords": ["星巴克"], "days": 1,
               "maxWeiboPosts": 50, "maxBilibiliVideos": 10}
)
report = next(client.dataset(run.default_dataset_id).iterate_items())
print(report["counts"], report["sentiment"]["weibo"])
print(report["reportUrl"])

The first dataset item is the report summary; the items after it are the individual posts. One report costs $4.99 whatever the limits.

Use with JavaScript / Node.js

// npm install apify-client
import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: process.env.APIFY_TOKEN });
const run = await client.actor('datagleaner/china-brand-report').call({
    brand: 'Starbucks',
    keywords: ['星巴克'],
    days: 1,
    maxWeiboPosts: 50,
    maxBilibiliVideos: 10,
});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
const report = items[0];
console.log(report.counts, report.sentiment.weibo, report.reportUrl);

Use it from n8n, Make, Zapier or an AI agent

Actor ID: datagleaner/china-brand-report

Minimal input:

{"brand": "Starbucks", "keywords": ["星巴克"], "days": 1}

Each tool below runs this Actor with your own Apify API token.

• n8n: add the Apify node (@apify/n8n-nodes-apify). On n8n Cloud you install it from the community node registry. Choose Run an Actor and get dataset, set Actor to datagleaner/china-brand-report and paste the input above.

• Make: use the Apify app's Run an Actor module, then Get Dataset Items to read the results. Watch Actor Runs can trigger a scenario when a run finishes.

• Zapier: use the Apify action Run Actor, then the search Fetch dataset items. The trigger Finished Actor run starts a Zap when a run ends.

• AI agents (MCP): connect to https://mcp.apify.com?tools=datagleaner/china-brand-report. In Claude Code:

    claude mcp add --transport http apify "https://mcp.apify.com?tools=datagleaner/china-brand-report"
  

  Then run /mcp to sign in to Apify in your browser. Without a token, an agent can still find the Actor with the search-actors tool, but running it needs your Apify account. Clients that use an mcpServers config can also run the server locally with npx -y @apify/actors-mcp-server and APIFY_TOKEN in env. Then ask in plain language, for example: "Run the China Brand Report for Luckin Coffee (瑞幸) over the last 3 days and tell me in English whether Weibo sentiment leans negative, what the top complaints are, and give me the report link."

• LangChain (Python):

# pip install langchain-apify, then set APIFY_TOKEN in your environment
import json
from langchain_apify import ApifyActorsTool
tool = ApifyActorsTool("datagleaner/china-brand-report")
result = tool.invoke({"run_input": json.loads('{"brand": "Starbucks", "keywords": ["星巴克"], "days": 1}')})

Limits

• Sentiment is keyword-based. It counts positive and negative Chinese words, so sarcasm, mixed posts and anything without those words land in neutral. Read it as direction, not a measurement.
• Translation is machine translation (Google Translate's free endpoint) of only what the report shows: the top posts and videos, hashtags and tags. It is not verbatim and brand names can come out odd. If the service is unavailable, the report shows the Chinese with "[translation unavailable]".
• Weibo search depth is limited. Weibo returns the newest posts first and stops near 1,000 per keyword, so a very busy brand may be covered for only a few hours even with days set higher. The report states the exact window it covers. Counts are posts collected, not every post on the platform.
• Relevance is by keyword. Off-topic results are dropped, and top lists prefer posts that are actually about the brand, but a passing mention can still appear. Use aliases, excludeTerms and contextTerms to tighten it.
• Public posts only. No login, no private accounts, no WeChat or Xiaohongshu.

FAQ

What is China social listening, and what does this report cover? It is tracking what Chinese users say about a brand on Chinese platforms. This report covers public Weibo posts and Bilibili videos: volume over time, sentiment, top posts translated into English, hashtags and the most engaged accounts. It does not cover WeChat, Xiaohongshu or Douyin.

How is Weibo sentiment measured? By a Chinese keyword lexicon: each post is tagged positive, neutral or negative from the words it contains. It shows direction, not a precise score; see Limits.

Can I monitor a brand with a Chinese name? Yes. Put the Chinese name in keywords; it finds far more than the English one. Use aliases, excludeTerms and contextTerms to filter out same-named games, shows or common words.

How do I get it every week? Open the Actor, choose Schedule, and run it weekly with your input. Each report costs $4.99, and a run that finds no discussion is not charged.

Does it call other Actors? No. It collects the data itself, so the report price is the only charge.

Responsible use

The Actor reads public Weibo and Bilibili pages only. Posts can contain personal data such as usernames; if you store or reuse them, compliance with the privacy rules that apply to you is your responsibility.